If you’re a UK brand or content creator looking to tap into the Polish market, Snapchat is one platform you can’t afford to ignore—especially as influencer marketing keeps evolving in 2025. The platform’s unique blend of immediacy and authenticity makes it a goldmine for engagement, particularly with younger audiences. But who are the best Snapchat influencers in Poland to partner with? Let’s dive into the top 10 Snapchat influencers you should consider collaborating with if you want to crush it in Poland.
📢 Why Snapchat and Poland Matter for UK Marketers
Snapchat might seem overshadowed by giants like Instagram and TikTok, but it’s thriving in Poland, especially among Gen Z and Millennials. As of May 2025, Snapchat usage in Poland is growing steadily, with over 7 million active users, many of whom are hungry for fresh, localised content. For UK advertisers, this means a prime chance to engage Polish consumers with tailored campaigns featuring local influencers who speak their language and culture fluently.
UK brands such as ASOS and Gymshark have started experimenting with Snapchat campaigns targeting Eastern Europe, and Poland remains a hotspot thanks to high smartphone penetration and social media engagement. Payment methods familiar to Polish audiences include BLIK and local card providers, so any influencer collaboration should consider these for smooth transaction experiences.
💡 How to Work with Polish Snapchat Influencers from the UK
Working across borders means understanding the local nuances. Poland’s influencer scene is vibrant but less saturated than the UK’s, offering better rates and more authentic partnerships.
- Payment terms: Most Polish influencers prefer PayPal or direct bank transfers in PLN, but some are flexible with GBP or EUR payments via Wise or Revolut.
- Legal stuff: GDPR applies here as strictly as in the UK, so ensure data privacy compliance and clear contracts.
- Content style: Polish Snapchat influencers often use a casual, direct tone—think of it as a chat with your mates, not a polished ad. Authenticity is key.
📊 Top 10 Snapchat Influencers in Poland You Need to Know
Here’s the no-BS list of who’s killing it on Snapchat in Poland right now. These creators cover everything from lifestyle and fashion to gaming and comedy—perfect for various UK brands targeting Polish demographics.
1. @KasiaSnap
Kasia’s the queen of lifestyle and daily vlogs. She’s got a loyal following of 300k+ mostly aged 18-25. Great for fashion and beauty brands wanting real talk and engagement.
2. @MattGamerPL
Gaming is huge in Poland, and Matt’s energetic streams and Snapchat stories hit 250k gamers weekly. Ideal for tech brands or game launches.
3. @AnnaFitPoland
Fitness and wellness influencer with 200k+ followers. Her authentic workouts and nutrition tips resonate well, making her a top pick for health brands.
4. @ŁukaszHumor
If you want to add a bit of humour to your marketing, Łukasz’s comedic snaps reach 350k+ fans who love relatable everyday jokes.
5. @MagdaTravel
Travel and adventure snaps from Magda inspire 150k+ followers. Great for tourism boards or travel gear brands.
6. @StylishOla
Fashion-forward and trend-savvy, Ola’s Snapchat stories influence 280k style-conscious followers. Perfect for UK brands like Boohoo or Missguided expanding into Poland.
7. @TechMatePL
Tech reviews and gadget unboxings with a 220k+ audience. A solid pick for electronics or software companies.
8. @FoodieBartek
Food lover with a passion for Polish and international cuisine. His 180k followers hang on every snap for recipe ideas—ideal for F&B brands.
9. @NataliaDIY
DIY and craft influencer with a niche but engaged 130k followers. Great for creative brands or homeware companies.
10. @VlogKamil
Daily life vlogs and trending challenges, with 300k+ followers. His engaging personality is a great match for FMCG brands.
People Also Ask
What makes Snapchat influencers in Poland unique compared to other platforms?
Polish Snapchat influencers focus heavily on authentic storytelling and real-time engagement. Unlike Instagram’s polished posts, Snapchat offers a raw, unfiltered glimpse into their lives, which leads to higher trust and relatability.
How do UK brands pay Polish influencers for Snapchat campaigns?
Most Polish influencers accept PayPal or direct bank transfers in PLN. UK brands often use services like Wise or Revolut to convert GBP to PLN efficiently and minimise fees.
Can UK advertisers use Snapchat influencers to target specific Polish regions?
Absolutely. Many Polish influencers have followers concentrated in cities like Warsaw, Kraków, or Gdańsk. Working with these influencers lets you geo-target campaigns effectively.
❗ Common Pitfalls to Avoid When Collaborating with Polish Snapchat Influencers
- Ignoring local culture: Polish humour and trends differ from the UK—do your homework or risk missing the mark.
- Payment delays: Polish influencers expect timely payments; delays can kill future partnerships.
- Over-polishing content: Snapchat thrives on spontaneity. Too much scripting makes content feel fake.
Final Thoughts
In 2025, if you’re a UK advertiser or creator eyeing Poland, Snapchat is still a goldmine for authentic connections. Collaborating with the right Polish influencers can skyrocket your brand’s visibility and engagement in this growing market. Keep your approach local, payments smooth, and content real.
BaoLiba will continue updating the latest influencer marketing trends in the United Kingdom and beyond. Stay tuned and follow us for more insider tips and strategies.
