If you’re a UK-based advertiser or content creator looking to crack the German market, Pinterest is a goldmine you can’t ignore. As of 2025 May, Pinterest’s user base in Germany is booming, and savvy brands are tapping into local influencers to make their campaigns pop. But who are the real movers and shakers on Pinterest in Germany? Here’s a no-BS rundown of the top 10 Pinterest influencers you should be collaborating with right now.
📢 Why Pinterest and Why Germany
Pinterest in Germany is carving out a unique niche compared to the UK. While UK marketers often lean on Instagram or TikTok, German users favour Pinterest for lifestyle inspiration, DIY, home decor, and sustainable living content — think “slow life” meets “eco-friendly hustle.” The platform’s visual discovery engine is perfect for brands wanting to embed themselves in the daily browsing habits of German consumers.
For UK advertisers, collaborating with German Pinterest influencers means you’re not just translating content; you’re localising ideas in a way that resonates culturally and linguistically. Payments are usually handled via SEPA transfers or PayPal, with rates negotiated in euros (€). Keep in mind German influencer contracts often require clear data privacy compliance under GDPR, so make sure your legal team is on board.
💡 How to Work with German Pinterest Influencers from the UK
The UK-Germany influencer relationship is evolving. Most German Pinterest creators appreciate straightforward, transparent proposals and fair compensation. Micro-influencers (10k-50k followers) are especially hungry for partnerships that offer both cash and creative freedom. Brands like Fjällräven Germany or Vaola have nailed it by aligning their messaging with influencer aesthetics.
Use BaoLiba’s platform to vet and engage influencers with verified follower counts and engagement rates. Pro tip: focus on creators who actively post content in German and engage with their audience through story pins or idea pins — these formats have higher engagement rates in Germany.
📊 The Top 10 Pinterest Influencers in Germany You Can’t Miss
Here’s the cream of the crop, the 10 Pinterest influencers who are killing it in Germany as of 2025 May. Collaborate with these creators to boost your brand’s visibility and conversions.
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Anna Müller (@anna_pins_de)
Niche: Home decor & sustainability
Anna’s boards mix Scandinavian minimalism with German eco-consciousness. Great for brands in furniture, lighting, or green living. -
Lukas Schmitt (@lukas_lifestyle)
Niche: Men’s fashion & street style
He’s got a distinct urban vibe that appeals to Gen Z and millennials. Ideal for fashion and grooming brands targeting young German men. -
Sophie Klein (@sophie_crafts)
Niche: DIY & crafts
Sophie’s tutorials and pins get massive saves. Perfect for craft supply brands or lifestyle companies wanting hands-on engagement. -
Miriam Brandt (@miriams_kitchen)
Niche: Food & vegan recipes
Miriam’s vegan recipes and food styling are top-notch. Collaborate if you’re in food delivery, plant-based products, or kitchenware. -
Jonas Becker (@jonas_tech_tips)
Niche: Tech gadgets & reviews
Jonas breaks down complex tech for everyday users. A go-to for electronics brands wanting authentic German tech enthusiasts. -
Laura Fischer (@laura_travelguide)
Niche: Travel & photography
Laura’s pins inspire wanderlust with a local twist. Ideal for tourism boards or travel gear brands targeting German-speaking travellers. -
Nina Hoffmann (@nina_fashionista)
Niche: Women’s fashion & beauty
Nina’s boards combine seasonal fashion trends with beauty hacks. Great for UK beauty brands entering Germany. -
Felix Wagner (@felix_gardening)
Niche: Urban gardening & sustainability
Felix taps into the growing urban gardening trend in Germany. Collab with him for eco-friendly products or garden tools. -
Jana Weber (@jana_wellness)
Niche: Wellness & mental health
Jana’s content is heartfelt and highly relatable, focusing on self-care routines. Wellness brands will find her audience highly engaged. -
Tim Neumann (@tim_motivation)
Niche: Personal development & productivity
Tim’s pins are packed with actionable advice. Ideal for UK coaching services or productivity apps aiming at German professionals.
❗ People Also Ask
How do I find Pinterest influencers in Germany?
Start with influencer marketing platforms like BaoLiba, filter by country and niche, then check engagement rates directly on their Pinterest profiles. Also, look for creators who actively use German language and have a localised content style.
What kind of collaborations work best on Pinterest?
Sponsored pins, idea pins, and Pinterest boards co-curated with influencers tend to drive the best results. Focus on content that’s evergreen and inspirational — Pinterest users love saving and revisiting content.
How should UK brands handle payments with German influencers?
Most prefer payments in euros via SEPA or PayPal. Contracts should be GDPR-compliant, and transparency on usage rights is key. Set clear KPIs and timelines upfront to avoid confusion.
📊 Data Insights from 2025 May
According to recent data, Pinterest’s monthly active users in Germany have grown by 18% year-on-year. Pins related to sustainable living, home improvement, and vegan recipes have the highest save rates, signalling strong content preferences. For UK advertisers, this means your campaigns should mirror these trends if you want to win hearts and wallets.
💡 Final Tips for UK Advertisers
- Localise your messaging fully — don’t just translate.
- Respect German data privacy laws and contract norms.
- Work with influencers who use native German to build trust.
- Leverage Pinterest’s unique formats like idea pins for max engagement.
- Use BaoLiba to streamline your search and manage cross-border payments securely.
BaoLiba will keep updating the latest influencer marketing trends in the United Kingdom and beyond. Stay tuned for fresh intel and killer collab opportunities to elevate your global campaigns.
