If you’re a UK-based Facebook influencer eyeing Singapore brands for collabs in 2025, you’re in the right spot. The influencer marketing game keeps shifting, and knowing how to find and seal deals with Singapore brands through Facebook can seriously level up your global hustle. As of May 2025, the trends and tools for collaboration between UK influencers and Singapore’s buzzing market are clearer than ever—but still need a savvy approach.
Let’s dive into how you can navigate this cross-border social media marketing maze, land collabs, and get paid in good old British pounds without headaches.
📢 2025 Marketing Trends Between UK Influencers & Singapore Brands
Singapore brands are hungry for fresh faces to tap into new markets. Facebook remains a powerhouse platform for influencer marketing in both Singapore and the UK, despite TikTok’s rise. For British influencers, Singapore offers a sweet spot: a digitally savvy, English-speaking market with brands eager to partner internationally.
By May 2025, UK influencers have noticed Singaporean brands leaning into authentic storytelling and niche communities on Facebook. Big names like Charles & Keith (footwear and accessories) and Love, Bonito (fashion) actively seek collaborations with influencers who can connect with both Singaporean diaspora and global audiences.
Payment methods have also simplified. Most Singapore brands prefer PayPal or direct bank transfers in SGD or USD, but UK influencers often negotiate payments in GBP to avoid forex losses. Platforms like BaoLiba help bridge this gap, making cross-border payment smooth and transparent.
💡 Practical Tips for UK Facebook Influencers Targeting Singapore Brands
1. Understand Singapore’s Social Media Culture
Singaporeans value professionalism mixed with a bit of local flavour. On Facebook, they engage heavily with lifestyle, tech gadgets, and food content. To catch Singapore brands’ eyes, tailor your content to include subtle nods to Singaporean culture or trends—think hawker centre vibes or Merlion mentions.
2. Use Facebook’s Native Tools Like Creator Studio and Facebook Groups
Facebook’s Creator Studio is your best friend for scheduling, insights, and managing collaborations efficiently. Also, join Facebook groups where Singaporean marketers or influencers hang out. Groups like “Singapore Digital Marketing Professionals” or “Asia-Pacific Influencers Hub” are gold mines for networking.
3. Pitch Like a Pro with Localised Proposals
When reaching out to Singapore brands, ditch generic templates. Show you’ve done your homework: mention recent campaigns from the brand, suggest tailored content ideas, and highlight your UK audience overlap that might interest them. Localisation is key—brands want to see you ‘get’ their market.
4. Get Your Legal Ducks in a Row
UK influencers working with Singapore companies must be aware of both countries’ advertising standards. The UK’s ASA (Advertising Standards Authority) requires clear disclosure of paid partnerships, and Singapore’s Advertising Standards Authority of Singapore (ASAS) has similar rules. Make sure your posts comply with both.
5. Payment & Tax Considerations
You’ll typically be invoicing in GBP, but brands might pay in SGD or USD. Use services like Wise or Payoneer for cost-effective currency conversions. Don’t forget to declare overseas income properly with HMRC and keep records of all transactions. Some influencers hire accountants specialising in cross-border income.
📊 Case Study: UK Influencer Sarah’s Facebook Collab with Singapore Fashion Brand
Sarah, a mid-tier UK lifestyle influencer with 50k Facebook followers, landed a deal with Love, Bonito in early 2025. She joined a Singaporean Facebook group, pitched unique content featuring a UK-Singapore fashion fusion lookbook, and negotiated payment in GBP via PayPal.
Her campaign hit engagement KPIs ahead of schedule, proving that understanding the brand’s local ethos and the UK-Singapore audience bridge can pay off big. Sarah’s story is a blueprint for others wanting to crack this market.
❗ Common Questions About Facebook Influencer Marketing With Singapore Brands
What’s the best way to find Singapore brands open to collaboration on Facebook?
Start with local Facebook groups, influencer platforms like BaoLiba, and LinkedIn outreach. Follow Singapore brand pages to spot announcements about influencer campaigns.
How do UK influencers handle language and cultural differences?
English is the main business language in Singapore, making content creation easier. Still, sprinkle in local references and stay updated on trends through Singaporean news and social media.
Are there any legal pitfalls when collaborating with Singapore brands from the UK?
Disclose paid partnerships clearly as per ASA and ASAS guidelines. Be mindful of intellectual property rights and contract terms, especially regarding content usage and exclusivity.
📢 Wrapping Up: Make 2025 Your Year for Singapore Brand Deals on Facebook
To sum up, landing collaborations with Singapore brands via Facebook in 2025 as a UK influencer is about blending local insight with global flair. Use the right tools, respect legal frameworks, and keep your pitches sharp and relevant.
BaoLiba will continue updating the latest trends in UK influencer marketing and cross-border collaborations, so stay tuned and keep hustling smart.
Good luck out there!
