So, you’re a Facebook influencer eyeing those sweet Ireland brand collabs in 2025? Whether you’re in the UK looking to tap into the Irish market or an Ireland-based content creator wanting to level up your influencer marketing game, this one’s for you. Let’s cut through the noise and get real about how Facebook influencers can hook up with Ireland brands for collaborations that actually pay off.
As of May 2025, the social media scene in the UK and Ireland is buzzing with new ways brands and influencers team up. Facebook remains a powerhouse platform where brands want authentic voices, and influencers want brands that match their vibe. But how do you stand out? How do you make the magic happen? Let’s dive in.
📢 Marketing Trends in the UK and Ireland for 2025
First off, Ireland brands are no longer just dabbling with influencer marketing — they’re going all in. From Dublin tech startups to Galway artisan food producers, companies are hunting for influencers who can bring their stories to life on Facebook and beyond.
UK influencers have a leg up here thanks to cultural proximity and language. Plus, Facebook’s robust targeting tools make it easier to reach Irish audiences, even if you’re UK-based. With the British Pound still the currency at home and the Euro in Ireland, payment logistics are straightforward but worth planning ahead for.
In 2025, collaboration isn’t just about sponsored posts. Ireland brands want long-term partnerships involving Facebook Lives, Stories, and even community group takeovers. Authenticity is king, so if you’re pushing hard sales pitches, you’ll get ghosted fast.
💡 Practical Tips for Finding Ireland Brand Collaborations on Facebook
1. Get Your Profile Ireland-Ready
If you want to work with Ireland brands, start by tailoring your Facebook profile to reflect that market. Showcase content that resonates with Irish culture, whether it’s local slang, landmarks, or referencing Irish holidays like St. Patrick’s Day. Brands love influencers who ‘get’ their audience.
2. Join Ireland-Centric Facebook Groups and Pages
Ireland-based brand owners often hang out in niche Facebook groups—think “Irish Small Business Network” or “Ireland Artisan Food Brands.” Jump into these communities, engage genuinely, and subtly introduce your influencer services. It’s old-school networking but on steroids.
3. Use Facebook’s Brand Collab Manager
Facebook’s own Brand Collab Manager is a hidden gem. It’s a platform where influencers and brands can discover each other and negotiate deals. Make sure your profile on there is polished and highlights your engagement rates, audience demographics, and previous collaborations.
4. Pitch Like a Pro
Cold DMing brands rarely works unless you’re super targeted. Research the brand’s recent marketing campaigns and propose bespoke content ideas that fit their brand voice. For example, if you’re pitching to an Irish skincare brand like “Verso Skincare,” suggest a Facebook Live demo paired with organic user testimonials.
5. Payment and Contracts
UK influencers dealing with Ireland brands should clarify payment terms upfront. Most Irish brands prefer bank transfers in Euros via SEPA or PayPal. Make sure contracts specify deliverables, timelines, and content rights clearly to avoid headaches later.
📊 Data Insights on Facebook Influencer Marketing in Ireland
According to data from May 2025, over 68% of Ireland’s brands allocate at least 20% of their marketing budget to influencer marketing on social media, and Facebook remains the top platform for ROI.
Top-performing content types include video stories and interactive posts like polls and Q&As, which drive higher engagement rates. Brands such as “Bord Bia” (the Irish Food Board) actively collaborate with influencers to promote local produce, so keep an eye on such organisations for collab opportunities.
❗ Legal and Cultural Pitfalls to Avoid
Working across UK and Ireland borders means understanding a few legal basics. Ireland has strict advertising standards enforced by the Advertising Standards Authority for Ireland (ASAI). Always disclose sponsored content clearly, or you risk fines and brand blacklistings.
Culturally, Irish audiences appreciate humour and storytelling but dislike aggressive sales tactics. Be authentic, avoid stereotypes, and respect local sensitivities around national identity.
### People Also Ask
How do Facebook influencers connect with Ireland brands?
Most influencers use Facebook’s Brand Collab Manager, join local Facebook business groups, or get introduced through influencer marketing agencies specialising in the Irish market.
What payment methods are common for influencer collaborations in Ireland?
Bank transfers via SEPA in Euros and PayPal are the most common. Influencers should confirm payment currency and timing upfront to avoid currency exchange losses.
Are long-term collaborations popular between UK influencers and Ireland brands?
Yes, brands increasingly favour ongoing partnerships over one-off posts to build trust and deeper audience engagement on Facebook and other social platforms.
BaoLiba will keep updating you on the latest UK and Ireland influencer marketing trends. Stay tuned and get those collabs popping!
