💡 Why UK advertisers are searching for Singapore LinkedIn creators
If you’re a UK brand trying to crack the Singapore market (or simply want to tap an influential, English-speaking Asian audience), LinkedIn is where professionals, decision-makers and niche creators hang out. But “finding creators” on LinkedIn isn’t the same as scanning Instagram: it’s search-meets-journalism — people share long-form insights, host newsletters and build reputation slowly. That makes creators there excellent for thought leadership and B2B-style engagement, but it also makes discovery feel clunky if you don’t have the right playbook.
Good news: LinkedIn has been expanding creator tools. According to recent platform notes, newsletters are now available to every profile (previously gated by a follower threshold), and the company reports a surge in the format — roughly +59% more people publishing newsletters and +47% more engagement year-on-year, with about 184.000 newsletters active. This opens up fresh discovery paths: newsletters are an easy way to find creators who publish regularly and have captive, repeat readers.
Still, you’ve got practical questions: where do you start a search, how do you vet a Singapore-based creator fast, and which tools or partners speed up discovery without wasting budget? This guide gives a street-smart, UK advertiser-focused playbook — mixing platform changes, hands-on search tactics, tools, outreach scripts and measurement tips so you don’t faff about. I’ll also point you to marketplaces like BaoLiba and tools often used by talent-hunters, and flag when to bring in an agency instead of doing it yourself.
📊 Data Snapshot — discovery channels comparison
| 🧩 Metric | LinkedIn Native | Creator Marketplaces | Chrome Tools & Manual |
|---|---|---|---|
| 👥 Monthly Active creators／contributors | 184.000 | N/A | N/A |
| 📈 Discovery speed | Medium | Fast | Fast |
| 💰 Cost to start | Low | Medium | Low |
| 🔎 Precision (Singapore focus) | High | High | Medium |
| 🛠 Best for | Thought leadership partnerships, newsletters | Campaigns with clear KPIs, discovery at scale | Research, contact enrichment, bespoke outreach |
The table highlights that LinkedIn’s native ecosystem — especially with newsletters now open to all creators — is a high-precision place to find Singapore creators who write and engage. Marketplaces are quicker for scaled discovery and price transparency, while Chrome tools speed up contact-building and verification. Use a hybrid approach: native search for best-fit creators, marketplaces to shortlist fast, and Chrome tools to enrich contact details and speed outreach.
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💡 How to find Singapore LinkedIn creators — a step-by-step playbook
1) Start with the platform basics — but use them properly
– Use LinkedIn’s advanced filters: Location = Singapore, Industry, and Keywords in bio (e.g., “creator”, “content”, “newsletter”). Creator Mode profiles are more likely to publish regularly and show audience signals.
– Search LinkedIn newsletters directly — with the newsletter rollout now open to all members, you can discover creators by topic who already have a committed reader base. Newsletters are a sign the person treats content seriously (LinkedIn reports big engagement lifts for the format).
2) Work hashtags and topical search
– Use a mix of local and sector tags: try #Singapore, #SGTech, #SGBusiness, #SingaporeStartups, #HRSingapore. Creators who consistently use those will appear in feeds and searches.
– Look at comment threads — often the most engaged micro-creators are active in comments on big posts.
3) Use creator marketplaces for scale
– Marketplaces (including BaoLiba) index creators by country and niche. These are great when you want a shortlist and clear rates or contact tabs, reducing the time you spend validating brand fit.
– Marketplaces also help when you need compliance or proof of past brand work — useful for larger campaigns or regulated sectors.
4) Enrich and verify with tools
– Chrome extensions and data tools speed up verification and contact discovery. For a recent roundup of popular LinkedIn tools that help find leads and export contact info, AnalyticsInsight lists options like Kaspr, Octopus CRM and Wiza — handy for bulk enrichment or building outreach lists (AnalyticsInsight).
– Caution: check LinkedIn terms and privacy rules. Use these tools for research, not spam.
5) When to hire an agency (and how to choose one)
– If you’re short on time or running a large campaign across SEA, an agency that knows Singapore’s creator scene can save hours. TechBullion’s recent guide on finding agencies stresses checking case studies and niche expertise — same applies here: ask for Singapore-specific results, not global vanity metrics (TechBullion).
– Quick due-diligence: recent campaigns, creator relationships, reporting templates and regional contract/legal support.
6) Vet creators like a pro
– Engagement quality beats follower counts. Look for consistent comments, meaningful shares and repeat newsletter open rates where possible.
– Ask for content samples tailored to your brief, view past campaign results (CPC/CTR, engagement lifts) and request audience demos — creators who can segment their audience are more valuable.
– Check for signal behaviours: regular posting cadence, long-form posts or newsletters, public speaking or webinars — these are proxies for trust and reach in B2B contexts.
7) Outreach scripts that work (short, human, specific)
– Subject: Short collab idea for [creator name] — quick?
– Body: One line praise (specific post), one line brief (campaign intent + KPI), one line ask (15–20 minute call + budget range). Close with availability options. Keep it personal and low-effort to respond to.
8) Measure what matters
– For LinkedIn creators, track: engagement rate per post, clicks to landing pages, newsletter sign-ups, and downstream conversions (leads/opps).
– Use a short A/B test: two creators with similar audiences but different content styles — see which drives better audience action, not just likes.
🙋 Frequently Asked Questions
❓ How do newsletters change the way I find creators?
💬 Newsletters signal a creator’s consistency and an active audience. Since LinkedIn opened newsletters to all profiles and reported a +47% engagement lift for the format, looking at newsletter authors in Singapore gives you creators who are already publishing and retaining readers.
🛠️ Which quick tools help me build a contact list of Singapore creators?
💬 Start with LinkedIn search and filters, then use marketplaces for shortlisting. Chrome extensions such as those listed in AnalyticsInsight (e.g., Kaspr, Octopus CRM, Wiza) help enrich contacts — but always respect privacy and terms.
🧠 Should I use an agency or do discovery in-house?
💬 If it’s a one-off test with small budget — try in-house. For multi-channel, multi-creator campaigns across the region, pick an agency with Singapore experience. TechBullion recommends checking for local case studies and measurement frameworks — don’t pick purely on price.
🧩 Final Thoughts…
Finding credible Singapore LinkedIn creators is less about hunting followers and more about spotting consistent publishers with engaged professional audiences. Use LinkedIn’s native features (especially newsletters), combine marketplace shortlists, and enrich contact data with reputable tools. If your goal is meaningful engagement — not just reach — prioritise creators who post regularly, host newsletters, or run webinars. And when in doubt, brief an agency with regional expertise to fast-track discovery and compliance.
📚 Further Reading
Here are 3 recent articles that give more context to this topic — all selected from verified sources. Feel free to explore 👇
🔸 “AI plush toys promise screen-free play for kids— but at what cost?”
🗞️ Source: LiveMint – 📅 2025-08-17
🔗 Read Article
🔸 “FMCG players see ‘consumer shift’ towards newer, regional brands: Honasa CEO Varun Alagh”
🗞️ Source: The Hindu BusinessLine – 📅 2025-08-17
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🔸 “Philippines Takes the Spotlight at Beijing Dive Expo 2025, Winning the ‘Island Charm’ Award – Discover Asia’s Best Diving Destination”
🗞️ Source: TravelandTourWorld – 📅 2025-08-17
🔗 Read Article
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📌 Disclaimer
This post blends publicly available platform updates and news items with practical advice and a dash of AI assistance. It’s for guidance and discussion — not legal or financial advice. Check details and contracts directly with creators or platforms where needed.
