Brazil's Twitter Ad Boom: What UK Creators Need to Know
The notification pinged just as I was mixing cement on a drizzly Tuesday in Manchester — a brand enquiry from São Paulo, of all places. A Brazilian fintech startup wanted to collaborate on a Twitter Spaces series about financial literacy for gig workers. They’d found my thread about navigating irregular income as a construction worker turning creator. The budget? Three times what I’d charged for my last UK campaign. That moment crystallised something I’ve been watching for months: Brazil’s Twitter advertising market is booming, and UK creators sitting on the sidelines are missing a massive opportunity. But diving in blind is a recipe for wasted effort. Let me walk you through what’s actually happening, why it matters for someone like us building from the UK, and how to approach it without burning out. ...