If you’re a UK-based advertiser or influencer looking to crack the United Arab Emirates (UAE) market via Snapchat in 2025, you’re in the right place. Snapchat remains a powerhouse in the Middle East’s social media scene, especially with younger, tech-savvy users. But nailing down the right advertising budget and understanding the local ad landscape can be a bit of a maze.
In this piece, we’ll break down the 2025 Snapchat advertising rate card for the UAE, tailored for UK marketers who want to play smart and fast in that market. We’ll also share some UK-centric insights on payment methods, legal nuances, and collaboration styles that will help you avoid rookie mistakes and maximise ROI.
As of June 2025, UK brands like ASOS and Gymshark are eyeing the UAE’s Snapchat scene to tap into its booming youth population. So let’s get into the nitty-gritty.
📢 Why Snapchat in the United Arab Emirates?
Snapchat’s huge in the UAE — over 80% of the under-30 crowd there are daily active users. The platform’s unique AR lenses and ephemeral content align perfectly with the UAE’s love for flashy, engaging digital experiences.
For UK advertisers, Snapchat offers a direct line to a young, affluent audience who aren’t as saturated with Instagram or Facebook ads yet. Plus, the UAE’s high smartphone penetration and disposable income make it a juicy market.
Snapchat’s ad formats range from Snap Ads, Story Ads, to Sponsored Lenses and Filters, each with different pricing and reach potential.
📊 2025 Snapchat Advertising Rate Card for UAE
Here’s the lowdown on Snapchat advertising costs in the UAE for 2025. Keep in mind, actual spend can flex based on seasonality, targeting, and creative quality.
| Ad Type | Average Cost (AED) | Cost in GBP (approx.) | Notes |
|---|---|---|---|
| Snap Ads (Full Screen) | 15–25 AED CPM | £3.20–£5.30 CPM | Cost per 1,000 impressions |
| Sponsored Lenses | 250,000–500,000 AED | £54,000–£108,000 | Flat fee for 1–2 week campaigns |
| Story Ads | 12–20 AED CPM | £2.50–£4.30 CPM | Best for engagement and storytelling |
| Collection Ads | 20–30 AED CPM | £4.30–£6.50 CPM | Great for eCommerce brands |
CPM = Cost Per Mille (1,000 impressions)
💡 UK Perspective on Pricing and Payments
UK advertisers usually work with GBP, but in the UAE, payments are made in AED (United Arab Emirates Dirham). Most platforms accept credit cards (Visa, MasterCard) and digital wallets, but it’s wise to collaborate with local agencies or platforms like BaoLiba to smooth currency exchange and invoicing.
Brands like Boohoo and Missguided have seen success using Snapchat’s Story Ads during Dubai Shopping Festival, timing campaigns to match local shopping habits.
💡 Practical Collaboration Tips for UK Advertisers
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Local Influencer Partnerships: UAE influencers often prefer WhatsApp or Instagram DMs over formal email exchanges. Be ready to adjust communication styles.
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Contracts & Legal: The UAE has strict advertising laws, especially around alcohol, gambling, and religious content. Ensure your creatives comply before launch to avoid costly take-downs.
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VAT & Tax: UAE applies 5% VAT. Factor this into your ad budget. UK VAT doesn’t apply here, but keep your accountant in the loop.
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Payment Methods: Wire transfers and credit cards are standard. For smaller UK businesses, using platforms like Payoneer or local UAE payment gateways can facilitate smoother transactions.
📊 People Also Ask
What is the average Snapchat advertising cost in the UAE in 2025?
Snap Ads typically cost between 15 to 25 AED per 1,000 impressions, which is roughly £3.20 to £5.30 CPM. Sponsored Lenses and Filters can be significantly pricier due to their high engagement.
How does Snapchat advertising in the UAE differ from the UK?
The UAE market leans heavily on AR lenses and ephemeral content, with a younger demographic that’s more engaged with Snapchat than Facebook or Instagram. UK advertisers must also consider local advertising rules and currency differences.
Can UK advertisers pay for Snapchat ads in GBP when targeting the UAE?
Generally, Snapchat ads targeting the UAE are billed in AED. UK advertisers should plan for currency exchange and consider using international payment platforms or local agencies for smoother transactions.
❗ Legal and Cultural Considerations
The UAE has zero tolerance for content that contradicts cultural or religious norms. Avoid anything even remotely controversial. For example, many UK fashion brands have had to tweak their ad creatives to be more modest when running campaigns in Dubai or Abu Dhabi.
Also, data privacy laws in the UAE are evolving rapidly. Keep an eye on compliance to avoid penalties, especially with GDPR still influencing UK standards.
Final Thoughts
As of June 2025, Snapchat remains your golden ticket to the UAE’s young, affluent audience — but only if you play by the local rules and understand the unique pricing landscape. UK advertisers should budget carefully, respect cultural nuances, and consider local partnerships to get the best bang for their buck.
BaoLiba will continue updating the latest United Kingdom influencer marketing trends and advertising data. Follow us for more insider info and practical tips on smashing your global marketing goals.
