If you’re a UK-based brand or content creator looking to tap into Singapore’s vibrant Pinterest scene, you’ve landed in the right spot. As of May 2025, Pinterest remains a powerful visual discovery platform, and Singapore’s influencers are killing it with unique content that resonates across Asia and beyond. Whether you’re in fashion, home décor, tech gadgets, or lifestyle, partnering with the right pins can seriously boost your brand’s visibility and sales.
Today, I’m breaking down the top 10 Pinterest influencers in Singapore you should be eyeing for collaboration. This ain’t your usual fluff — expect practical tips from someone who’s been deep in the trenches of global influencer marketing. Plus, I’ll touch on how UK brands can navigate payments, contracts, and cultural nuances to make these collabs smooth as butter.
📢 Why Pinterest and Why Singapore
Pinterest might not be the first platform UK marketers think of when targeting Southeast Asia, but here’s the kicker — Singapore is a Pinterest hotspot in the region. The city-state’s savvy social media users love curated, aspirational content, especially around lifestyle, travel, and local trends.
For UK advertisers, collaborating with Singaporean influencers on Pinterest opens a direct line to a premium audience with high purchasing power and a penchant for discovery. And since the Singapore dollar (SGD) is stable, payments and budgeting are straightforward.
💡 How UK Brands Can Work With SG Pinterest Influencers
In the UK, influencer contracts often lean on clear deliverables, GDPR compliance, and straightforward payment terms, usually via bank transfer or PayPal in GBP. When dealing with Singaporean influencers, the process is similar but keep these in mind:
- Currency: Payments mostly happen in SGD or USD; consider currency conversion fees or use platforms like Wise to save on costs.
- Legal: Singapore’s laws on advertising and disclosures align closely with UK standards, so expect clear transparency around sponsored pins.
- Culture: Singaporean audiences appreciate subtlety and authenticity. Loud sales pitches don’t fly well here.
Now, onto the main course — the influencers.
📊 Top 10 Pinterest Influencers in Singapore You Should Collaborate With
1. @thepinspiredlife
Niche: Home décor and lifestyle
Followers: 450K+
Why: This influencer nails minimalist Singaporean interiors with a touch of coziness. Perfect for UK brands in furniture, décor, or smart home gadgets.
2. @sgfoodiepins
Niche: Food & recipes
Followers: 380K+
Why: If you’re a UK food brand or kitchenware seller, their curated pins on Asian fusion dishes resonate well with Singapore’s multicultural crowd.
3. @travelwithjoysg
Niche: Travel & adventure
Followers: 320K+
Why: Ideal for UK travel agencies or airlines targeting Singaporeans eager to explore Europe or the UK itself.
4. @fashionforwardsg
Niche: Fashion & style
Followers: 400K+
Why: This style guru blends East meets West fashion trends — a juicy match for UK apparel or beauty brands wanting local flair.
5. @sgtechfinds
Niche: Gadgets & tech
Followers: 290K+
Why: Tech-savvy and trusted, this influencer is your go-to for launching new gadgets or apps in Singapore.
6. @mommychronicles_sg
Niche: Parenting & family life
Followers: 350K+
Why: Perfect for UK baby products or family services, with authentic content that hits home for Singaporean parents.
7. @greenliving_sg
Niche: Sustainability & eco-living
Followers: 270K+
Why: Eco-conscious consumers are growing in Singapore, making this influencer a strong partner for green UK brands.
8. @sgwellnessjourney
Niche: Health & wellness
Followers: 310K+
Why: Wellness is booming in Singapore. Collaborate here if you offer supplements, fitness gear, or mental health apps.
9. @sgbeautysecrets
Niche: Skincare & beauty
Followers: 420K+
Why: Singaporean skincare is a serious game. UK beauty brands can tap into this influencer’s loyal following for new product launches.
10. @urbanexplorersg
Niche: City lifestyle & events
Followers: 330K+
Why: From pop-ups to concerts, this influencer covers Singapore’s urban buzz — great for UK event promoters or lifestyle brands.
❓ People Also Ask
How do UK brands pay Singaporean influencers on Pinterest?
Most collaborations use bank transfers or PayPal, often in SGD or USD. Using services like Wise can help reduce conversion fees and speed up payments. Contracts should clearly state payment terms and currency to avoid confusion.
What kind of content works best on Pinterest for Singapore audiences?
Pinterest users in Singapore lean towards high-quality, aspirational visuals related to lifestyle, travel, food, and fashion. Authenticity is key — content that blends local culture with global trends wins big.
Are there legal considerations when working with Singapore influencers?
Yes. Singapore requires clear disclosure of sponsored content similar to the UK’s ASA guidelines. Make sure your influencer partners use #ad or #sponsored tags to stay compliant.
📢 Marketing Trends in the UK for 2025 May and Beyond
As of May 2025, UK brands are increasingly looking beyond traditional social networks and exploring platforms like Pinterest for international growth. Southeast Asia, with Singapore at the helm, offers a lucrative and tech-savvy market. The trend is moving towards micro-influencers and niche communities, meaning collaborations with these Singapore Pinterest stars can deliver targeted, high-ROI campaigns.
💡 Pro Tips for UK Advertisers Entering Singapore’s Pinterest Market
- Localise your messaging: English is official, but sprinkle in local slang or cultural references to connect better.
- Leverage BaoLiba’s platform for smooth influencer discovery and management.
- Use Pinterest’s shopping features to enable seamless e-commerce integration.
- Track campaign performance with Pinterest Analytics and adapt quickly.
Final Thoughts
Partnering with the top 10 Pinterest influencers in Singapore is a no-brainer if you want to crack the Southeast Asian market from the UK. These creators bring authentic voices and hungry audiences ready to engage with your brand. Remember to mind your contracts, payments, and cultural nuances for smooth sailing.
BaoLiba will continue updating UK advertisers on the latest influencer marketing trends worldwide, so keep us on your radar for more insider tips and practical advice.
