If you’re a UK-based advertiser or content creator looking to crack the US market via TikTok in 2025, you’ve landed in the right spot. The United States remains one of the hottest playgrounds for social media advertising, and TikTok’s explosive growth there means you gotta know the lay of the land — especially the advertising rates across different categories.
As of early April 2025, understanding TikTok’s full-category advertising rate card for the US market is crucial. It’s not just about throwing money at the platform, but about smart budgeting, knowing where your pound can stretch, and how to adapt your campaigns for maximum ROI. Let’s dive in.
📢 Marketing Trends in the United States and UK Crossovers
Over the past six months, UK brands have increasingly looked stateside for TikTok ad opportunities. The US market’s appetite for TikTok content remains insatiable, with daily active users comfortably topping 150 million. Meanwhile, UK advertisers like Gymshark and ASOS have been experimenting with US TikTok campaigns to boost brand awareness and sales.
Payment methods for advertising spend in the US TikTok ecosystem are generally straightforward for UK businesses — most commonly via credit card (Visa, Mastercard) billed in US dollars. It’s wise to factor in currency exchange fluctuations when planning budgets. Plus, ensure you’re compliant with both UK advertising standards (ASA) and US Federal Trade Commission (FTC) guidelines — transparency is key in influencer and paid media collaborations on TikTok.
📊 Understanding the 2025 US TikTok Advertising Rate Card
TikTok’s advertising rates in the US vary widely by ad format, campaign objectives, and industry sector. Here’s a breakdown of the main categories and their typical costs in US dollars, converted roughly to British pounds (£1 = $1.25 as of this writing):
1. TikTok In-Feed Ads
These appear natively in users’ For You feeds. They’re versatile and the bread-and-butter for many advertisers.
- CPM (Cost per 1,000 impressions): $10–$20 (~£8–£16)
- CPC (Cost per click): $0.50–$1.50 (~£0.40–£1.20)
- Minimum daily budget: $20 (~£16)
Ideal for fashion brands like Boohoo or beauty influencers targeting US audiences with swipe-up links.
2. TopView Ads
These are the big boys — full-screen videos that auto-play right after app launch.
- CPM: $50–$70 (~£40–£56)
- Minimum spend: $50,000 (~£40,000) per campaign
Best suited for big launches or brand awareness pushes by heavy hitters like Burberry or luxury car brands.
3. Branded Hashtag Challenges
User-generated content campaigns encouraging TikTokers to join fun challenges.
- Starting price: $150,000 (~£120,000) for a 6-day campaign
- Extras: Production and influencer partnerships often add to cost
Brands like Innocent Drinks UK have used similar formats locally; in the US, this is a high-impact, high-budget play.
4. Branded Effects and Stickers
Custom AR filters or interactive stickers for users to add to videos.
- Cost: $80,000–$120,000 (~£64,000–£96,000)
Popular with tech and entertainment sectors eager to leverage immersive experiences.
5. Spark Ads (Boosting Organic Content)
A cost-effective way to amplify existing organic posts from creators or your own account.
- CPM: $10–$25 (~£8–£20)
- Minimum daily budget: $20 (~£16)
Ideal for UK SMEs testing the US waters without breaking the bank.
💡 Tips for UK Advertisers Targeting US TikTok
- Localise content: US TikTokers have different humour and trends. Work with US-based creators or UK creators who’ve nailed US culture crossover.
- Payment and invoicing: Use business credit cards that handle foreign transactions well, and use platforms like Payoneer if you’re paying influencers directly.
- Compliance: Make sure your campaigns respect both UK’s ASA and US FTC guidelines. Transparency in paid partnerships is mandatory.
- Use BaoLiba: Platforms like BaoLiba can help you find vetted US creators and manage cross-border payments smoothly.
❗ Risks and Challenges
- Budget surprises: US TikTok ads can burn through your budget quickly, especially with TopView or Hashtag Challenges. Always start small and scale.
- Ad fatigue: The US audience is savvy; repetitive ads or obvious sales pitches get ignored. Keep it fresh and authentic.
- Cultural missteps: Avoid slang or memes that don’t translate well. Test your creatives with focus groups or smaller test runs.
### People Also Ask
What is the average TikTok ad cost in the United States in 2025?
In-feed ads typically cost between $10–$20 CPM, while premium formats like TopView or Hashtag Challenges can reach upwards of $50 CPM or fixed campaign rates starting at $150,000.
How can UK advertisers pay for TikTok ads in the US market?
Most advertisers use credit cards billed in US dollars. Services like Payoneer or Wise can help manage currency exchange and cross-border payments efficiently.
Are TikTok advertising rules different between the UK and US?
Yes. The UK follows ASA guidelines, focusing on consumer protection and truthfulness, while the US FTC requires clear disclosure of paid partnerships and endorsements. Both sets of rules emphasise transparency.
Final Thoughts
Navigating the 2025 United States TikTok advertising rate card from a UK perspective might feel like a jungle, but armed with the right info, you can make serious inroads. Whether you’re a brand like Gymshark aiming for US market dominance or a creator wanting to monetise your US audience, understanding these rates and how to work the system is half the battle.
BaoLiba will continue updating the United Kingdom on the latest influencer marketing trends and TikTok advertising insights. Stay tuned and keep your campaigns sharp.
