If you’re a UK-based brand or creator looking to tap into the Netherlands market via TikTok, you’re in the right spot. The Dutch TikTok scene is buzzing with creators who know how to blend local culture with viral content — making them perfect partners to boost your campaign. As of May 2025, the Netherlands remains a hotspot for TikTok engagement, with a young, savvy audience that’s eager for authentic connections.
In this piece, I’ll walk you through the top 10 TikTok influencers in the Netherlands you should be working with right now. We’ll cover who they are, the kind of content they create, and how you can best collaborate — all tailored for UK advertisers and creators who want to cash in on this vibrant market.
📢 Why Collaborate with Dutch TikTok Influencers from the UK
The Netherlands shares a lot culturally and linguistically with the UK, but there are key differences in social media behaviour and marketing expectations. Dutch TikTokers tend to favour authentic, down-to-earth content with a dash of humour — something that resonates well with UK audiences too.
Payment-wise, most Dutch influencers are comfortable with GBP payments via PayPal or direct bank transfers (SEPA is common). Just make sure your contracts respect EU data protection laws and the Netherlands’ advertising regulations to avoid any headaches.
Brands like Rituals and Tony’s Chocolonely have nailed influencer collaborations here, blending storytelling with product placement seamlessly. UK brands can learn a lot from these examples.
💡 Top 10 TikTok Influencers to Watch in the Netherlands
Here’s the no-fluff list of the most impactful Dutch TikTok creators you want on your radar:
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NikkieTutorials
Beauty queen and makeup guru with millions of followers. Perfect for UK beauty and skincare brands targeting Gen Z and millennials. -
EnzoKnol
One of the biggest Dutch vloggers who’s nailed the lifestyle and gaming niche. Ideal if you’re pushing tech or casual gaming products. -
StukTV
Comedy trio making viral challenges and stunts. Great for brands wanting fun, shareable content that appeals to a broad audience. -
Anna Nooshin
Fashion influencer and entrepreneur with a strong female following. A go-to for UK fashion and luxury brands eyeing the Dutch market. -
Dylan Haegens
Known for sketches and relatable humour, he’s a hit with young adults. Collaboration here means tapping into a loyal, engaged fanbase. -
Ima Gerhart
Lifestyle and DIY content creator, great for homeware and sustainable product brands. -
Frenna
Rapper and trendsetter who’s big on music-related content and youth culture. Excellent for brands in entertainment and lifestyle sectors. -
Kwebbelkop
Gaming specialist with a huge international reach, including the Netherlands. Think UK gaming gear brands or app developers. -
Monica Geuze
Lifestyle influencer with a focus on family and wellness. A solid pick for health and wellness brands targeting parents. -
Lize Korpershoek
Emerging TikTok star focusing on dance and fitness. Perfect for sportswear and fitness-related promotions.
📊 People Also Ask
What makes TikTok influencers in the Netherlands effective for UK brands?
Dutch influencers offer authentic local insight combined with broad appeal across Europe. Their content style is relatable, making it easier for UK brands to connect with audiences in both countries.
How do UK advertisers typically pay Dutch TikTok influencers?
Most UK brands use PayPal or SEPA bank transfers in GBP or EUR. Contracts must comply with EU GDPR and Dutch marketing laws to ensure smooth cooperation.
What types of content perform best on TikTok in the Netherlands?
Short, humorous videos, lifestyle vlogs, beauty tutorials, and music/dance clips dominate. Dutch audiences appreciate authenticity over polished ads.
❗ Practical Tips for Collaborating Across the Channel
- Language Matters: While most Dutch influencers speak English, incorporating some Dutch phrases or culture in your campaign boosts engagement.
- Legal Stuff: Make sure your influencer agreements comply with both UK and EU standards, especially regarding data privacy and transparent advertising.
- Payment Terms: Agree on clear payment methods and timelines. A lot of Dutch creators prefer upfront partial payments or milestone-based releases.
- Localise Your Message: Don’t just translate UK campaigns. Adapt the tone and visuals for Dutch sensibilities.
💡 Bonus: How UK Brands Can Leverage BaoLiba
BaoLiba’s platform is a goldmine for finding vetted TikTok influencers across the Netherlands and beyond. It simplifies contracts, payments, and campaign management — all compliant with cross-border regulations. If you want to avoid the usual headaches of international influencer marketing, BaoLiba’s your best mate.
Final Thoughts
As of May 2025, the Netherlands remains a vibrant market for TikTok, with creators who can help UK brands punch above their weight in Europe. By collaborating with the right influencers — like those on this top 10 list — you’re not just buying views but building genuine connections with an engaged audience.
BaoLiba will keep updating the latest UK influencer marketing trends and insights to help you stay ahead of the curve. Keep an eye on us for the freshest, no-nonsense advice straight from the trenches.
