If you’re a UK-based brand or creator looking to tap into the French market via Pinterest, you’ve landed in the right spot. Pinterest’s power as a visual discovery engine is massive, especially in France where lifestyle, fashion, and home décor content thrive. But the real juice? Partnering with the right influencers who speak that local vibe fluently.
As of May 2025, the UK marketing scene is buzzing with cross-border influencer collabs, and France stands out as a prime target thanks to its sophisticated Pinterest community. Let’s cut the fluff and dive straight into the top 10 Pinterest influencers in France you should seriously consider working with. These folks don’t just post pretty pics—they convert, engage, and bring authentic French flair to your campaigns.
📢 Why Pinterest Influencers in France Matter for UK Brands
Pinterest in France is more than just a pinboard; it’s a decision-making hub. French users rely on Pinterest to plan everything from weddings to home renovations and seasonal fashion. For UK advertisers, this means a direct path to a motivated audience ready to buy.
Plus, payment methods and legal frameworks between the UK and France are pretty straightforward post-Brexit, especially with platforms like PayPal and Stripe dominating cross-border payments. So, you can expect smooth transactions and clear influencer contracts that respect GDPR and French advertising laws.
💡 How UK Brands Should Approach Pinterest Influencers in France
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Localise your content: French Pinterest users appreciate content that speaks their language and culture. Avoid just translating—think French aesthetics, trends, and seasonal habits.
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Use GBP or EUR in contracts: Most French influencers prefer EUR, but many UK brands stick to GBP. Agreeing on currency upfront avoids unnecessary confusion.
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Leverage BaoLiba’s platform: BaoLiba offers a smooth way to find and manage influencers across 100+ countries, including France, ensuring compliance and ease of payment.
Now, on to the crème de la crème.
Top 10 Pinterest Influencers You Should Collaborate With in France
1. Camille Roussel (@camilleroussel)
Follower count: 1.2M
Niche: Fashion & Lifestyle
Why collaborate: Camille nails Parisian chic and her boards spike around seasonal trends. UK brands in fashion will get solid engagement and authentic reach.
2. Maison de Juliette (@maisondejuliette)
Follower count: 850K
Niche: Home Décor & DIY
Why collaborate: Perfect for UK homeware brands wanting to break into French interiors. Juliette’s tutorials and mood boards are gold for conversion.
3. Pauline Martin (@paulinemartin)
Follower count: 900K
Niche: Food & Recipes
Why collaborate: Foodies in France trust Pauline’s recipes and tips. If you’re a UK gourmet or kitchenware brand, this is your go-to.
4. Le Monde des Fleurs (@mondesdesfleurs)
Follower count: 700K
Niche: Gardening & Nature
Why collaborate: Gardening is booming in France and this influencer’s pins get massive saves. UK garden brands, take note.
5. Élise Dupont (@elisedupont)
Follower count: 1.1M
Niche: Beauty & Skincare
Why collaborate: Élise’s authentic reviews and tutorials make her a top choice for UK beauty brands eyeing the French market.
6. Chez Lucie (@chezlucie)
Follower count: 650K
Niche: Travel & Lifestyle
Why collaborate: Lucie’s travel pins inspire French wanderlust. UK tourism boards or travel brands will find her audience highly engaged.
7. Mode Parisienne (@modeparisienne)
Follower count: 1M
Niche: Fashion & Accessories
Why collaborate: A collective board managed by various stylists, great for multi-brand campaigns targeting French fashionistas.
8. Cuisine Facile (@cuisinefacile)
Follower count: 1.3M
Niche: Quick Recipes & Food Hacks
Why collaborate: High engagement with young urban professionals. Ideal for UK food brands that want to tap into everyday cooking trends.
9. Art de Vivre France (@artdevivrefrance)
Follower count: 500K
Niche: Lifestyle & Culture
Why collaborate: Focused on French living and culture, perfect for UK lifestyle brands wanting to build a cultural bridge.
10. Eco Chic Paris (@ecochicparis)
Follower count: 400K
Niche: Sustainable Fashion & Living
Why collaborate: Sustainability is huge in both UK and France. Collaborate here to show your eco credentials to French consumers.
📊 People Also Ask
What makes Pinterest influencers in France unique?
French Pinterest influencers blend strong visual storytelling with cultural authenticity. Their followers expect content that reflects French tastes and trends, making them powerful partners for targeted campaigns.
How do UK brands pay French influencers?
Most prefer payments via PayPal or direct bank transfers in EUR, but some are happy with GBP via platforms like BaoLiba. Always clarify payment terms in contracts.
Can UK brands run ads with French Pinterest influencers easily post-Brexit?
Yes, as long as contracts respect GDPR and French advertising laws. Working with platforms like BaoLiba helps navigate these legal nuances smoothly.
💡 Final Tips for UK Advertisers
- Always brief your French influencers with clear messaging but leave room for their local creativity.
- Track performance with Pinterest analytics and influencer reports.
- Use local French holidays and cultural events for timely campaigns—think Bastille Day or Paris Fashion Week.
BaoLiba will keep you updated on United Kingdom influencer marketing trends and cross-border strategies. Keep an eye on us for the latest insights and collaborations.
Happy pinning!
