UK advertisers: find Colombian Xiaohongshu creators fast
💡 Subsection Title If you’re a UK advertiser scratching your head about how to get Colombian creators to push mobile app installs on Xiaohongshu (aka RedNote), you’re not alone. Brands keep asking for a realistic playbook: where to find creators, how to brief them, what to expect for ROI, and whether the whole thing is worth the faff. Two facts cut through the noise and explain why this matters. First: Xiaohongshu’s audience is massively product-minded — Kenan, Xiaohongshu’s COO, stated in 2024 that roughly 70% of monthly active users engage in product-search behaviour and 90% report that the platform’s content influences purchase decisions. Second: independent market reporting (MENAFN / EIN Presswire) highlights that marketing on RedNote has been delivering up to 2.6x higher ROI than certain competitors, making it a platform you can’t afford to ignore if your audience overlaps Chinese-speaking consumers or cross-border shoppers. ...