If you’re a UK-based advertiser or influencer looking to crack the Aussie market on Pinterest in 2025, you’ve landed in the right spot. Pinterest’s growing clout Down Under is impossible to ignore, and understanding the full-category advertising rate card for Australia is your first step to nailing campaigns that convert without blowing your budget.
As of June 2025, Australian Pinterest advertising is evolving fast, with brands and creators tapping into the platform’s unique visual discovery engine to reach savvy consumers. Let’s dive into what you need to know from a UK perspective—covering costs, strategies, local nuances, and how to get the best bang for your pound sterling when going trans-Tasman.
📢 Why Australia Pinterest Advertising Matters for UK Brands
Pinterest in Australia is booming. With over 9 million active users, the platform is a hotspot for lifestyle, fashion, home décor, and travel content—categories that resonate well with UK advertisers targeting similar niches. Australians love Pinterest for inspiration and planning, especially in categories like food, fitness, and DIY, making it a fertile ground for long-term brand engagement.
UK advertisers should note that Australian consumers appreciate authenticity and local relevance, so campaigns that reflect Aussie culture or trends tend to land better. Plus, Pinterest’s ad formats—ranging from Promoted Pins to Shopping Ads—give plenty of room to experiment.
📊 Australia Pinterest Advertising Rate Card 2025: What to Expect
Pinterest advertising costs in Australia vary depending on category, ad format, and bidding strategy. Here’s a rough breakdown of the full-category rate card, based on CPM (cost per 1,000 impressions) and CPC (cost per click) benchmarks observed in mid-2025:
| Category | Average CPM (AUD) | Average CPC (AUD) | Notes |
|---|---|---|---|
| Fashion & Beauty | 10 – 18 | 0.30 – 0.60 | Highly competitive, especially in urban hubs like Sydney and Melbourne |
| Home & Garden | 8 – 14 | 0.25 – 0.50 | Stable demand, popular with DIY and renovation brands |
| Food & Drink | 7 – 12 | 0.20 – 0.45 | Seasonal spikes during holidays and events |
| Travel & Tourism | 12 – 20 | 0.35 – 0.70 | Premium rates during peak travel seasons |
| Health & Fitness | 9 – 15 | 0.28 – 0.55 | Growing category, especially post-pandemic |
| Technology & Gadgets | 6 – 10 | 0.18 – 0.40 | Moderate competition, good for product launches |
Keep in mind these rates fluctuate with your targeting settings—age, gender, interests—and ad quality. CPC tends to be more cost-effective for direct response campaigns, while CPM works well for brand awareness.
For UK advertisers, the currency conversion and payment methods are straightforward. Australian dollars (AUD) are accepted, and you’ll typically pay through international credit cards or PayPal, both widely supported on Pinterest’s platform. Be mindful of currency conversion fees charged by your bank.
💡 Practical Tips for UK Advertisers Targeting Australia on Pinterest
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Localise Creatives: Aussie slang, seasonal references (like school holidays or public holidays), and local imagery work wonders. Think about collaborating with Australian creators via platforms like BaoLiba to add local flavour.
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Leverage Shopping Ads: With Pinterest’s growing e-commerce integration in Australia, Shopping Ads help UK brands showcase products directly to Aussie browsers. Ensure your product catalogue aligns with local preferences and seasonality.
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Test Different Bidding Strategies: Start with automatic bidding to gather data, then switch to manual CPC or CPM as you fine-tune campaigns. Australian Pinterest users tend to engage more during evenings and weekends, so schedule ads accordingly.
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Comply with Local Advertising Laws: Australia has strict rules around truth in advertising and privacy (like the Australian Privacy Principles). Ensure your ads respect these to avoid headaches.
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Use GBP to AUD Budget Planning: Keep an eye on the GBP-AUD exchange rate to optimise your ad spend. As of June 2025, £1 equals roughly AUD 1.9, but this can shift, impacting your campaign budgets.
📊 Case Study: UK Brand Successfully Advertising on Australia Pinterest
Take the example of Wild Bloom, a UK-based sustainable fashion label. They partnered with Australian eco-conscious influencers through BaoLiba and ran a promoted pin campaign targeting women aged 25-40 interested in sustainable living.
By localising ad content with Aussie settings and slang, Wild Bloom saw a 25% higher click-through rate compared to their UK campaigns and a 30% increase in conversions. The average CPC was AUD 0.40, slightly below the category average, thanks to well-targeted ads and quality creatives.
❗ Common Pitfalls to Avoid in Australia Pinterest Advertising
- Ignoring Local Trends: Aussie Pinterest users have distinct tastes. Don’t just repurpose UK campaigns verbatim.
- Neglecting Payment Options: Use payment methods that avoid excessive fees. PayPal is usually safer for smaller budgets.
- Overlooking Legal Compliance: The Australian Competition and Consumer Commission (ACCC) actively fines misleading advertising.
### People Also Ask
What is the average Pinterest advertising cost in Australia in 2025?
In 2025, Pinterest advertising costs in Australia vary by category but generally range between AUD 6 to AUD 20 CPM and AUD 0.18 to AUD 0.70 CPC, depending on targeting and competition.
How can UK advertisers pay for Pinterest ads targeting Australia?
UK advertisers typically pay using international credit cards or PayPal. Be mindful of currency conversion rates between GBP and AUD.
Which Pinterest ad categories perform best in Australia?
Fashion, beauty, and travel categories perform strongly in Australia due to high user engagement and consumer interest in these niches.
Pinterest advertising in Australia presents a promising avenue for UK advertisers seeking to expand their reach with visual-first, intent-driven audiences. By understanding the 2025 rate card, localising content, and adopting smart bidding strategies, you can maximise ROI on this platform.
BaoLiba will continue updating the latest UK and Australia influencer marketing trends. Stay tuned and follow us for more hands-on insights tailored for global marketers like you.
