If you’re a UK-based advertiser or content creator looking to tap into Singapore’s buzzing YouTube scene in 2025, knowing the ins and outs of local ad rates is pure gold. Singapore’s social media market is vibrant, diverse, and packed with opportunities — but also some quirks you gotta understand before dropping your pounds. In this no-fluff guide, I’m laying down the full-category YouTube advertising rate card for Singapore in 2025, with a solid dose of real-world insight and some tips on how UK brands and influencers can play smart.
As of June 2025, Singapore remains one of Southeast Asia’s key digital hubs, and YouTube stands tall as the kingpin social platform for video content. Whether you’re running a campaign for a UK brand wanting a foothold in Asia or a UK creator eyeing cross-border growth, here’s the lowdown on what you can expect to pay and how to make your budget stretch.
📊 Singapore YouTube Advertising Landscape 2025
Singapore’s YouTube advertising market is all about precision and quality. The city-state boasts a mature audience with high internet penetration and a smartphone-savvy population. The official currency is the Singapore Dollar (SGD), so keep that in mind when planning your spend.
For UK advertisers, paying in SGD is straightforward thanks to most global payment platforms and ad interfaces like Google Ads supporting multi-currency transactions. You can easily settle invoices via credit cards or PayPal, but always check forex fees with your bank or payment provider.
Why Singapore?
- High mobile video consumption: Over 80% of Singaporeans watch YouTube daily on mobile.
- Diverse demographics: From Gen Z gamers to working professionals, the audience is segmented and engaged.
- English-speaking market: Content in English performs exceptionally well, easing UK creators’ entry.
💡 2025 Singapore YouTube Advertising Rate Card Overview
YouTube advertising rates in Singapore vary by ad format, channel niche, and influencer scale. Here’s a practical breakdown by category, converted roughly into GBP for UK advertisers to get a feel (1 SGD ≈ 0.60 GBP as of June 2025):
| Ad Type | Estimated CPM (Cost Per Mille) | Notes |
|---|---|---|
| TrueView In-Stream Ads | £3.50 – £7.00 | Skippable ads, ideal for broad reach |
| Bumper Ads (6 sec) | £4.00 – £8.00 | Non-skippable, great for brand recall |
| YouTube Shorts Ads | £2.50 – £5.00 | Short-form, fast engagement |
| Influencer Sponsored Videos | £500 – £5,000+ per video | Depends on subscriber count & niche |
Influencer Tiers Breakdown
- Nano-influencers (1K-10K subs): £500–£1,000 per sponsored video
- Micro-influencers (10K-100K subs): £1,000–£3,000
- Mid-tier (100K-500K subs): £3,000–£7,000
- Macro (500K+ subs): £7,000+ (up to £15,000 for top creators)
Niche Matters
Tech, beauty, and food niches command higher rates thanks to brand demand. For example, Singapore-based tech YouTuber JianHao Tan, who has millions of subscribers, commands premium sponsorship fees, while smaller lifestyle creators charge less but offer more targeted engagement.
📢 UK Advertisers Tips for Singapore Market
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Leverage English content: Singaporeans are highly comfortable with English, so UK ads don’t need heavy localisation beyond local cultural references.
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Localise subtly: Use Singaporean slang or references when possible — it resonates and shows respect for the market.
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Mind ad timing: Peak viewing hours in Singapore are 7–10pm SGT, which is noon to 3pm UK time — plan campaign launches accordingly.
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Payment and contracts: Use GBP billing when possible for easier accounting, but expect some dealings in SGD. Contracts usually include clear KPIs on views, engagement, and conversion.
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Compliance: Singapore has strict advertising laws enforced by the Advertising Standards Authority of Singapore (ASAS). UK advertisers should avoid exaggeration or misleading claims.
📊 People Also Ask
What is the average cost of YouTube ads in Singapore for 2025?
The average CPM ranges from £3.50 to £8.00 depending on the ad format, with influencer sponsorships varying widely from £500 for nano-influencers up to £15,000+ for macro creators.
How does YouTube advertising in Singapore compare to the UK?
Singapore’s YouTube ad rates are generally higher than some Southeast Asian countries but lower than the UK’s prime urban centres like London. The market is smaller but highly engaged, offering good ROI for targeted campaigns.
Can UK brands pay directly in SGD for Singapore YouTube ads?
Yes. Google Ads and other platforms support multi-currency billing, allowing UK brands to pay in SGD or GBP. It’s advisable to check forex fees and ensure payment methods are compatible.
❗ Risk Reminders for UK Advertisers
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Watch out for cultural faux pas: Even though English is dominant, some Singaporean values and sensitivities differ from the UK — avoid humour or claims that could backfire.
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Beware of fake influencers: The market has its share of inflated subscriber numbers. Always vet creators through platforms like BaoLiba or local agencies.
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Ad fatigue: Singaporeans consume a lot of content daily; pushing too many ads without fresh creative can cause viewer burnout.
Final Thoughts
Navigating Singapore’s YouTube advertising rates in 2025 isn’t rocket science, but it takes some local savvy and solid planning. UK advertisers and creators who get the timing, payment, and content localisation right will find a lucrative market eager for high-quality, authentic engagement.
BaoLiba will keep updating the latest trends in UK and Singapore influencer marketing, so stay tuned for more insider tips and rate card refreshers. If you’re serious about scaling your social media game across borders, this is just the beginning.
