If you’re a UK-based advertiser or content creator eyeing the United States market, Reddit advertising is your next big playground. As of June 2025, Reddit remains one of the most vibrant social media platforms stateside, brimming with niche communities that can make or break your campaign depending on how you play your cards.
Let’s get down to brass tacks: this is your no-BS, actionable guide to the 2025 United States Reddit full-category advertising rate card — tailored for UK brands and influencers wanting to crack the US social media code.
📢 Why Reddit Advertising Matters for UK Advertisers in 2025
Reddit isn’t your usual social channel. Forget glossy influencer posts or quick TikTok dances. Reddit is a beast of communities — from tech geeks, gamers, to vintage car enthusiasts, you name it. For UK advertisers, this means precision targeting unlike anywhere else.
In 2025, Reddit’s US user base continues to surge, hitting over 60 million monthly active users. The platform’s advertising tools have matured, offering formats from traditional display ads to native promoted posts and video ads.
Payments? Most UK advertisers are using international credit cards or PayPal, paying in US dollars, so keep an eye on exchange rates — the pound to dollar conversion can impact your budget.
📊 2025 United States Reddit Advertising Rate Card Breakdown
Reddit’s ad pricing varies by format, targeting, and competition. Here’s a practical rundown of the rates you’ll face when advertising in the US market:
| Ad Type | Average CPM (Cost per 1,000 Impressions) | CPC (Cost per Click) | Minimum Budget |
|---|---|---|---|
| Promoted Posts | $8 – $12 | $0.75 – $1.50 | $5 per day |
| Display Ads | $10 – $15 | $1.00 – $2.00 | $10 per day |
| Video Ads | $15 – $25 | $1.50 – $3.00 | $20 per day |
| Sponsored AMAs | Custom pricing | N/A | Starts at $200 |
What’s CPM and CPC?
CPM is the cost per 1,000 impressions — great when you want brand awareness. CPC means you pay only when someone clicks your ad — better for direct response campaigns.
💡 How UK Advertisers Can Optimise Reddit Campaigns for the US
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Speak US English, but Keep It Real: Use American spelling and slang where appropriate. Brits often slip up by using UK English, which can feel out of place.
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Know Your Subreddits: Target niche subreddits relevant to your product or service. For example, if you’re promoting a UK-based gaming product, r/gaming or r/pcgaming are goldmines.
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Use Reddit’s Interest Targeting: Beyond subreddits, Reddit offers targeting by interests, devices, and even location — handy for zeroing in on states or cities.
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Test with Small Budgets First: Start with minimum spends to get a feel. Reddit’s community is notoriously sceptical of ads, so authenticity is key.
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Leverage AMA (Ask Me Anything) Sponsored Sessions: UK brands like BrewDog have nailed this format to engage directly with US Redditors, building trust and buzz.
📊 Data Insights: UK Brands Succeeding on Reddit US in 2025
Take Gymshark, the UK fitness apparel brand. They’ve ramped up US Reddit ads in 2025, focusing on subreddits like r/fitness and r/bodybuilding. Using promoted video ads, they saw a 30% boost in US website traffic within the first quarter.
Another example is Monzo, the UK challenger bank, which used Reddit’s sponsored AMAs to answer US banking questions, positioning themselves as a challenger for US users frustrated with traditional banks.
❗ Legal and Cultural Considerations for UK Advertisers on US Reddit
The US advertising landscape has stricter rules around data privacy and truth-in-advertising than some might expect. The Federal Trade Commission (FTC) requires clear disclosure of sponsored content.
Culturally, US Redditors value transparency and hate heavy-handed sales pitches. UK advertisers must avoid coming across as ‘too corporate’ or ‘salesy’. Engage genuinely, answer questions, and let the community vibe guide your tone.
📢 People Also Ask
What is the average cost of advertising on Reddit in the United States in 2025?
As of June 2025, average CPM rates range from $8 to $25 depending on ad format, with CPC typically between $0.75 and $3.00. Minimum daily budgets start as low as $5 for promoted posts.
Can UK advertisers pay for Reddit ads in US dollars?
Yes, UK advertisers usually pay in US dollars using international credit cards or PayPal. It’s important to monitor currency exchange rates to manage your budget effectively.
Which Reddit ad formats work best for targeting US audiences from the UK?
Promoted posts and video ads perform well for brand awareness, while sponsored AMAs are excellent for engagement and trust-building with US Reddit communities.
Final Thoughts
Reddit isn’t just another social media platform; it’s a massive, passionate US community waiting for authentic, well-targeted advertising — especially from UK brands that get the nuances. As of 2025 June, with the right approach, UK advertisers can stretch their pound further and build meaningful connections on Reddit stateside.
BaoLiba will continue updating the latest United Kingdom influencer marketing trends and Reddit advertising insights — so keep an eye on us for your next global marketing move.
