If you’re a UK-based advertiser or content creator eyeing the Italian market, tapping into Telegram’s influencer scene is a smart move. Telegram’s been quietly building momentum across Europe, and Italy’s no exception. With over 10 million active users in Italy alone, this platform is a goldmine for direct, authentic engagement—especially since it’s less cluttered than Instagram or TikTok.
As of May 2025, UK brands looking to break into Italy should seriously consider working with Telegram influencers to boost their presence. This article dives into the top 10 Telegram influencers in Italy you can’t miss, how to work with them, and what to expect in terms of payment and collaboration style.
📢 Why Telegram and Why Italy in 2025
Telegram is not your usual social app. It blends messaging with broadcast channels, groups, and bots, making it a versatile marketing tool. In Italy, Telegram has grown rapidly due to privacy concerns and the desire for niche communities, ranging from fashion buffs to crypto enthusiasts.
UK advertisers are used to influencer marketing on Instagram and YouTube, but Italy’s Telegram scene offers less competition and higher engagement rates. Plus, Italian users value authentic voices and community vibes, which Telegram channels deliver perfectly.
Payment-wise, most collaborations happen in GBP or EUR, with PayPal and bank transfers being the go-to methods. Make sure you clarify payment terms upfront to avoid any Cross-border hiccups.
💡 How to Work with Telegram Influencers in Italy
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Understand the platform: Telegram is not like Instagram. Influencers run channels or groups where they post content regularly. Your ads or sponsored posts need to fit naturally into their content style.
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Get local help: Italian influencers appreciate partners who understand their culture and language nuances. Collaborate with local agencies or freelancers who know the Telegram landscape inside out.
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Negotiate clear deliverables: Unlike flashy reels or stories, Telegram content is often text-heavy with images or short videos. Agree on post frequency, content type, and exclusivity.
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Legal stuff: Italy’s advertising laws require clear disclosure of sponsored content. Make sure your influencers add disclaimers to comply with local rules.
📊 The Top 10 Telegram Influencers in Italy
Here’s a rundown of the 10 Telegram influencers in Italy you should consider. They cover a range of niches, from tech and fashion to finance and lifestyle.
1. @ModaMilanese
Niche: Fashion & Lifestyle
Followers: 150k+
Why: Perfect for UK brands in fashion wanting to tap into Milan’s trendsetters.
2. @CryptoItaliaNews
Niche: Cryptocurrency & Blockchain
Followers: 120k+
Why: Italy’s crypto scene is booming, and this channel is a trusted source.
3. @CucinaConAmore
Niche: Food & Cooking
Followers: 100k+
Why: Italian food culture is massive; great for UK food and beverage brands.
4. @TechRoma
Niche: Technology & Gadgets
Followers: 80k+
Why: Tech enthusiasts who love the latest gadgets and apps.
5. @ViaggiandoInItalia
Niche: Travel & Tourism
Followers: 90k+
Why: Ideal for UK travel agencies promoting trips or experiences in Italy.
6. @SportItaliaLive
Niche: Sports & Fitness
Followers: 110k+
Why: Engaged sports fans, especially football followers.
7. @ArteModerna
Niche: Art & Culture
Followers: 70k+
Why: For brands wanting to align with Italy’s rich cultural scene.
8. @CinemaItaliana
Niche: Movies & Entertainment
Followers: 85k+
Why: Film buffs and entertainment lovers, great for media campaigns.
9. @SaluteNaturale
Niche: Health & Wellness
Followers: 75k+
Why: Growing interest in natural health and wellbeing.
10. @StartupItalia
Niche: Entrepreneurship & Startups
Followers: 65k+
Why: Connect with Italy’s vibrant startup ecosystem.
❓ People Also Ask
What makes Telegram influencers in Italy different from Instagram influencers?
Telegram influencers focus more on community and content depth rather than flashy visuals. Their followers trust them for insider info and detailed posts, which means higher engagement but a need for more thoughtful content.
How do UK advertisers pay Italian Telegram influencers?
Most payments are done via PayPal or SEPA bank transfers in GBP or EUR. Contracts usually include clear terms on deliverables and timelines to avoid confusion.
Are there legal requirements for influencer marketing in Italy?
Yes, Italian law mandates clear sponsorship disclosure in influencer posts. Influencers must label sponsored content as “advertisement” or “paid partnership” to stay compliant.
📢 Final Thoughts
If your brand is keen on expanding in Italy, leveraging the power of Telegram influencers is a savvy move in 2025. These 10 Telegram influencers cover a broad spectrum of niches with authentic, engaged audiences that can’t be easily reached elsewhere.
UK advertisers should approach collaborations with a local mindset, clear contracts, and respect for Italy’s cultural and legal landscape. Remember, Telegram is about building trust and community, so your campaigns should reflect that.
BaoLiba will continue to update you on the latest influencer marketing trends in the United Kingdom and beyond. Stay tuned and keep hustling!
