If you’re a UK-based advertiser or content creator looking to crack the Belgium market via Snapchat in 2025, you’ve landed in the right spot. Snapchat’s ad game is evolving fast across Europe, and Belgium’s no exception. As of early June 2025, understanding the full-category advertising rate card for Belgium on Snapchat is key to nailing ROI and making your social media spend count.
This guide breaks down everything from ad formats, pricing, localisation tips, to the nitty-gritty UK-to-Belgium marketing nuances. Let’s dive in.
📢 Belgium Snapchat Advertising Landscape in 2025
Snapchat is booming in Belgium, especially among Gen Z and millennials. With over 3 million active Snapchat users in Belgium (a country of around 11 million), the platform offers a juicy slice of the social media pie. For UK advertisers, this means a solid opportunity to tap into a young, engaged audience hungry for fresh content.
Compared to the UK, Belgium’s social media landscape is a bit more fragmented. French-speaking Wallonia and Dutch-speaking Flanders have slightly different cultural and content tastes, so localisation isn’t just nice to have—it’s a must. Brands like Delhaize and Proximus have already started tailoring Snapchat campaigns to these segments with great success.
UK advertisers should also note Belgium’s primary currency is the Euro (€), but payment methods like Bancontact dominate locally compared to UK’s card and PayPal heavy usage. Working with local payment gateways or agencies can smoothen the process.
📊 2025 Snapchat Advertising Rate Card Breakdown for Belgium
Here’s a practical snapshot of Snapchat’s full-category ad rates in Belgium as of June 2025. These figures come from industry insiders and verified media buying sources.
| Ad Format | CPM Range (€) | Minimum Spend (€) | Notes |
|---|---|---|---|
| Snap Ads (Full Screen Video) | €5 – €12 | €500 | Best for brand awareness and quick conversions |
| Story Ads | €7 – €15 | €750 | Highly engaging, ideal for storytelling |
| AR Lenses | €20,000+ (campaign) | €20,000 | Premium interactive experience, great for big brands |
| Collection Ads | €6 – €14 | €1,000 | Perfect for e-commerce, direct product discovery |
| Commercials (6s unskippable) | €15 – €25 | €1,500 | High impact, reserved for premium slots |
Key Takeaways:
- CPM (cost per thousand impressions) is the primary pricing metric.
- Minimum campaign spends are modest but expect to pay more for premium placements like AR lenses.
- Snapchat’s auction model means prices fluctuate based on demand and targeting specifics.
- Targeting Flanders vs Wallonia can slightly shift costs due to audience size and competition.
💡 Localisation and Cultural Nuances to Maximise Your Snapchat Ads
Belgium isn’t a one-language market. UK advertisers need to localise ads into French and Dutch to boost engagement. Generic English-only campaigns typically underperform.
Pro tip: Use Belgian influencers from both French and Dutch communities. For example, Belgian TikTok star Emma Bale has a strong Snapchat following and could amplify your campaigns locally.
Also, Belgium’s privacy laws align with GDPR but have local quirks around data use consent. Ensure your Snapchat campaigns are fully compliant to avoid fines and ad rejections.
💷 Budgeting and Payment Tips for UK Advertisers
Paying for Belgian Snapchat ads from the UK can be tricky but manageable. Most agencies or platforms accept GBP, but you’ll want to factor in currency exchange fees when setting budgets.
Popular payment methods in Belgium include Bancontact, iDEAL, and credit cards. If you’re working directly with Snapchat’s ad manager, using a credit card with low forex fees is advisable.
UK brands like ASOS and Gymshark have successfully run cross-border Snapchat ads by partnering with Belgian media agencies that handle local billing and compliance.
📊 People Also Ask
What is the average cost of Snapchat ads in Belgium compared to the UK?
Snapchat CPMs in Belgium generally range from €5 to €15 depending on ad format, slightly lower than the UK’s £7-£18 range. However, targeting specifics and premium formats like AR lenses push prices higher.
How important is localisation for Snapchat ads in Belgium?
Extremely important. Belgium’s bilingual nature demands French and Dutch versions of creatives. Campaigns that ignore this often see low engagement and wasted spend.
Can UK advertisers run Snapchat campaigns directly in Belgium?
Yes, but it’s recommended to work with local agencies or use Snapchat’s localised ad manager to ensure compliance with Belgian laws and payment methods.
❗ Risk Reminders for UK Advertisers Entering Belgium
- Always double-check GDPR compliance, especially with user data capturing on Snapchat.
- Monitor currency fluctuations; budgeting in GBP but paying in Euro can cause unexpected costs.
- Beware of cultural faux pas—Belgium’s regional identities are sensitive.
Final Thoughts
Snapchat advertising in Belgium for 2025 offers UK advertisers and creators a vibrant playground, but it demands respect for local languages, culture, and payment systems. Armed with the right rate card insights and a solid localisation strategy, you’re set to boost brand presence and conversions across Belgium’s dynamic Snapchat user base.
BaoLiba will continue to update the latest influencer marketing trends in the United Kingdom and beyond. Stay tuned and follow us for more insider tips on global social media advertising.
