If you’re a UK-based advertiser or content creator looking to crack the Turkish market via Snapchat, you’re in the right place. Snapchat might not be the biggest social player in Turkey compared to Instagram or TikTok, but it’s got a dedicated, young user base that’s super engaged. As of May 2025, Snapchat remains a solid channel for brands aiming to hit Turkey’s Gen Z and millennial crowd with authentic, snappy content.
In this guide, I’ll walk you through the top 10 Snapchat influencers in Turkey you should be partnering with right now. We’ll also touch on how UK advertisers can navigate payments, legal nuances, and cultural specifics when working cross-border. Let’s cut the fluff and get to the real deal.
📢 Why Snapchat in Turkey Matters for UK Marketers
Turkey’s digital landscape is unique. With over 70 million internet users, a youthful population, and high mobile penetration, it’s a goldmine for brands wanting to expand beyond Europe and tap into emerging markets.
Snapchat’s ‘Stories’ and AR filters are big hits here, especially among 18-30-year-olds. For UK brands, this means you’re not just selling a product; you’re building street cred and relatability in a culturally rich but digital-savvy market.
Payments generally flow through PayPal, Stripe, or local gateways like iyzico. GBP to TRY exchange rates fluctuate, so budgeting with a buffer is smart. And always keep GDPR and Turkey’s own data protection laws top of mind to avoid nasty legal surprises.
💡 How to Work with Turkish Snapchat Influencers from the UK
- Contracts: Use bilingual contracts (English and Turkish). Local legal advice is a must.
- Payments: Pay in GBP or TRY, whichever suits your influencer, but confirm taxes and fees.
- Content: Respect cultural norms – avoid sensitive political or religious topics.
- Campaigns: Leverage Snapchat’s local ad tools and AR lenses – Turkish users love interactive content.
- Measurement: Track engagement, not just followers. Turkish Snapchat users value authenticity over follower count.
📊 Top 10 Snapchat Influencers You Should Collaborate With in Turkey
Here’s the cream of the crop, influencers who bring real reach and engagement on Snapchat in Turkey as of May 2025:
- Mert Aydın (@mertaydn) – Lifestyle and streetwear guru with 1.2M followers. Great for fashion and youth brands.
- Elif Yılmaz (@elifsnap) – Beauty and makeup expert, known for quick tips and product reviews.
- Kerem Şahin (@keremshn) – Tech and gaming influencer, perfect for electronics and app launches.
- Aylin Öztürk (@aylinstory) – Travel and food lover, popular among urban millennials.
- Baran Kaya (@barankaya_) – Fitness coach with a hardcore following in Istanbul and Ankara.
- Derya Gül (@deryasnaps) – Comedy creator whose relatable sketches rack up thousands of views.
- Seda Demir (@sedademir_) – Sustainable living advocate, ideal for eco-friendly brands.
- Ozan Kılıç (@ozanklic) – Music and festival enthusiast, great for nightlife and entertainment promos.
- Nisanur Çelik (@nisanursnaps) – Student life vlogger with a young and active audience.
- Furkan Yılmaz (@furkanylmz) – Car enthusiast and reviewer, top pick for automotive brands.
These 10 influencers cover a diverse range of niches, ensuring you can find a match for your brand’s vibe.
❓ People Also Ask
What makes Snapchat influencers in Turkey different from other platforms?
Turkish Snapchat influencers tend to be more casual and authentic compared to Instagram or TikTok stars. The platform’s quick, ephemeral nature demands genuine, on-the-fly content that resonates deeply with younger audiences.
How do UK brands pay Turkish Snapchat influencers?
Most UK brands use international payment platforms like PayPal or Stripe for ease. Some influencers prefer local payment gateways or bank transfers in TRY. Always clarify payment terms upfront to avoid confusion.
Can UK brands legally run influencer campaigns targeting Turkish audiences?
Yes, but you must comply with both UK and Turkish advertising laws, including transparency around sponsored content. GDPR applies if you handle EU citizens’ data, and Turkey’s KVKK law governs local data protection.
📢 Final Tips for UK Advertisers Entering Turkey via Snapchat
- Localise your content fully: Use Turkish language and cultural references.
- Focus on micro-influencers among the 10 listed for better engagement and cost-efficiency.
- Plan campaigns around local holidays and events like Ramadan or Istanbul Film Festival for higher relevance.
- Use BaoLiba to connect directly with these influencers and manage contracts securely.
As of May 2025, Snapchat in Turkey is a niche but powerful channel. If you want to stand out in this buzzing market, working with the right 10 Snapchat influencers is your golden ticket.
BaoLiba will continue to update the latest influencer marketing trends in the United Kingdom. Stay tuned and follow us for more insider tips.
