If you’re a UK-based advertiser or content creator looking to tap into Singapore’s buzzing social media scene, understanding the 2025 Twitter advertising rates there is key. As of June 2025, Singapore remains one of Southeast Asia’s hottest markets for digital marketing, with Twitter playing a crucial role in brand storytelling and audience engagement.
This deep-dive unpacks the full-category Twitter advertising rate card for Singapore in 2025, tailored for brands and influencers from the United Kingdom. We’ll break down pricing, ad formats, payment nuances, and local marketing culture — all grounded in the UK context to help you make smart, actionable decisions.
📢 Why Singapore Twitter Advertising Matters for UK Marketers
Singapore’s digital-savvy population is a magnet for brands wanting to expand across Asia. Its English-speaking majority and high smartphone penetration make Twitter an ideal platform, especially for real-time updates, customer engagement, and influencer partnerships.
From a UK perspective, brands like Gymshark or ASOS eye Singapore as a stepping stone into Asia, and Twitter ads offer a scalable way to test waters quickly. Local influencers like Singaporean tech reviewer Ryota or fashionista Andrea Chong command loyal followings on Twitter, opening doors for collaborations.
💡 Twitter Advertising Categories and Rate Card Overview
In Singapore for 2025, Twitter’s ad offerings are broadly grouped into:
- Promoted Tweets: Native ads appearing in user timelines
- Promoted Accounts: Boosting brand or influencer profiles for follower growth
- Promoted Trends: Featured hashtags at the top of trending lists
- Video Ads: Short clips embedded in feeds
- Carousel Ads: Swipeable multi-image posts
Typical Pricing Benchmarks (SGD)
| Ad Type | Cost Model | Estimated Price Range (SGD) |
|---|---|---|
| Promoted Tweets | CPC/CPM | S$0.50 to S$3.00 per click or S$5–S$25 per 1,000 impressions |
| Promoted Accounts | Cost per Follower | S$2.00 to S$10 per follower gained |
| Promoted Trends | Flat Rate | S$30,000+ per day |
| Video Ads | CPM | S$15–S$40 per 1,000 video views |
| Carousel Ads | CPM | S$10–S$30 per 1,000 impressions |
Keep in mind, Twitter uses a bidding system, so actual costs vary by campaign goals, targeting specifics, and competition.
📊 Payment and Legal Nuances for UK Advertisers
As a UK advertiser, you’ll pay in SGD or USD, depending on Twitter’s billing settings. Using corporate credit cards or PayPal linked to your UK business account is standard practice. Be mindful of currency conversion fees and VAT implications when budgeting.
Singapore’s advertising laws are stringent about transparency and data privacy. The Infocomm Media Development Authority (IMDA) mandates clear disclosures on paid promotions, aligning with the UK’s Advertising Standards Authority (ASA) guidelines. So if you’re running influencer campaigns, ensure contract terms spell out disclosures and data handling explicitly.
💡 Practical Tips for UK Advertisers Targeting Singapore on Twitter
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Leverage Local Influencers: Collaborate with Singaporean influencers who resonate with your brand. Platforms like BaoLiba help identify authentic creators with real engagement.
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Tailor Content to Local Culture: Singaporeans appreciate witty, concise messaging with a local flavour — think Singlish slang or references to hawker culture.
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Use Twitter Trends Wisely: Promoted Trends command a premium but can amplify brand buzz during key events like the Singapore Grand Prix or National Day.
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Test with Promoted Tweets First: Start small with promoted tweets to gauge engagement before scaling to more expensive formats like Trends.
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Plan for Timezone Differences: Singapore is eight hours ahead of the UK. Scheduling posts and ads to hit peak local hours (7-10pm SGT) maximises impact.
❗ Common Questions UK Advertisers Ask About Singapore Twitter Ads
How much does a typical Twitter ad campaign cost in Singapore?
Campaign costs vary, but for small to mid-sized UK brands, expect to spend around S$1,000–S$5,000 (~£600–£3,000) monthly on a mix of promoted tweets and accounts to see meaningful traction.
Can UK advertisers work directly with Singapore influencers on Twitter?
Absolutely. Direct outreach or using platforms like BaoLiba can streamline collaborations. Just ensure contracts comply with both UK and Singapore advertising standards.
What payment methods do UK companies use for Twitter ads in Singapore?
Most use international credit cards or PayPal linked to their UK accounts. Twitter’s billing dashboard allows currency selection, but watch for bank fees.
📊 Case Study: ASOS Expands to Singapore via Twitter Ads
In early 2025, ASOS UK launched a targeted Twitter campaign focusing on Singapore’s Gen Z. Using a mix of promoted tweets with local slang and influencer partnerships, they boosted local followers by 40% in three months. The campaign budget was around S$10,000 (~£6,000), with a cost-per-follow averaging S$4.50, aligning with Singapore’s market norms.
Final Thoughts
Navigating the 2025 Singapore Twitter advertising landscape can feel a bit like walking into a hawker centre blindfolded — a lot of options, a bit overwhelming at first, but absolutely worth it once you know what to order. For UK advertisers and creators, the key is to combine local cultural insights with savvy campaign structures and realistic budgeting.
BaoLiba will keep tracking the latest United Kingdom influencer marketing and social media trends, so stay tuned and follow us for more insider tips and updates.
