If you’re a Facebook influencer based in the UK looking to score brand collaborations with Ireland companies in 2025, this guide’s got your back. With social media marketing evolving faster than you can say “algorithm change”, understanding how to tap into the Ireland market through Facebook is gold dust. Let’s dive into the nitty-gritty from a UK influencer’s perspective—how to find these Ireland brands, get those collabs signed, and get paid smoothly in pounds sterling.
📢 Marketing Trends in 2025 United Kingdom and Ireland Social Media
As of May 2025, influencer marketing on Facebook remains a heavyweight in the UK and Ireland, especially for local brands wanting to connect with genuine voices. While TikTok and Instagram hog some limelight, Facebook’s still the granddad platform with over 35 million active users in the UK alone. It’s the perfect place for Ireland brands—think Guinness, SuperValu, or even smaller artisan producers—to reach audiences with storytelling that feels authentic.
Ireland brands are leaning into micro and mid-tier influencers on Facebook, those with 10k-50k followers, because engagement rates are better than big-shot celebrities. UK influencers with a strong grip on Irish culture, language nuances, and consumer habits stand out. Brands want collaborators who get the local lingo and can speak directly to their audience without sounding like a robot.
💡 Practical Ways UK Influencers Can Find Ireland Brand Collaborations on Facebook
1. Use Facebook’s Brand Collabs Manager
Facebook itself offers a tool called Brand Collabs Manager, where influencers can create profiles showcasing their niche, audience demographics, and past partnerships. Irish brands frequently scout here for creators who fit their vibe. Make sure your UK-based profile highlights any Ireland-related content or audience you have—it’s a big plus.
2. Join Local Facebook Groups & Pages
There are loads of Facebook groups centred on Ireland business and marketing, like “Irish Brands & Influencers Network” or “Ireland Small Business Marketing”. These groups are hotspots for spontaneous collab offers or calls for influencers. Engage genuinely, share your work, and keep an eye out for posts from brands seeking influencers.
3. Pitch Directly to Ireland Brands
Don’t shy away from sliding into DMs or sending emails. Brands like Brown Thomas or Avoca often run campaigns on Facebook and look for creators who can authentically represent their products. Find their marketing or PR contacts via LinkedIn or their websites and pitch with a tailored proposal—show how your UK audience overlaps or appreciates Irish culture.
4. Collaborate with Irish Influencer Agencies
Some agencies specialise in influencer marketing for Ireland brands, like The Influence Agency or PMYB. Partnering with them can open doors to exclusive brand deals on Facebook. Agencies handle contracts, payments (usually in GBP or EUR), and compliance with local advertising laws, making life easier for you.
📊 Payment and Legal Stuff UK Influencers Need to Know
Working with Ireland brands means navigating some financial and legal quirks. Most payments will be in GBP or EUR, depending on the brand’s location. Platforms like PayPal or Wise are popular for smooth cross-border transfers without hefty fees.
Legally, remember Ireland and the UK share similar advertising standards, but you must disclose sponsored content clearly on Facebook to comply with ASA (Advertising Standards Authority) guidelines. Transparency isn’t just good practice—it’s mandatory. Use tags like #ad or #sponsored plainly in your posts.
❗ Risks to Watch Out for When Collaborating with Ireland Brands
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Payment delays: Smaller Irish businesses might have slower payment cycles. Always agree on payment terms upfront and get contracts signed.
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Cultural missteps: Ireland has unique cultural touchpoints—avoid stereotypes or clichés that might offend. Do your homework or consult Irish peers.
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Data protection: GDPR applies across UK and Ireland, so handle any personal data from campaigns carefully.
People Also Ask
How do UK Facebook influencers connect with Ireland brands for collaboration?
UK influencers can use Facebook’s Brand Collabs Manager, join Irish marketing groups, pitch directly to brands, or work with Irish influencer agencies to find collaboration opportunities.
What are common payment methods for influencer marketing between UK and Ireland?
Popular payment methods include PayPal and Wise, offering low fees and currency conversion options between GBP and EUR.
What legal rules should UK influencers follow when working with Ireland brands?
Influencers must comply with ASA advertising standards, disclose sponsored content clearly, and adhere to GDPR for data protection.
💡 Final Tips for UK Influencers Eyeing Ireland Brand Deals on Facebook
Build a portfolio that shows your reach into Ireland’s audience—whether through content on Irish festivals, products, or lifestyle. Engage actively with Ireland-based followers and brands on Facebook to build trust. Keep your pitches sharp and your contracts watertight.
Baoliba’s platform also offers tools to connect UK influencers with Ireland brands globally—worth a look if you want to streamline your outreach and collaboration management.
BaoLiba will continue updating United Kingdom influencer marketing trends, welcome to follow us for the latest insights.
