💡 Why finding Chilean Pinterest creators matters for UK healthy lifestyle brands
If you’re a UK advertiser selling wellness products, plant-based food, athleisure or mindful living services, Pinterest should already be on your radar. The platform is explicitly built for discovery and aspiration — people use it to plan meals, workouts, room makeovers and long-term wellness goals. By 2025 Pinterest engages roughly 570 million monthly active users and keeps investing in AI-powered ad tools like visual search and Performance+ to drive personalised discovery (Pinterest data).
Now, picture this: UK healthy-lifestyle brands want to expand in Latin America, and Chile is on the shortlist. Chileans are visual-first, love lifestyle inspiration and increasingly shop via social platforms. That presents a low-noise opportunity compared with saturated markets like the US or UK — but only if you find the right creators who know how to convert Pins into purchase intent.
This guide is for performance-minded marketers and brand managers who want practical steps — not fluff — to find Chile Pinterest creators, vet them properly, and run campaigns that actually scale. I’ll cover discovery tactics, outreach flows, content formats that work on Pinterest for health and wellness, metrics to watch, and a simple testing blueprint you can run from London without an office in Santiago.
Along the way I’ll lean on platform context — Pinterest’s growth and ad toolkit — and real-world signals from fashion and wellness media that show how visual curation and creator-led boards move attention (see Vogue’s Pinterest collaboration, and lifestyle renovation stories in Daily Gazette). Practical, localised, and ready to action.
📊 Data Snapshot Table — Best channels to discover Chilean creators
| 🧩 Metric | Pinterest in-platform discovery | Instagram / TikTok local scouting | Creator marketplaces (e.g., BaoLiba) |
|---|---|---|---|
| 👥 Monthly Active (Chile est.) | 1,200,000 | 3,500,000 | 1,000,000 |
| 📈 Conversion (pins→purchase est.) | 10% | 8% | 9% |
| 💷 Avg cost per asset | £60–£600 | £80–£1,500 | £100–£800 |
| 🧭 Ease of discovery | Medium | High | High |
| 🎯 Best for | Native Pins, idea pins, shoppable guides | Cross-platform buzz, Reels-style video | Targeted campaigns, regional reach |
The table summarises typical trade-offs: Pinterest discovery is highly relevant for inspiration-led purchase journeys and often offers lower cost per Pin asset, while Instagram and TikTok provide broader reach and stronger short-form video creativity. Creator marketplaces give you vetting, contracts and regional filters that speed up campaign launches. These figures are indicative — run small pilots to validate actual costs and conversion for your specific product and offer.
😎 MaTitie SHOW TIME
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💡 How to find Chile Pinterest creators — step-by-step
1) Start with Pinterest-native signals
– Use Pinterest search and topic feeds to find Chile-specific lifestyle boards. Look for creators who pin original content, not just reposts.
– Keywords to try in Spanish: “vida sana”, “recetas saludables”, “ejercicio en casa”, “bienestar mental”, “alimentación consciente”. A mix of English and Spanish searches surfaces bilingual creators who translate well for UK brands.
– Check who’s saving and resharing the pins. High save counts and re-pins often indicate discovery momentum — the whole idea of Pinterest (reference: Pinterest’s position as a visual discovery hub).
2) Use Instagram and TikTok as cross-checks
– Many Chilean creators cross-post. If someone’s active on Instagram or TikTok, they probably have repurposed assets you can adapt into Pins. That’s useful because short-form videos on TikTok can be sliced into tutorial Pins or Idea Pins on Pinterest.
– Travel & tourism and food media show how bloggers can shift interest into bookings or product trials (see Travel and Tour World on bloggers shaping culinary tourism). That same creator behaviour applies to health-food creators and wellness coaches.
3) Search creator marketplaces & local agencies
– Platforms like BaoLiba accelerate discovery by region and niche. Marketplaces give you filters (audience location, engagement rate, category) which is handy when you need a batch of creators for a campaign.
– Marketplaces also streamline contracts, usage rights and deliverable tracking — essential when you want to reuse a Pin across paid placements.
4) Vetting checklist — what matters for healthy lifestyle brands
– Content style: Look for recipes, wellness routines, product tests, or room- or routine-based lifestyle content that aligns with your product.
– Authenticity signals: Are captions personal? Is there a story around the product? Pinterest prefers helpful, inspirational content.
– Audience match: Check follower geography (where available), comments in Spanish, and if they use Chilean cultural references.
– Performance: Ask for Pin-level stats or similar platform metrics (saves, clicks) and past campaign case studies if available.
5) Outreach playbook that converts
– Open with a localised pitch in Spanish (or bilingual), referencing a specific Pin or post you liked.
– Offer a small paid test: request 1–2 Pins or an Idea Pin plus permission to boost the Pin with Performance+ campaigns.
– Be transparent about KPIs: saves, close-ups, outbound clicks, and last-click conversions.
– Include a creative brief that lets the creator adapt voice and format — creators produce better work when they’re partners, not content factories.
📣 Creative formats that work on Pinterest for healthy lifestyle
- Idea Pins (multi-page): Great for step-by-step recipes, 7-day wellness mini-guides or short workout sequences.
- Shoppable Pins: If you have an e‑commerce integration, enable product tagging so users can buy directly from the Pin.
- Visual search + lifestyle imagery: Use high-quality stills that capture the method (prep shots for food, before/after for interiors or routines). Visual search is a big focus for Pinterest’s AI tools — leverage it to surface related products.
- Repurpose vertical video: Recycle Instagram/TikTok verticals into Pinterests-friendly clips. Keep them tutorial-led and add text overlays for sound-off viewers.
Context note: Pinterest’s ad stack and AI tools (visual search, Performance+) are designed to amplify inspiration-to-purchase journeys (Pinterest reference). Pair creator content with paid distribution to drive measurable outcomes.
🙋 Frequently Asked Questions
❓ How big is Pinterest in 2025 and why does it matter?
💬 Pinterest has about 570 million monthly active users in 2025 and a strong skew towards inspiration-led discovery. For healthy lifestyle brands, that means people are actively searching for recipes, fitness ideas and wellness routines — the exact contexts where creators influence buying choices.
🛠️ What’s the fastest way to test Chile creators without a big budget?
💬 Run 3 small pilots: a micro‑creator Pin, a marketplace-matched creator pack, and one boosted Pin using Performance+. Measure saves, clicks and cost per add-to-cart — decide which creator style and format to scale from there.
🧠 Should I run creator content organically or push with ads?
💬 Both. Organic creator Pins build authenticity and saves, but paid distribution via Performance+ or Promoted Pins accelerates reach and conversion. Use organic tests to find winners, then scale with paid spend.
💡 Extended tactics, local nuance & forecast
Local nuance: Chilean social behaviour tends to favour visual storytelling and concise captions. Creators who integrate local produce, recipes or lifestyle habits (e.g., mate culture, regional produce) resonate better. Vogue’s recent Pinterest collaboration shows how curated boards and second‑hand fashion tie into platform-driven discovery — the same curation mindset works for wellness products (Vogue).
Use regional language: Spanish-first captions with occasional English keywords capture bilingual pockets and curious international audiences. If your brand can localise product names, measurements and ingredient lists, Pins perform better.
Measurement & attribution: Pinterest often sits higher in the funnel — track saves and downstream events. Combine Pinterest metrics with UTM-tracked landing pages and a short purchase flow to attribute conversions reliably.
Trend forecast (2025–2026):
– Expect deeper personalization from Pinterest as Performance+ and visual search iterate — creators who produce highly searchable, how-to content will gain more organic traction.
– Video-first Pins and Idea Pins will continue to rise; creators who can translate recipes and workouts into quick, scannable steps will be in demand.
– Cross-border growth: UK brands that move early into Chile and other LatAm markets using creators with regional consistency will enjoy lower CPMs and higher share-of-voice compared to waiting for the market to saturate.
Real-world example inspiration: The Daily Gazette story on renovating for wellness highlights how visual transformation stories drive engagement. Apply that narrative to product launches: show a “before routine” vs “after routine” anchored by creator testimony.
🧩 Final Thoughts…
Finding the right Chile Pinterest creators is a mix of platform-first discovery, cross-platform verification, and smart use of marketplaces. Start with small, measurable pilots that combine creator content with Pinterest’s Performance+ ads. Localise the message, prioritise inspirational how-to content, and treat creators as creative partners — not ad contractors.
If you do this well, UK healthy lifestyle brands can enter Chile with authentic voice, restraint on ad waste, and a scalable pipeline of creative assets that serve both organic discovery and paid funnels.
📚 Further Reading
Here are 3 recent articles that give more context to this topic — all selected from verified sources. Feel free to explore 👇
🔸 The AI-Driven Venture I’d Build If I Were Starting Over
🗞️ Source: Hackernoon – 📅 2025-09-01
🔗 https://hackernoon.com/the-ai-driven-venture-id-build-if-i-were-starting-over
🔸 Yoga And Pilates Studio Software Market Segmentation Analysis by Application, Type, and Key Players-Mindbody, Zen Planner, Gymie, Glofox, Pike13
🗞️ Source: OpenPR – 📅 2025-09-01
🔗 https://www.openpr.com/news/4165053/yoga-and-pilates-studio-software-segmentation-analysis
🔸 How tribal instincts drive change
🗞️ Source: FastCompany – 📅 2025-09-01
🔗 https://www.fastcompany.com/91392786/how-tribal-instincts-drive-change?partner=rss
😅 A Quick Shameless Plug (Hope You Don’t Mind)
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📌 Disclaimer
This post blends publicly available information (Pinterest platform data, industry signals) with practical experience and AI drafting. It’s intended as guidance, not legal or financial advice. Always test campaigns in small pilots and verify contractual details before scaling. If anything looks off, ping me and I’ll tidy it up — promise.
