Snapchat is still a beast when it comes to reaching younger audiences in Ireland and the wider United Kingdom. If you’re an advertiser or a content creator wanting to tap into the Irish market, teaming up with the right Snapchat influencers is your golden ticket. As of May 2025, Snapchat remains a key player, especially for brands targeting Gen Z and millennials who crave authentic, quick-hit content.
This isn’t some fluff piece. I’m dropping the top 10 Snapchat influencers you need to know in Ireland, backed by real data and street-level marketing smarts. Whether you’re a UK-based brand looking to stretch your campaign across the Irish Sea or a local creator wanting collab ideas, you’re in the right spot.
Let’s get stuck in.
📢 Why Snapchat in Ireland Still Matters
Despite the rise of TikTok and Instagram Reels, Snapchat’s unique disappearing content and AR filters keep it fresh in Ireland’s social scene. The platform’s user base, mainly aged 13-29, aligns perfectly with youth-centric brands like Topman, Superdry, and local Irish fashion labels such as Penneys (Primark).
For UK advertisers, local payment methods like Apple Pay and Google Pay are king, but many Irish users still prefer PayPal and debit cards linked to Euro accounts. So, payment integration and localised offers matter when working with Irish Snapchat influencers.
Also, remember the legal stuff: Ireland has tight privacy laws aligned with GDPR. Always get explicit consent for influencer marketing campaigns and disclose paid partnerships clearly. No one wants a PR disaster over dodgy transparency.
💡 The Top 10 Snapchat Influencers in Ireland You Should Know
Here’s the shortlist of Irish Snapchat creators who bring serious reach, engagement, and authenticity. These influencers cover niches from fashion and fitness to comedy and lifestyle — perfect for brands wanting to tap into Ireland’s diverse youth market.
1. @AoifeSnaps
Aoife’s daily snaps are a mix of fashion hauls, beauty tips, and Dublin city vibes. She’s got a loyal following of 120K+ young women, making her a go-to for beauty and lifestyle brands.
2. @LiamTheCraic
Liam’s comedy sketches and local banter reels get mad engagement. Brands like Guinness and local pubs have snapped him up for campaigns targeting a fun-loving crowd.
3. @CianFitLife
Fitness coach Cian mixes workout clips with healthy food snaps. He’s ideal for sportswear and nutrition brands wanting to engage Irish millennials.
4. @EmerTravels
Emer’s travel diaries across Ireland and Europe resonate with wanderlust-driven audiences. Tourism boards and travel agencies love working with her.
5. @NiamhTechTips
Tech-savvy Niamh breaks down gadgets and apps in quick snaps. Perfect for telecoms and gadget retailers targeting tech-curious young adults.
6. @DublinStreetStyle
This account is all about street fashion and art in Dublin. Great for brands looking to connect with urban creatives and trendsetters.
7. @SeánMusicVibes
Seán showcases Dublin’s indie music scene, live gigs, and backstage moments. Music festivals and audio equipment brands find him invaluable.
8. @MollyEcoWarrior
Molly’s snaps centre on sustainability and eco-friendly living. She’s a magnet for green brands and ethical fashion labels.
9. @FinnFoodie
Finn’s food reviews and cooking snaps are a hit with foodies and local restaurant chains across Ireland.
10. @ClareDIYQueen
Clare shares DIY home hacks and crafts, attracting homeware brands and lifestyle advertisers.
📊 People Also Ask
What makes Snapchat influencers in Ireland unique?
Irish Snapchat influencers often blend local culture, humour, and authenticity, creating content that feels personal and relatable. Their regional slang and inside jokes resonate deeply with Irish youth, offering brands a genuine connection.
How do UK advertisers pay Irish influencers on Snapchat?
Most UK clients use bank transfers in GBP or PayPal. Influencers usually invoice in Euro (€), so expect some currency exchange. Platforms like BaoLiba help smooth this process, handling local payments and contracts.
Can Snapchat influencers help with GDPR compliance?
Yes, many Irish influencers are savvy about GDPR. When collaborating through platforms like BaoLiba, contracts include clauses ensuring data privacy compliance, making campaigns smoother and risk-free.
💡 How to Work with Irish Snapchat Influencers Effectively
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Localise your pitch: Speak their slang, show you get Irish humour and culture. A “grand” approach beats a stiff corporate tone any day.
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Offer fair pay: Influencers in Ireland expect competitive rates, especially since content creation is a full-time hustle for many. Payments in Euro with clear invoicing go a long way.
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Use BaoLiba or similar platforms: They handle contracts, payments, and even local tax compliance, saving you headaches.
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Leverage Snapchat features: Encourage influencers to use filters, location tags (like Dublin or Cork), and geofilters for localised campaigns.
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Measure real engagement: Snap views and swipe-ups matter more than follower counts. Ask for detailed analytics post-campaign.
❗ Risks and Pitfalls to Avoid
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Ignoring local culture: Irish audiences spot a fake a mile off. Avoid copy-pasting UK campaigns without localisation.
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Underpaying influencers: It kills goodwill and limits creative output.
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Overlooking data privacy: GDPR fines are no joke. Always get clear consent.
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Not briefing properly: Snapchat’s fast, ephemeral style needs tight briefs but room for personality.
📢 Final Thoughts
As of May 2025, Ireland’s Snapchat influencer scene is buzzing with opportunities. Whether you’re a UK brand wanting to crack the Irish youth market or a creator aiming to boost your collabs, these 10 influencers are your best bet.
BaoLiba will keep updating you on the latest United Kingdom influencer marketing trends and tools, so stay tuned and keep hustling smart. The Irish Snapchat crowd is waiting — don’t sleep on it.
