If you’re a UK advertiser or content creator eyeing Canada’s Pinterest scene, you’ve landed in the right spot. As of June 2025, Pinterest continues to be a powerhouse social media platform for visual discovery and shopping inspiration, making it a prime spot for advertising. But how much does it actually cost to run full-category Pinterest ads in Canada, and what should UK marketers know before diving in? Let’s cut through the noise and get you the real lowdown.
📢 Marketing Landscape in the UK and Canada: What You Need to Know
Before we jump into the nitty-gritty of Pinterest advertising rates, it’s key to understand the cultural and payment nuances between the UK and Canada. Both countries share similar English language usage, but their social media habits and ecommerce trends differ.
In the UK, platforms like Instagram and TikTok dominate influencer marketing. Meanwhile, Pinterest is growing fast, especially among lifestyle, home décor, and fashion niches. Canadian Pinterest users exhibit similar interests but tend to be more inclined towards outdoor activities and local artisan products.
UK advertisers typically pay in British Pounds (£), but if you’re targeting Canada, you’ll want to factor in the exchange rate to Canadian Dollars (CAD). Payment methods familiar in the UK—credit cards like Visa/Mastercard, PayPal—are also widely accepted on Canadian platforms, but always double-check your ad manager’s billing settings to avoid surprises.
📊 2025 Canada Pinterest Advertising Rate Card Breakdown
Pinterest ads come in various formats: Promoted Pins, Video Pins, Carousel Ads, and Shopping Ads. Pricing depends on your campaign goals—whether it’s brand awareness, clicks, or conversions.
As of June 2025, here’s a ballpark of the full-category advertising rates in Canada on Pinterest, converted for UK advertisers’ clarity:
- Cost Per Click (CPC): CAD $0.70–$1.50 (~£0.43–£0.92)
- Cost Per Mille (CPM) / 1,000 Impressions: CAD $5–$15 (~£3.10–£9.30)
- Cost Per Engagement (CPE): CAD $0.10–$0.25 (~£0.06–£0.15)
Rates vary by category. For example:
- Home & Garden: Higher competition, CPM around CAD $10–$15
- Fashion & Beauty: CPC can peak at CAD $1.50 during seasonal spikes
- Food & Drink: More affordable, CPM closer to CAD $5–$8
💡 Real UK Marketer Example: How Daisy from London Cracked Canadian Pinterest Ads
Take Daisy, a London-based lifestyle blogger who recently expanded her brand into Canada. She targeted Canadian Pinterest users interested in sustainable homeware. Knowing the platform’s rates helped her budget £2,000 for a two-month campaign.
She focused on Promoted Pins with a CPC bid of CAD $1.20 (~£0.74) and adjusted bids based on engagement data weekly. Her ROI was solid because she tapped into Pinterest’s strong “shop the look” feature, driving product sales directly from pins.
Daisy’s payment was straightforward via her UK debit card, and the exchange rate fluctuations were minimal in the campaign period. This kind of hands-on experience is gold for UK advertisers wanting to test the Canadian Pinterest waters.
❗ Legal and Cultural Considerations for UK Advertisers
Advertising across borders means minding local laws and cultural sensitivities. Canada enforces strict privacy regulations under PIPEDA (Personal Information Protection and Electronic Documents Act), impacting how you collect and use user data for targeting.
UK advertisers must ensure compliance with Canada’s Anti-Spam Legislation (CASL), which is tougher than the UK’s GDPR in some respects, especially regarding consent for promotional emails linked to social media campaigns.
Culturally, Canadian audiences appreciate authenticity and community values. Overly aggressive sales tactics often backfire. Keep your messaging transparent and respectful — something UK brands like Innocent Drinks do well when entering foreign markets.
📊 People Also Ask
What is the average cost to advertise on Pinterest in Canada in 2025?
The average CPC ranges from CAD $0.70 to $1.50, with CPM between CAD $5 and $15 depending on the category and campaign objectives.
How do UK advertisers pay for Pinterest ads targeting Canada?
Payments are made in Canadian Dollars through standard methods like Visa, Mastercard, or PayPal. UK advertisers should monitor exchange rates and verify billing currencies in their ad accounts.
Which Pinterest ad format works best for Canadian audiences?
Promoted Pins and Shopping Ads perform particularly well with Canadian users, especially in lifestyle, home decor, and fashion categories.
💡 Pro Tips for UK Advertisers Targeting Canada on Pinterest
- Start with a clear budget and test different bidding strategies to find your sweet spot on CPC vs CPM.
- Use Pinterest’s audience insights to tailor content that resonates with Canadian values like sustainability and outdoor lifestyle.
- Partner with Canadian micro-influencers to boost authenticity and tap into local trends.
- Keep an eye on currency exchange rates and payment fees to avoid budget blowouts.
- Stay compliant with Canadian privacy laws to build trust and avoid penalties.
Final Thoughts
Navigating the 2025 Canada Pinterest full-category advertising rate card from a UK perspective is all about blending solid budgeting with cultural savvy. Pinterest’s blend of discovery and shopping makes it a unique social media channel well worth the investment—if you play it smart.
BaoLiba will continue to update the latest UK and Canada influencer marketing trends, helping advertisers and creators alike stay ahead of the curve. Keep an eye on us for more no-nonsense insights and real-world strategies.
