Esports Partnerships

💡 Why UK advertisers should care about Turkey Josh creators (short version) Turkey is a next‑door friend for European esports audiences: young, mobile‑first, and obsessed with multiplayer streaming. Broad smartphone penetration and cheap, fast internet make short‑form platforms and mobile gaming dominant ways for people to socialise around games — a trend visible across the wider Middle East region and echoed in industry reports about rapid creator monetisation growth (MENAFN). ...

💡 Why this matters (and what advertisers really want) If you’re a UK advertiser running an esports campaign, you want two things from music partners: authentic sound that resonates with the community, and creators who can move audiences — fast. Sweden’s producer scene on SoundCloud is ridiculously creative, with bedroom producers, game-music remixes and bass-heavy tracks that sit perfectly under highlight reels, montages and livestream stings. ...