International Markets

💡 Why UK creators should care about Vietnam brands on HBO Max If you’re a UK fitness creator looking to scale internationally, Vietnam is not some far-off curiosity — it’s a fast-growing consumer market where entertainment launches create marketing moments. When platforms like HBO Max debut or expand in Southeast Asia, agencies and local brands look for creative partners to anchor campaigns that feel native to TV, sport and lifestyle audiences. Spotlight Asia’s HBO Max launch work in Thailand is a perfect example of entertainment-first comms setting the stage for brand tie‑ups (Spotlight Asia). ...

💡 Why UK advertisers should care about Argentina VK creators (and why it’s tricky) Argentina’s creator economy is shifting fast. Aside from broader social problems highlighted in recent reporting — including the role of apps in facilitating erotic services after the Florencio Varela case — platforms like OnlyFans and similar subscription services have become mainstream income channels for many Argentinians (source: Perfil reporting and aggregated industry data). OnlyFans alone has more than 4.6 million creators and roughly 300 million users globally, taking a 20% cut while creators keep 80%. ...