Looking to tap into India’s booming Pinterest scene in 2025? As a UK-based advertiser or content creator, you’re probably wondering how to budget for Pinterest ads in India and what kind of returns to expect. India’s social media landscape is unique and rapidly evolving, with Pinterest carving out a strong niche among visual discovery platforms. This article breaks down the full-category advertising rate card for Pinterest India in 2025, tailored for UK marketers who want to play smart and spend smart.
Based on data and trends up to June 2025, here’s the lowdown on Pinterest advertising costs, social media strategies, and market nuances connecting the UK and India.
📢 India Pinterest Advertising Landscape in 2025
India is the fastest-growing market for Pinterest worldwide, thanks to a young, digitally savvy population hungry for inspiration across fashion, home décor, food, and lifestyle niches. For British advertisers, this means huge potential to reach millions of engaged users—especially women aged 18-35, who dominate Pinterest’s Indian user base.
Unlike the UK, where Facebook and Instagram dominate social media ads, Pinterest in India is carving a unique space for “discovery-driven” advertising. Brands like FabIndia UK and local influencers such as @TheMumbaiStylist have started leveraging Pinterest’s visual appeal to drive traffic directly to e-commerce sites or physical stores.
💡 How Pinterest Advertising Works in India
Pinterest ads operate mainly on a Cost-Per-Click (CPC) and Cost-Per-Impression (CPM) basis, with targeting options based on interests, demographics, and keywords. Payment is made in Indian Rupees (INR), but UK advertisers can easily pay via international credit cards or PayPal, keeping currency conversion in mind.
Key ad formats include:
- Promoted Pins: Standard native ads appearing in user feeds.
- Video Pins: Short, engaging clips tailored for mobile-first Indian users.
- Shopping Pins: Direct product links ideal for brands selling online.
- Carousel Ads: Multiple images users can swipe through.
📊 2025 India Pinterest Advertising Rate Card Breakdown
Here’s a practical rate card as of June 2025, reflecting average pricing for the main categories British advertisers will encounter:
| Category | Avg. CPC (INR) | Avg. CPM (INR) | Notes |
|---|---|---|---|
| Fashion & Apparel | 12 – 18 | 120 – 180 | High engagement, especially with local designers |
| Home & Décor | 10 – 15 | 100 – 150 | Popular among middle-class, urban users |
| Food & Recipes | 8 – 14 | 90 – 130 | Great for FMCG brands targeting millennials |
| Beauty & Wellness | 14 – 20 | 140 – 200 | Spike in demand with health-conscious users |
| Travel & Tourism | 9 – 16 | 110 – 170 | Seasonal spikes, especially during holidays |
| Tech & Gadgets | 11 – 17 | 130 – 190 | Rapidly growing interest in smart devices |
| Education & Career | 7 – 12 | 80 – 120 | Niche but loyal audience segment |
Note: 1 GBP roughly equals 100 INR as of mid-2025, so UK advertisers should budget accordingly. Using dynamic currency conversion tools can help avoid surprises.
💡 UK Advertiser Tips for India Pinterest Campaigns
- Localise Creatives: Use culturally relevant images and copy. For example, showcase Indian festivals like Diwali or Holi when promoting lifestyle brands.
- Collaborate with Indian Influencers: Partner with creators like @StyleByAnkita or @DelhiFoodie, who have strong Pinterest followings.
- Leverage Shopping Pins: Indian consumers are increasingly comfortable shopping online, so integrate product catalogues for seamless customer journeys.
- Use GBP Payment Methods: Platforms like BaoLiba simplify cross-border payments, minimising currency risks.
- Respect Data Privacy: India’s Personal Data Protection Bill is evolving; ensure compliance when targeting users.
❗ Legal and Cultural Considerations
UK advertisers must keep in mind:
- India’s advertising laws require truthful representation—no exaggeration or misleading claims.
- Cultural sensitivity matters. Avoid content that could be seen as offensive or culturally tone-deaf.
- Payment taxes and GST (Goods and Services Tax) may apply when working with Indian creators or agencies.
People Also Ask
What is the average cost of Pinterest advertising in India for UK brands?
The average CPC ranges from ₹7 to ₹20 depending on category, translating roughly to £0.07 to £0.20 per click. CPM rates vary between ₹80 to ₹200 (£0.80 to £2.00) as of June 2025.
How can UK marketers pay for Pinterest ads in India?
Most platforms accept international credit/debit cards and PayPal. Using local payment facilitators like BaoLiba can help with currency conversion and tax compliance.
Which categories perform best on Pinterest India?
Fashion, beauty, home décor, and food categories see the highest engagement and ROI, especially when campaigns are localised with cultural nuances.
Final Thoughts
If you’re a UK advertiser or influencer aiming to crack the Indian Pinterest market in 2025, understanding the advertising rate card and local dynamics is non-negotiable. Budget smart, partner with local talent, and respect cultural and legal frameworks to maximise your campaign’s impact.
BaoLiba will continue updating the latest UK-India influencer marketing trends and Pinterest insights. Stay tuned and follow us for practical, no-nonsense strategies to win in global social media marketing.
