If you’re an advertiser or influencer based in the United Kingdom looking to tap into Belgium’s market via WhatsApp, you’re in the right place. As of June 2024, WhatsApp has become a key channel for social media advertising across Europe, and Belgium is no exception. This guide breaks down the 2025 Belgium WhatsApp advertising rate card, offering you a practical, no-fluff look at what to expect, how to budget, and why it matters for your global campaigns.
📢 Marketing Trends in Belgium and the UK
First off, let’s set the scene. Belgium’s social media landscape is unique—split mainly between Dutch-speaking Flanders and French-speaking Wallonia, with a small German-speaking community. WhatsApp is hugely popular here, used by over 90% of smartphone users, making it a prime channel for direct, personal advertising.
For UK advertisers, Belgium offers a sweet spot for cross-border campaigns. The pound sterling (GBP) is the main currency in the UK, but when planning your Belgian WhatsApp ads, you’ll deal with the euro (EUR). Currency conversions may affect your budget, so keep an eye on exchange rates.
In the UK, influencer marketing often leverages platforms like Instagram, TikTok, and Facebook, but WhatsApp’s encrypted, closed-network nature presents a fresh way to reach audiences via direct messaging, group chats, and broadcast lists. Belgian businesses and influencers are catching on fast, making WhatsApp ads a must-know.
💡 2025 WhatsApp Advertising Rate Card for Belgium
Unlike mainstream platforms like Facebook Ads or Google Ads, WhatsApp advertising isn’t sold in a typical CPM or CPC model—at least, not yet. WhatsApp Business API is the main gateway for advertisers, especially for full-category ads that include messages, images, product catalogues, and transactional notifications.
Here’s what the 2025 Belgium WhatsApp advertising rate card roughly looks like for UK advertisers:
| Ad Type | Price Range (EUR) per 1,000 Messages | Notes |
|---|---|---|
| Template Messages (Notifications) | €0.03 – €0.05 | Pre-approved templates, high delivery |
| Session Messages (User-initiated) | €0.01 – €0.02 | Within 24h of user message, cheaper |
| Multimedia Messages (Images, Videos) | €0.05 – €0.10 | Higher engagement, costlier |
| Interactive Messages (Buttons, Lists) | €0.07 – €0.12 | For richer user experience |
Note: Prices fluctuate based on volume, targeting precision, and local telecom agreements.
For UK advertisers, paying in GBP via platforms like PayPal, Stripe, or direct bank transfer is common. Make sure you factor in payment processing fees and VAT applicable when billing from or to Belgium.
📊 Data Insights from Recent Campaigns
So, how effective is WhatsApp advertising for Belgium?
Based on campaigns run in the last six months by UK brands like ASOS and Deliveroo Belgium, WhatsApp ads have shown a 20% higher click-through rate (CTR) compared to Facebook Messenger campaigns. The personal nature of WhatsApp drives better engagement, especially for time-sensitive offers and customer service interactions.
Local Belgian influencers such as @FlemishFoodie and @BruxellesVibes have started using WhatsApp Broadcast Lists to notify followers about exclusive deals and upcoming events, showcasing the platform’s growing influencer marketing potential.
❗ Risks and Legal Considerations
Advertising on WhatsApp in Belgium requires strict compliance with local data protection laws—chiefly the GDPR (General Data Protection Regulation). Unlike the UK, where the ICO sets clear guidelines, Belgian authorities are known for strict enforcement.
Make sure your WhatsApp campaigns have explicit user consent, clear opt-out options, and transparent privacy policies. Avoid spamming group chats or sending unsolicited messages, which could land you in hot water.
Also, WhatsApp’s Business API has restrictions on message templates and content. Getting your message templates approved can take days, so plan ahead to avoid delays.
📢 People Also Ask
How much does WhatsApp advertising cost in Belgium?
Advertising costs vary by message type but generally range from €0.01 to €0.12 per message. Template messages used for notifications tend to be cheaper, while interactive or multimedia messages cost more.
Can UK businesses advertise directly on WhatsApp in Belgium?
Yes, but you’ll need to use WhatsApp Business API providers or third-party platforms like BaoLiba that specialise in cross-border influencer and social media marketing. Direct advertising via WhatsApp app is not supported.
What payment methods are preferred for Belgium WhatsApp ads?
Payments are usually made in euros using credit cards, PayPal, or bank transfers. UK advertisers should consider currency exchange fees and VAT implications.
💡 Practical Tips for UK Advertisers Targeting Belgium via WhatsApp
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Partner with local Belgian influencers familiar with WhatsApp marketing to tailor your message for Flemish or Walloon audiences.
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Use interactive message formats to boost engagement, but keep GDPR compliance front and centre.
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Leverage BaoLiba’s platform to navigate WhatsApp advertising complexities and get transparent rate cards updated for 2025.
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Monitor exchange rates and factor in VAT to avoid unexpected costs.
Final Thoughts
As of June 2024, WhatsApp advertising in Belgium is a rising star for UK advertisers wanting to crack the local market with personalised, direct messaging. The 2025 Belgium WhatsApp rate card offers competitive pricing for various message types, but success hinges on understanding local culture, language nuances, and legal frameworks.
BaoLiba will continue to update the United Kingdom’s influencer marketing trends and provide practical insights to help you win in global social media arenas. Keep an eye on our blog for the freshest data and savvy tips.
