If you’re a UK-based advertiser or influencer keen on tapping into Poland’s Pinterest scene in 2025, you’ve landed in the right spot. Pinterest in Poland is growing fast, and with the right know-how, you can squeeze every penny from your ad spend. Let’s dive into the full-category advertising rate card for Poland’s Pinterest market and what it means for you as a UK player.
📢 Poland Pinterest Advertising Landscape in 2025
As of May 2025, Pinterest is no longer just a pinboard for recipes and DIY hacks in Poland; it’s becoming a solid social media advertising channel. The platform’s user base in Poland has been expanding steadily, especially among millennials and Gen Z, who use it for lifestyle inspiration, shopping ideas, and brand discovery.
For UK advertisers, this means a fresh opportunity beyond Facebook and Instagram — platforms that are getting saturated and pricier by the day. Pinterest ads in Poland offer a cost-effective way to reach niche audiences with high purchase intent. Plus, the CPC (cost per click) and CPM (cost per mille) rates in Poland are still more wallet-friendly than Western Europe.
💡 Full-Category Advertising Rate Card Breakdown
Here’s a no-fluff, straight-up look at typical Pinterest ad costs in Poland for 2025. These numbers come from recent campaign data and local media buys by UK brands targeting Polish users.
| Ad Format | Average CPM (PLN) | Average CPC (PLN) | Comments |
|---|---|---|---|
| Promoted Pins | 15 – 25 PLN | 0.60 – 1.20 PLN | Best for broad awareness |
| Video Pins | 25 – 40 PLN | 1.00 – 2.00 PLN | Great engagement, but pricier |
| Carousel Ads | 20 – 35 PLN | 0.80 – 1.50 PLN | Ideal for product showcases |
| Shopping Ads | 18 – 30 PLN | 0.70 – 1.30 PLN | Drives direct conversions |
| Story Pins | 22 – 38 PLN | 0.90 – 1.70 PLN | Still emerging, promising results |
Note: 1 PLN ≈ 0.18 GBP as of May 2025.
What Does This Mean in GBP?
For UK advertisers, expect CPMs roughly between £2.70 to £7.20 and CPCs between 11p to 36p. Compared with UK rates on Pinterest or other socials, Poland is a bargain and a smart play if you want to test new waters without blowing the budget.
📊 Audience and Payment Nuances for UK Advertisers
When operating from the UK, remember the following:
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Payment Methods: UK advertisers generally pay via credit cards or PayPal in GBP, but Pinterest will convert payments based on your billing address. Polish zloty (PLN) is the local currency, so your payment processor might add a small conversion fee.
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Legal and Cultural Factors: Polish advertising law requires clear disclosures, especially for influencer collaborations. UK advertisers must ensure compliance with local standards, avoiding misleading claims or non-compliant content.
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Social Media Culture: Polish Pinterest users appreciate authentic, visually rich content with a local flavour. Collaborations with Polish influencers or micro-influencers on Pinterest can boost trust and engagement. Agencies like Brand24 or SocialMediaNow in Poland are solid partners to navigate this.
💡 Practical Tips for UK Advertisers Going Polish on Pinterest
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Localise Creatives: Use Polish language and culturally relevant imagery to resonate better. It’s not just about translation; think aesthetics and trends.
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Leverage Shopping Ads: Polish consumers on Pinterest love browsing and buying through seamless shopping experiences. Integrate your product catalogue for direct sales.
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Test Video Pins: Video ad formats have higher CPMs but yield better engagement. Try short, punchy videos highlighting product benefits.
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Collaborate with Polish Influencers: Tap into micro or nano influencers who dominate niche boards. They bring local credibility and can amplify your campaign organically.
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Monitor Legal Compliance: Make sure your ad copy and influencer posts follow Poland’s advertising standards to avoid fines or account suspensions.
### People Also Ask
What is the average Pinterest advertising cost in Poland for 2025?
The average CPM ranges from 15 to 40 PLN (£2.70 to £7.20), and CPC costs are between 0.60 to 2.00 PLN (11p to 36p), depending on the ad format.
How can UK advertisers pay for Pinterest ads targeting Poland?
UK advertisers usually pay via credit card or PayPal in GBP, with Pinterest handling currency conversion to PLN. Be aware of possible fees from your payment provider.
Are influencer collaborations effective on Pinterest in Poland?
Yes, local influencer collaborations on Pinterest boost engagement and trust significantly, especially when targeting specific niches or product categories.
❗ Risks and Things to Watch Out For
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Currency Fluctuations: PLN to GBP rates can fluctuate, impacting your ad budget. Keep an eye on exchange rates, especially during longer campaigns.
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Ad Policy Differences: Pinterest ad policies may vary slightly between regions. What’s acceptable in the UK might be restricted in Poland, so double-check before launch.
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Audience Behaviour: Polish Pinterest users may respond differently to certain ad styles. Start with small test campaigns to gather insights before scaling.
📢 Final Thoughts
Pinterest advertising in Poland for 2025 is a golden opportunity for UK advertisers ready to expand beyond their home turf. With competitive rates, an engaged audience, and growing influencer partnerships, it’s a channel worth serious consideration.
Just remember to localise smartly, budget for currency conversions, and keep legal compliance front and centre.
BaoLiba will be keeping a close eye on evolving UK influencer marketing trends and Poland’s Pinterest scene. Stay tuned for more updates and insider tips to help you crush it globally.
