If you’re a UK advertiser or content creator eyeing the Singapore market through Pinterest in 2025, this one’s for you. Singapore’s social media landscape is buzzing, and Pinterest is carving out a solid niche for brands aiming at highly visual and lifestyle-driven campaigns. But what about the costs? How does advertising on Pinterest in Singapore stack up, especially from a UK perspective? Let’s break down the full-category advertising rate card for 2025, sprinkle in some local UK marketing realities, and arm you with the practical info you need to budget smart and win big.
📢 Why Singapore and Pinterest Matter in 2025
Singapore is a gateway hub in Southeast Asia, with a digital-savvy population and a fast-growing e-commerce scene. Pinterest, known for its discovery and inspiration-driven user base, has become a hotspot for lifestyle, fashion, food, and travel brands. As of June 2025, Pinterest’s ad platform in Singapore is more mature, offering UK advertisers a solid channel to reach affluent, trend-conscious consumers.
From the UK side, brands like Gymshark or ASOS are increasingly experimenting with Asia-Pacific markets, and Pinterest’s unique ad formats fit perfectly with their visual-heavy, influencer-driven strategies. Plus, UK marketers love Pinterest’s clean, intent-driven user engagement compared to the noise on Facebook or Instagram.
📊 Singapore Pinterest Advertising Rate Card Breakdown 2025
Pinterest advertising costs vary widely depending on campaign objectives, ad formats, and targeting options. Here’s a full-category overview reflecting the Singapore market in 2025:
| Category | CPM (Cost Per Mille) | CPC (Cost Per Click) | Typical Budget Range (SGD) |
|---|---|---|---|
| Fashion & Apparel | SGD 15 – 25 | SGD 0.35 – 0.60 | SGD 1,000 – 10,000 |
| Beauty & Skincare | SGD 18 – 28 | SGD 0.40 – 0.65 | SGD 1,500 – 12,000 |
| Food & Beverage | SGD 12 – 20 | SGD 0.30 – 0.55 | SGD 800 – 8,000 |
| Travel & Hospitality | SGD 20 – 30 | SGD 0.45 – 0.70 | SGD 2,000 – 15,000 |
| Home & Lifestyle | SGD 14 – 22 | SGD 0.33 – 0.58 | SGD 1,000 – 9,000 |
| Technology & Gadgets | SGD 16 – 24 | SGD 0.38 – 0.62 | SGD 1,200 – 11,000 |
Note: SGD = Singapore Dollar. UK advertisers typically convert budgets to SGD or use multi-currency platforms.
What Does This Mean in GBP?
As of June 2025, the exchange rate hovers around 1 SGD = 0.60 GBP. So a CPM of SGD 15 equals about £9, which is competitive when compared with UK market rates on social media but offers unique access to Singapore’s niche audience.
💡 Key Ad Formats and Their Pricing Nuances
Pinterest’s strength lies in its visual creativity and native feel. Here’s a quick rundown relevant to Singapore advertisers:
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Promoted Pins: Classic image-based ads, priced around SGD 15-25 CPM in Singapore. Ideal for UK brands like Boden or Jo Malone targeting lifestyle buyers.
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Video Pins: Higher engagement but costlier — SGD 20-30 CPM. Perfect for dynamic storytelling, e.g., travel brands like TUI leveraging Singapore’s outbound tourism scene.
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Shopping Pins: Great for direct e-commerce with CPC around SGD 0.40-0.60, popular with UK beauty brands like The Ordinary entering Singapore’s market.
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Carousel Ads: Multiple images in one, CPMs usually sit between SGD 18-28, offering interactive options for fashion retailers such as Next or Primark.
📊 Payment and Legal Considerations for UK Advertisers
UK advertisers working with Singapore’s Pinterest ads should keep in mind:
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Payment Methods: Most UK agencies and brands use international credit cards or PayPal linked to their Pinterest business accounts. Multi-currency invoicing is supported but check your card’s foreign transaction fees.
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Data Privacy: Singapore’s Personal Data Protection Act (PDPA) aligns closely with GDPR principles. UK advertisers must ensure compliance when targeting Singaporean users, especially with personalised ads.
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Ad Content Regulations: Singapore’s Advertising Standards Authority (ASAS) is strict on truthfulness and decency. UK advertisers should avoid exaggerated claims or culturally insensitive content to steer clear of fines or ad rejections.
📢 Local UK Examples Tapping Singapore Pinterest Ads
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Made.com: The furniture retailer tested Pinterest Shopping Pins to promote its modern home decor in Singapore. By combining Pinterest ads with local influencer collaborations, they saw a 30% uplift in site visits from Singaporean users.
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Huda Beauty UK: Leveraging video pins, Huda Beauty launched a skincare campaign tailored to Singapore’s humid climate needs, helping the brand grow its Southeast Asian footprint.
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Travel Counsellors UK: This travel agency used Pinterest carousel ads to showcase bespoke Asia tours, driving a strong ROI by targeting affluent Singaporean travellers planning UK holidays.
❗ What UK Advertisers Should Watch Out For
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Currency Fluctuations: Keep an eye on SGD/GBP rates to avoid budget overshoot.
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Cultural Nuances: Singapore’s multicultural society demands respectful, inclusive messaging.
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Platform Updates: Pinterest often tweaks its ad algorithm; staying updated via official channels or platforms like BaoLiba is key.
### People Also Ask
How much does Pinterest advertising cost in Singapore for UK brands?
Pinterest advertising in Singapore typically ranges from SGD 12 to SGD 30 CPM depending on the category and ad format. UK brands should budget between £7 to £18 per 1,000 impressions, factoring in exchange rates and campaign scope.
Can UK advertisers use GBP to pay for Pinterest ads targeting Singapore?
While Pinterest supports multi-currency invoicing, many UK advertisers prefer paying in SGD via credit cards or PayPal to avoid conversion fees. Always check with your payment provider for foreign transaction charges.
What type of Pinterest ads work best in Singapore?
Video pins and shopping pins tend to perform well in Singapore’s market, especially for lifestyle, beauty, and travel sectors. Carousel ads also offer engaging storytelling opportunities for UK advertisers.
Pinterest in Singapore is a promising frontier for UK advertisers in 2025. With a clear understanding of the full-category rate card, local payment norms, and cultural nuances, you can craft campaigns that don’t just spend money but truly connect. Remember, UK brands that combine Pinterest ads with local influencer partnerships and culturally relevant content will outpace the competition.
BaoLiba will keep updating the latest social media and influencer marketing trends between the UK and Singapore. Stay tuned and follow us for practical insights that help you cash in on global growth.
