UK advertisers: Find Xiaohongshu creators to test demand
💡 Why UK advertisers should care about Xiaohongshu creators Testing a new product in China used to mean expensive focus groups and long lead times. In 2025, if you want a quick, lived-in signal of real consumer interest — think social commerce and creator-first channels. Xiaohongshu has shifted from a diary-style app to a full-blown commerce ecosystem where discovery, reviews and purchase behaviours overlap. QuestMobile’s 2024 insights are clear: a very high share of Xiaohongshu users are actively searching for products, and platform content heavily influences purchase decisions. That makes creators on Xiaohongshu both trend-spotters and demand tests. ...