If you’re a UK-based advertiser or content creator looking to tap into Singapore’s vibrant digital scene, Pinterest is a goldmine you can’t ignore. In 2025 May, the marketing game in the United Kingdom is buzzing with global cross-border influencer collabs, and Singapore’s Pinterest influencers are among the hottest commodities right now. Whether you’re pushing lifestyle brands, tech gadgets, or even niche services, knowing who to team up with on Pinterest can skyrocket your ROI.
In this guide, I’ll walk you through the top 10 Pinterest influencers in Singapore you should be eyeing for collaboration. No fluff, just real-deal names with proven track records. Plus, I’ll sprinkle in some local UK insights on payments, legal stuff, and what works best when working with Singaporean creators.
📢 Why Pinterest and Why Singapore
Pinterest isn’t just a pretty image board anymore. It’s a powerhouse for discovery, especially in markets like Singapore, where the audience is digitally savvy and loves inspiration-driven content. For UK brands, Singapore’s Pinterest scene offers a gateway into Southeast Asia with a high engagement rate.
Singaporeans use Pinterest to plan everything from weddings and home décor to tech buys and wellness routines. So, whether you’re a UK lifestyle brand or a tech startup, finding the right influencer in this space could mean serious traction.
💡 How UK Advertisers Can Work With Singapore Pinterest Influencers
Before jumping in, here are some quick tips based on what I’ve seen work between UK advertisers and Singapore influencers:
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Payments: GBP is king back home, but most Singapore influencers prefer SGD or USD. Platforms like PayPal and Wise are widely accepted for smooth currency conversions and low fees.
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Contracts & Legal: Singapore’s laws are strict on transparency and advertising standards, similar to the UK’s ASA guidelines. Always get clear disclosure terms and usage rights upfront.
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Collaboration Formats: Pins, Story Pins, and video content dominate. UK brands should be open to multi-format campaigns to maximise reach.
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Cultural Nuance: Singapore’s a melting pot—Malay, Chinese, Indian influences blend in. Tailor your messaging accordingly, something UK brands often overlook.
📊 Top 10 Pinterest Influencers in Singapore to Watch
Here’s the cream of the crop in no particular order, all with solid followings and engagement stats as of May 2025.
1. @SgChicHome
Niche: Interior design & home décor
Why: This influencer nails the minimalist yet warm Singaporean style. Perfect for UK furniture or homeware brands wanting that Asian-modern edge.
2. @TasteOfSg
Niche: Food & lifestyle
Why: Food blogging on Pinterest is huge, and this one’s got the local flavour with a global twist. Great for UK F&B brands looking to enter the Singapore market.
3. @TechTrendsSg
Niche: Gadgets & tech reviews
Why: Singapore’s tech-savvy crowd follows this influencer for the latest gear. UK tech startups can piggyback on their authority to build trust fast.
4. @SgTravelogue
Niche: Travel & local experiences
Why: For UK travel agencies or airlines promoting Southeast Asia, this influencer brings authentic local insights and stunning visuals.
5. @BeautyBuzzSg
Niche: Skincare & beauty
Why: Singaporeans love K-beauty and clean beauty. This influencer’s audience is mainly millennial women—a sweet spot for UK beauty brands.
6. @SgFashionDiary
Niche: Fashion & styling
Why: Street style and office wear inspiration straight from Singapore’s fashion hubs. UK clothing brands targeting Asian markets should tap in here.
7. @ParentingSg
Niche: Family & parenting tips
Why: Singaporean parents are active online, and this influencer shares relatable content with a practical bent. UK baby products or educational apps find great traction here.
8. @EcoSgLiving
Niche: Sustainability & eco-lifestyle
Why: Green living is trending in Singapore as it is in the UK. This influencer is the go-to for eco-conscious consumers.
9. @SgFitnessGoals
Niche: Health & fitness
Why: With Singapore’s rising wellness culture, this fitness influencer motivates followers with workouts and healthy eating tips. UK health brands should consider a collab.
10. @ArtSgCulture
Niche: Arts & culture
Why: For UK museums or cultural brands wanting a foothold in Asia, this influencer offers a bridge to Singapore’s creative scene.
❗ People Also Ask
What makes Pinterest influencers in Singapore unique compared to UK influencers?
Singapore Pinterest influencers blend multicultural aesthetics with tech-savvy content creation. Their audience tends to be bilingual and highly engaged with both local and international trends, unlike more niche or homogeneous UK audiences.
How do UK brands typically pay Singapore influencers on Pinterest?
Most UK brands use PayPal or Wise for international transfers in GBP, converted to SGD or USD. Some also leverage influencer marketing platforms like BaoLiba that handle payments and contracts to simplify the cross-border process.
Can UK advertisers target specific Singaporean demographics through Pinterest influencers?
Absolutely. Singapore’s diverse population means you can target by ethnicity, interests, and lifestyle. Influencers often have detailed audience insights, helping brands zero in on millennials, parents, eco-conscious consumers, or tech geeks.
📢 Final Thoughts
If you’re serious about cracking the Singapore market via Pinterest, partnering with these top 10 influencers is a no-brainer. The key is to blend UK professionalism—clear contracts, transparent payments—with local sensitivity and creative freedom. Remember, in 2025 May, personalised, culturally tuned content wins hands down.
BaoLiba will keep you updated on the latest influencer marketing trends in the United Kingdom and beyond. Stay tuned and don’t miss out on new opportunities to grow your brand globally.
