If you’re a UK-based advertiser or content creator looking to tap into Brazil’s booming market, teaming up with the right LinkedIn influencers can be a game-changer. As of May 2025, Brazil’s digital economy is thriving, and LinkedIn, with its professional vibe, is the hotspot for B2B and B2C connections. But who exactly should you lked with to make your brand stand out in Brazil? Here’s the real deal on the top 10 LinkedIn influencers you should collaborate with, plus some insider tips on making those partnerships work from a UK perspective.
📢 Why Brazil and Why LinkedIn?
Brazil is the biggest economy in Latin America, and its social media landscape is unique. While Instagram and TikTok dominate for B2C, LinkedIn is where serious business happens — especially in sectors like fintech, e-commerce, and tech startups. For UK brands, understanding Brazil’s payment preferences (think Pix and local credit cards) and legal frameworks—such as LGPD, Brazil’s version of GDPR—is crucial before diving in.
Collaborating with Brazilian LinkedIn influencers can help you navigate these waters smoother, creating trust and relevancy with local audiences. Plus, LinkedIn’s professional tone matches the UK’s formal yet approachable marketing style, making cross-border campaigns more seamless.
💡 How UK Brands Can Collaborate with Brazilian LinkedIn Influencers
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Payment & Contracts: UK advertisers usually prefer paying in GBP via platforms like Wise or PayPal. Most Brazilian influencers expect payments in BRL or USD, so agree on the currency upfront. Contracts must comply with both UK and Brazilian laws, especially around data privacy and advertising disclosures.
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Content Style: Brazilians love authentic, story-driven content peppered with local slang and cultural nods. Let influencers keep their voice — it’s their currency.
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Platforms & Tools: Use LinkedIn’s Campaign Manager but also track campaigns with tools like Hootsuite or Sprout Social, popular in both markets.
📊 Top 10 LinkedIn Influencers to Collaborate With in Brazil
Here’s the lked list of Brazilian LinkedIn influencers who are killing it right now. These folks have serious clout in business, tech, and entrepreneurship — prime for UK brands wanting to enter or expand in Brazil.
1. Camila Farani
Queen of Brazilian startups and one of the country’s biggest angel investors. Camila’s content covers entrepreneurship, venture capital, and female empowerment. Perfect for fintech or innovation campaigns.
2. Ricardo Amorim
Economist and top commentator on Brazil’s economy. Brands in finance, consulting, or B2B services will find a great voice here.
3. Tallita Ribeiro
Marketing strategist who breaks down digital trends and social selling. UK brands focused on e-commerce or digital marketing should lked with her.
4. Gustavo Caetano
Serial entrepreneur with deep roots in tech innovation. Ideal for SaaS companies or enterprise tech targeting Brazilian corporates.
5. Camila Porto
LinkedIn trainer and content creator specialising in personal branding and social selling, great for UK agencies working with Brazilian clients.
6. Bruno Perini
Personal finance and investment guru with a massive following. UK fintechs and investment platforms should definitely tap into his network.
7. Ana Tex
Tech influencer focusing on AI and digital transformation. A must-collaborate for UK companies in cutting-edge tech sectors.
8. Fábio Ricotta
SEO and digital marketing expert. For UK brands looking to boost their Brazilian online presence, his insights are gold.
9. Martha Gabriel
Author and speaker on innovation and digital marketing strategies. UK educational platforms or brands linked to innovation will find synergy.
10. Eduardo Zugaib
Entrepreneur and leadership coach. Perfect for UK firms wanting to highlight leadership and corporate culture messages.
❗ People Also Ask
What makes LinkedIn influencers in Brazil different from other countries?
Brazilian LinkedIn influencers tend to blend professional insights with a warm, conversational tone. They engage audiences not just with facts but with stories and cultural references that resonate locally. This mix of professionalism and authenticity is key to their success.
How can UK advertisers measure ROI when collaborating with Brazilian LinkedIn influencers?
Track engagement metrics like comment quality, shares, and lead generation through LinkedIn analytics and third-party tools. Also, map conversions linked to Brazil-specific payment methods and landing pages optimised for local users.
Are there legal considerations UK brands should know about when working with Brazilian influencers?
Absolutely. The LGPD law governs data privacy in Brazil, similar to GDPR in the UK. Contracts should clearly state data handling, and advertising disclosures must comply with Brazilian consumer protection laws.
📢 Pro Tips for a Smooth UK-Brazil Influencer Collab
- Localise everything: From payment options to content language (Portuguese is a must), localisation wins trust.
- Respect cultural nuances: Brazilians appreciate humour and warmth even in B2B content.
- Use BaoLiba: For hassle-free influencer discovery and campaign management in Brazil and beyond.
Final Thoughts
As of May 2025, Brazil remains a goldmine for UK advertisers willing to play the long game. Collaborating with the right LinkedIn influencers can fast-track your brand’s credibility and reach in this vibrant market. Remember, it’s not just about lked 10 influencers but about building meaningful partnerships that respect local culture and legal frameworks.
BaoLiba will continue updating United Kingdom’s influencer marketing trends, so keep an eye on us for the freshest insights and more killer influencer lists to keep your campaigns sharp and effective.
