Market Research

💡 Why UK brands should care about Israel Xiaohongshu creators If you’re a UK advertiser wondering whether your product would land with Chinese-speaking shoppers, testing via Xiaohongshu creators who live in Israel is a clever, low-risk move. These creators often straddle cultures — Hebrew-language life in Israel plus strong ties to Chinese diaspora or Mandarin-speaking audiences — so they can surface whether a product concept has cross-border appeal before you scale. ...

💡 Why this matters to UK advertisers (intro) If you’re a UK advertiser thinking about launching a product into Singapore — or simply testing demand among Singaporean audiences — TikTok is where you want to move fast. Singapore has a highly engaged, mobile-first audience, and creator-led formats there often act as a real-time focus group: short videos, instant reactions, and measurable actions (links, promo codes, sign-ups). ...