If you’re a UK advertiser or content creator looking to crack the nut on China Twitter advertising rates in 2025, you’ve landed in the right spot. Twitter’s presence in China is a bit of a grey area due to local restrictions, but the platform remains a powerhouse for reaching Chinese audiences abroad and international users interested in China-related content. This article breaks down the full-category advertising rate card for Twitter in China, tailored for the UK market, with practical tips on navigating pricing, payments, and partnerships in 2025.
📢 Marketing Landscape as of June 2025
As of June 2025, social media in the UK is buzzing with brands chasing authentic engagement across multiple platforms. Twitter, despite being less dominant than TikTok or Instagram locally, still holds strategic value for brands targeting business professionals, tech-savvy users, and niche markets — including those centred on China.
In China, Twitter isn’t officially accessible, but many Chinese expats, overseas students, and international businesses engage with it through VPNs or via accounts based outside mainland China. For UK advertisers wanting to tap this audience, understanding the advertising rates and category breakdown is essential.
Local UK brands like Gymshark and BrewDog have started dabbling in Twitter ads aimed at Chinese-speaking communities abroad, often pairing these campaigns with WeChat and Douyin marketing to cover all bases.
💡 What Does the 2025 China Twitter Advertising Rate Card Look Like?
Here’s the lowdown on the typical Twitter ad formats and their average costs when targeting China-related audiences or China-based users abroad, priced in British Pounds (GBP) for clarity:
| Ad Type | Average CPC (Cost per Click) | Average CPM (Cost per 1,000 Impressions) | Notes |
|---|---|---|---|
| Promoted Tweets | £0.45 – £1.20 | £5.00 – £15.00 | Popular for direct engagement |
| Promoted Accounts | £0.50 – £1.50 | £6.00 – £18.00 | Good for follower growth |
| Promoted Trends | £15,000 – £25,000 per day | N/A | High visibility but pricey |
| Video Ads | £0.60 – £1.80 | £7.50 – £20.00 | Highly engaging, perfect for storytelling |
| Twitter Amplify (Brand) | £0.70 – £2.00 | £8.00 – £22.00 | For premium video content |
Why the Range?
Pricing on Twitter depends heavily on targeting precision, campaign duration, and bidding strategy. China-related campaigns usually see slightly higher costs due to niche targeting and the need for VPN-friendly creatives or dual-language content.
📊 UK Payment and Partnership Realities
UK advertisers typically settle Twitter ad payments via major credit cards (Visa, Mastercard) or through PayPal. Twitter’s billing is in GBP, making budget management straightforward.
For local campaigns, agencies like The Social Element and Jellyfish provide end-to-end Twitter campaign management, including localisation and compliance with UK advertising standards — essential when dealing with international audiences, especially ones with regulatory sensitivities like China.
UK-based influencers collaborating on China-themed Twitter campaigns often prefer payments via bank transfer (BACS) or international platforms like Wise, ensuring cost-effective currency conversion from GBP to CNY or USD.
💡 Practical Tips for UK Advertisers Targeting China via Twitter
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Double Down on Localisation: Use bilingual creatives (English and Simplified Chinese) to connect with both UK-based Chinese expats and international audiences interested in China.
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Leverage Influencers: Collaborate with UK-China cross-border influencers who understand both cultures and can craft authentic messages.
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Comply with Regulations: Keep a close eye on advertising laws in both UK and Chinese jurisdictions. Avoid sensitive political topics and ensure your content aligns with Twitter’s policies.
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Use BaoLiba: Platforms like BaoLiba can connect you with verified influencers across 100+ countries, including China’s diaspora, helping you launch targeted Twitter campaigns efficiently.
People Also Ask
What is the average cost of Twitter advertising targeting China in 2025?
On average, CPC ranges from £0.45 to £2.00 depending on ad format, with CPM rates between £5.00 and £22.00. Promoted Trends are much pricier, reaching £15,000+ per day.
Can UK advertisers pay for Twitter ads targeting China using GBP?
Yes, Twitter billing is typically in GBP for UK advertisers, with payments accepted via major credit cards and PayPal.
How effective is Twitter for reaching Chinese audiences from the UK?
While Twitter isn’t officially accessible in mainland China, it’s valuable for reaching Chinese expats, overseas students, and international business audiences interested in China, especially when combined with other platforms like WeChat.
❗ Risks and Challenges
Keep in mind, Twitter’s limited accessibility inside China and the need for VPNs can restrict organic reach. Your campaigns must factor in possible deliverability issues and adapt messaging accordingly. Also, fluctuating exchange rates and compliance with UK and Chinese advertising laws require constant attention.
Final Thoughts
For UK advertisers and influencers eyeing China-focused Twitter campaigns in 2025, understanding the full-category advertising rate card is critical for budgeting and strategy. The market demands a savvy approach combining localisation, influencer partnerships, and multi-channel tactics.
BaoLiba will keep updating you on the latest UK-China influencer marketing trends and Twitter advertising insights. Keep us bookmarked to stay ahead in this fast-evolving space.
