If you’re a UK-based advertiser or content creator looking to crack the Malaysia market via Pinterest, you’ve hit the right spot. As of early June 2025, Pinterest’s ad landscape in Malaysia is buzzing, and knowing the full-category advertising rate card is your secret weapon to plan budgets smartly and maximise ROI.
Let’s get real—Pinterest isn’t just a visual bookmarking site anymore. It’s a powerhouse social media platform driving discovery in lifestyle, fashion, tech, food, and beyond. For UK brands eager to dip toes into Southeast Asia, especially Malaysia, understanding Pinterest’s 2025 ad rates across categories is clutch. We’ll also weave in how local payment trends, regulations, and influencer collaborations shape the game, giving you a no-fluff, boots-on-the-ground guide.
📢 Malaysia Pinterest Advertising Landscape in 2025
Malaysia’s social media scene is vibrant and growing, with Pinterest gaining traction especially among urban millennials and Gen Z. Unlike Facebook or Instagram, Pinterest users here lean more into planning and inspiration—think weddings, home décor, travel, and food. This creates killer opportunities for categories like:
- Home improvement & décor
- Fashion & beauty
- Food & beverage
- Travel & tourism
- Tech gadgets & lifestyle
For UK advertisers, this means your campaigns need to be visually rich and highly targeted. Pinterest’s ad formats—Promoted Pins, Video Pins, and Shopping Ads—are proving effective in Malaysia’s mobile-first environment. Plus, local influencers are increasingly active on Pinterest, offering authentic engagement instead of just follower counts.
💡 Malaysia Pinterest Advertising Rate Card Breakdown 2025
Let’s talk numbers. The rates below reflect average Cost Per Click (CPC) and Cost Per Mille (CPM, i.e., cost per 1,000 impressions) for Pinterest ads in Malaysia as of June 2025. Pricing varies by category, competition, and targeting precision.
| Category | CPC (MYR) | CPM (MYR) | Notes |
|---|---|---|---|
| Fashion & Beauty | 0.50 – 1.20 | 15 – 30 | High competition, great for UK brands like ASOS testing Malaysia market |
| Food & Beverage | 0.40 – 0.90 | 12 – 25 | Popular with F&B chains, local and international |
| Home Décor & Furniture | 0.35 – 0.80 | 10 – 22 | Growing interest, ideal for UK furniture e-shops targeting expats and locals |
| Travel & Tourism | 0.45 – 1.00 | 14 – 28 | Seasonal spikes, crucial for UK tour operators |
| Tech & Gadgets | 0.55 – 1.30 | 16 – 32 | Higher CPC reflecting tech-savvy audience |
Note: MYR = Malaysian Ringgit. UK advertisers should factor in current exchange rates and cross-border payment fees.
These rates are competitive compared to Instagram or Facebook in Malaysia but offer a different user mindset—more intent-driven and discovery-focused. For example, UK travel brands like Trailfinders can capitalise on Pinterest’s travel boards to tap into Malaysian wanderlust.
📊 How UK Advertisers Can Navigate Local Payment & Legal Norms
One thing UK advertisers sometimes overlook is Malaysia’s payment and regulatory environment. Most digital ad transactions here are in MYR. Common payment methods accepted by ad platforms include international credit/debit cards (Visa, MasterCard) and PayPal, with some agencies supporting local e-wallets like GrabPay.
From a legal standpoint, Malaysia has strict data privacy laws under the Personal Data Protection Act (PDPA 2010). UK advertisers must ensure compliance, especially when retargeting Malaysian users or handling influencer collaborations. Transparency and consent are key.
💡 Collaborating with Malaysian Influencers on Pinterest
Pinterest influencer marketing is still nascent in Malaysia but growing fast. UK brands looking to localise campaigns often partner with Malaysian micro-influencers who have niche Pinterest boards matching categories like eco-fashion or halal cuisine.
For example, Malaysian lifestyle blogger Nurul Izzah has a strong Pinterest presence with curated boards on sustainable fashion—a perfect match for UK ethical brands wanting authentic reach. Payments to influencers typically happen via PayPal or direct bank transfers in MYR, with contracts respecting local advertising standards.
📢 Pinterest Advertising Trends in the UK and Malaysia Combined
In the last six months, UK marketers have increasingly turned to Pinterest for Southeast Asia expansion. Pinterest’s emphasis on visual search and shopping integration aligns well with Malaysia’s mobile and e-commerce growth.
According to data from early 2025, Pinterest ad spending in Malaysia grew by 25% YoY, with fashion and tech categories leading. At the same time, UK advertisers are adapting by crafting culturally relevant creatives and leveraging Pinterest’s shopping features to convert Malaysian audiences.
### People Also Ask
What is the average Pinterest advertising cost in Malaysia for 2025?
Average CPC ranges from 0.35 to 1.30 MYR depending on category, with CPM between 10 and 32 MYR. Fashion and tech categories tend to be pricier due to competition.
How do UK advertisers pay for Pinterest ads in Malaysia?
Most UK advertisers use international credit cards or PayPal, but local e-wallet options like GrabPay may be accepted via agencies. Payments are processed in Malaysian Ringgit (MYR).
Can UK brands collaborate with Malaysian influencers on Pinterest?
Yes, partnering with Malaysian micro-influencers on Pinterest is a growing trend, especially in lifestyle and fashion niches. Contracts and payments usually comply with local PDPA regulations.
❗ Final Thoughts
Pinterest advertising in Malaysia in 2025 presents a golden chance for UK brands and creators to tap into a visually-driven, discovery-hungry audience. Knowing the full-category rate card — from fashion to tech — helps you budget smartly and pick the right niches. Couple that with savvy local influencer collaborations and PDPA compliance, and you’re set for success.
BaoLiba will continue updating the United Kingdom on evolving influencer marketing trends across global markets. Stay tuned and follow us for the freshest, most practical insights to keep your campaigns winning.
