Looking to score collaborations with China brands on Instagram in 2025? Whether you’re a UK-based influencer or a marketing pro hunting for fresh partnerships, this guide gets you straight to the point. We’ll break down how influencer marketing on Instagram is evolving, what China brands want, and how Brit influencers can cash in — without the faff.
As of April 2025, Instagram remains king for influencer marketing in the UK, and China brands are itching to tap into Western audiences. But it’s not just about slapping a #ad on a post. Let’s dive into the nitty-gritty on how you can build legit collabs with China brands, right here from the UK.
📢 Marketing Trends in the UK Instagram Space 2025
Instagram is still the go-to social media platform for influencer marketing in the UK, with over 30 million active monthly users, and a thriving creator economy. Brands love the platform’s visual-first nature, Stories, Reels, and shopping features that drive direct sales. Influencers from micro (10k-50k) to mega (1m+) followers are all in demand.
China brands, especially in tech, fashion, beauty, and lifestyle, have stepped up their game to crack the UK and wider European market. Think of names like Xiaomi, Shein, or Perfect Diary — they’re increasingly open to Instagram collabs with UK creators to build brand trust and awareness.
Payment-wise, UK influencers prefer straightforward, secure methods like bank transfers (GBP), PayPal, or Wise. China brands often pay in USD or RMB, so expect some currency conversions. Contracts respecting UK advertising laws (ASA guidelines) and GDPR data rules are standard now, so transparency is key.
💡 How UK Influencers Can Land China Brand Deals on Instagram
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Know Your Niche & Audience
China brands want influencers who speak directly to their target market. Whether you’re into tech gadgets, streetwear, skincare, or sustainable products, niche down your content and audience. Use Instagram’s analytics to show brands that your followers are engaged and relevant. -
Get Your Profile China-Ready
Make your Instagram profile accessible and appealing. English is fine, but adding a few posts or captions with simplified Chinese or bilingual hashtags can catch a China brand’s eye. Tools like Baoliba’s influencer platform can help you connect directly with China brands looking for global influencers. -
Use Influencer Marketing Platforms with China Reach
Platforms like BaoLiba, Upfluence, or AspireIQ now support collaborations between UK influencers and China brands. These platforms handle contracts, payments, and communication, cutting through language barriers and time zones. -
Reach Out with a Solid Pitch
Don’t just slide into DMs. Prepare a professional pitch including your media kit, follower stats, audience demographics, and examples of previous collabs. Highlight your understanding of China brand culture and how your content aligns with their product values. -
Understand Cultural Nuances & Compliance
Chinese brands expect influencers to respect their cultural values and marketing style. Avoid sensitive political topics and keep your content positive and aspirational. Also, comply with UK advertising standards by clearly labelling sponsored content.
📊 Case Study Spotlight: UK Influencer Collaborates with Xiaomi
Take Emma, a London-based tech influencer with 45k followers. In early 2025, she partnered with Xiaomi to promote their latest smart home tech. Using BaoLiba’s platform, Emma connected with Xiaomi’s UK marketing team, negotiated payment in GBP via Wise, and created a series of Reels showcasing product benefits tailored for her tech-savvy UK audience.
The campaign saw a 20% increase in Xiaomi’s UK online sales and boosted Emma’s profile in the tech influencer scene — a classic win-win.
❗ People Also Ask
How do UK influencers get paid by China brands on Instagram?
Most China brands prefer secure online payment methods like PayPal, Wise, or direct bank transfers in GBP or USD. Contracts usually specify payment terms upfront, and influencer platforms like BaoLiba help streamline this process.
What kinds of China brands collaborate with UK Instagram influencers?
Popular categories include consumer electronics (Xiaomi, DJI), fashion (Shein), beauty (Perfect Diary), and lifestyle products. These brands aim to tap into UK and European markets through authentic influencer marketing.
Are there legal concerns for UK influencers working with China brands?
Yes, influencers must comply with UK advertising laws (ASA rules) and GDPR for privacy. Sponsored content must be clearly labelled. Also, respecting cultural sensitivities in content is crucial to avoid backlash.
📢 Final Thoughts
Finding China brand collaborations on Instagram in 2025 isn’t rocket science but requires a smart mix of local savvy and global mindset. UK influencers should leverage their unique position, use the right platforms, and keep the communication crystal clear.
BaoLiba will keep updating you on UK influencer marketing trends and China brand collabs, so keep an eye on us for the freshest insights. Here’s to smashing your next Instagram partnership!
