If you’re a UK-based advertiser or influencer looking to tap into India’s booming Pinterest market in 2025, this one’s for you. India is fast becoming a hotspot for social media advertising, and Pinterest’s niche as a visual discovery platform offers some juicy opportunities. But how much should you budget? What’s the going rate for ads across India’s Pinterest ecosystem? And how do you even get started from the UK, with all the cultural and payment nuances in play?
As of June 2025, we’re seeing some clear trends shaping India’s Pinterest advertising landscape. Let’s break down the full-category advertising rate card, sprinkle in some UK-specific insights, and get you prepped for a smooth, profitable run.
📊 India Pinterest Advertising Rates 2025 Overview
First off, Pinterest in India is growing at a rapid clip — fueled by rising smartphone penetration and the platform’s focus on lifestyle, fashion, food, and DIY content. For UK advertisers wanting to target Indian consumers or collaborate with Indian creators, understanding the rate card across categories is crucial.
Here’s a rough guide to the CPM (cost per mille, or cost per 1,000 impressions) benchmarks you can expect in India’s Pinterest market in 2025:
- Fashion & Beauty: ₹150–₹300 (approx. £1.60–£3.20)
- Home & Garden: ₹100–₹250 (£1.10–£2.70)
- Food & Drink: ₹120–₹280 (£1.30–£3.00)
- Travel & Leisure: ₹130–₹300 (£1.40–£3.20)
- Tech & Gadgets: ₹200–₹400 (£2.20–£4.30)
- Health & Wellness: ₹110–₹270 (£1.20–£3.00)
These prices vary based on targeting refinements, seasonality, and ad formats — from static Pins to video ads and story Pins. The key takeaway? India’s Pinterest advertising rates are generally lower than UK social media CPMs, making it a cost-effective channel for brands wanting to stretch their budget without sacrificing reach.
💡 How UK Advertisers Can Leverage Pinterest India in 2025
📢 Tap into Category-Specific Creators
Indian Pinterest creators often specialise in verticals like bridal fashion, Ayurveda skincare, or regional cuisine. For example, UK brands like Jo Malone London or Neal’s Yard Remedies could team up with Indian lifestyle influencers to create Pins that resonate locally.
💳 Payment & Currency Nuances
India uses the Indian Rupee (INR), but UK advertisers will pay in GBP. Platforms like Pinterest’s Ads Manager handle currency conversion, but it’s vital to budget for fluctuating exchange rates. Using payment methods popular in the UK — credit cards or PayPal — works fine, but keep an eye on transaction fees.
⚖️ Compliance & Cultural Sensitivity
India has specific advertising laws, especially around health claims and financial products, so UK brands must vet creatives carefully. Cultural nuances matter too: a campaign that works in London might flop in Mumbai unless it’s localised properly.
📊 People Also Ask About India Pinterest Advertising Rates
How much does Pinterest advertising cost in India compared to the UK?
Pinterest advertising in India is significantly cheaper, often 30–50% less than UK rates. This is due to lower CPC and CPM norms driven by India’s vast but cost-sensitive audience.
Can UK advertisers pay in GBP for Pinterest India campaigns?
Yes, UK advertisers can pay in GBP through Pinterest’s Ads Manager, which converts to INR automatically. It’s straightforward, but budgeting should factor in exchange rate fluctuations.
What ad formats perform best on Pinterest in India?
Video Pins and Story Pins have surged in popularity, especially for lifestyle and travel categories. Static Pins still work well but expect better engagement from dynamic content.
❗ Risks and Pitfalls to Watch Out For
- Overlooking local trends: India’s Pinterest audience leans heavily into festival seasons and regional styles. Missing these cues can waste your ad budget.
- Ignoring influencer vetting: Collaborate only with creators who have authentic engagement. Fake followers are rampant on Indian social media.
- Payment delays: Cross-border payments can occasionally face processing lags. Plan your campaigns with buffer time.
📈 UK Case Study: How a London-Based Brand Cracked India’s Pinterest Scene
Take Fable & Mane, a UK natural haircare brand, which launched a Pinterest campaign targeting urban Indian women. By partnering with Mumbai-based Pinterest creators and running video ads during Diwali 2024, they saw a 45% spike in traffic to their Indian e-commerce site — all while spending 40% less on CPM than their UK campaigns.
Final Thoughts
India’s Pinterest advertising rates in 2025 offer a golden opportunity for UK advertisers and influencers who want to diversify their portfolios and tap into a vibrant, growing market. By understanding category-specific rates, respecting cultural nuances, and choosing the right local partners, you can make your campaigns sing — without burning through your budget.
BaoLiba will continue to update you with the latest UK influencer marketing trends and cross-border social media insights. Stay tuned and keep hustling!
