If you’re a UK-based Facebook influencer wondering how to land collabs with Spain brands in 2025, you’re in the right place. This isn’t your usual fluff piece — we’re diving deep into the nuts and bolts of influencer marketing between the UK and Spain. From navigating social media quirks to payment methods and legal must-knows, I’ll break it down like a mate who’s been there, done that.
As of April 2025, influencer marketing on Facebook is still a beast with huge potential, especially if you know where and how to hunt for Spain brand deals. So, let’s get cracking.
📢 Marketing Trends in 2025 UK-Spain Facebook Collaborations
Facebook remains a heavyweight in the social media game in both the UK and Spain, despite stiff competition from TikTok and Instagram. For UK influencers targeting Spain brands, understanding the local flavour is key. Spain brands are increasingly looking beyond their borders to tap into English-speaking markets via UK influencers who can speak to a broader audience.
Brands like Zara and Desigual often partner with UK influencers to create authentic, engaging campaigns that resonate locally and internationally. These brands prefer collaborations where influencers have a genuine connection to Spain’s culture, fashion, or lifestyle to keep the content credible.
From the UK side, Facebook influencer marketing generally involves a mix of sponsored posts, Facebook Live events, and Stories. The platform’s algorithm favours video content and interactive posts, so content creators who can bring that energy tend to get noticed by Spain brands quicker.
💡 How UK Influencers Can Find Spain Brand Collaborations
1. Use Niche Facebook Groups and Pages
Spain-focused business groups and industry pages on Facebook are goldmines. For example, groups like Spain UK Business Network or UK Spain Entrepreneurs often share opportunities or brand calls looking for influencers.
Jump in, engage genuinely, and you can spot collab offers before they hit mainstream influencer platforms.
2. Tap Into Localised Influencer Marketplaces
Platforms such as BaoLiba have dedicated sections for Spain brand collaborations. These marketplaces understand cross-border nuances—like currency (GBP to EUR) and legal requirements—and streamline the collaboration process, making it easier for UK influencers to pitch and negotiate.
3. Reach Out Directly to Spain Brands
Don’t sleep on cold outreach. Some Spain brands, especially SMEs in tourism or fashion hubs like Barcelona, love working with UK influencers to reach English-speaking customers. A well-crafted message, showing you’ve done your homework on their brand and audience, can open doors.
4. Collaborate with Spanish Agencies
Some agencies specialise in bridging the UK and Spain influencer markets. They handle contracts, payments, and even content localisation. Agencies like The Social Element or Spain’s Mediakraft have offices or partners in the UK and can connect you directly with Spain brands.
📊 Payment and Legal Considerations for UK Influencers
Payment Methods
Spain brands usually pay in euros, so expect payments via PayPal, bank transfers (SEPA), or platforms like Wise that offer favourable currency exchange rates. Most UK influencers invoice in GBP, so having a multi-currency bank account or Wise account is a smart move to avoid losing money on conversions.
Legal and Tax Stuff
Influencers must comply with both UK and Spanish tax laws. As a UK influencer, you’ll declare income in GBP, but if you’re collaborating with Spain brands, you might face VAT implications, especially if the payments cross borders.
Always get contracts reviewed by a lawyer familiar with international influencer marketing. Make sure the agreements cover:
- Content usage rights (especially important for cross-border campaigns)
- Payment terms and currency
- Compliance with advertising standards (ASA in the UK, CNMC in Spain)
❗ Risks and How to Avoid Them
Beware of “ghost brands” or scams posing as Spain companies offering collabs. Always verify the brand’s authenticity, check their website, social media presence, and look for reviews online.
Also, watch out for contracts that lock you into exclusivity without proper compensation. Spain brands sometimes want exclusive rights for Europe, which can limit your future deals.
People Also Ask
How do UK influencers approach Spain brands for Facebook collaborations?
Start by researching Spain brands aligning with your niche, engage with their content on Facebook, and send personalised pitches highlighting your audience overlap and content ideas. Utilise influencer platforms like BaoLiba to find vetted opportunities.
What payment methods do Spain brands prefer for influencer collaborations?
Most Spain brands prefer PayPal, SEPA bank transfers, or Wise for payments. It’s crucial for UK influencers to have accounts that support EUR to manage currency exchange efficiently.
What legal points must UK influencers consider when working with Spain brands?
Contracts must clarify content rights, payment terms in GBP/EUR, and compliance with advertising laws in both countries. Consulting a lawyer is recommended to avoid VAT complications and ensure clear intellectual property terms.
💡 Final Tips for UK Influencers in 2025
- Keep your Facebook content authentic and culturally aware of Spanish trends.
- Don’t just chase big brands; local Spanish SMEs offer great collab opportunities.
- Use multi-currency payment tools to keep your finances smooth.
- Engage with Spain-related Facebook business groups regularly for insider intel.
BaoLiba will continue updating the UK influencer marketing trends, so keep an eye on us for the freshest, most practical tips on cross-border Facebook collaborations. Let’s grow this game together, no fluff, just real talk.
