If you’re a UK-based brand or content creator looking to tap into the Polish market, Snapchat is a goldmine you can’t ignore. As of May 2025, Snapchat remains a crucial platform for younger audiences in Poland, offering a dynamic space for influencer marketing that cuts through the noise. Today, I’ll break down the top 10 Snapchat influencers in Poland you should be eyeballing for your next collab — with practical tips tailored for the UK market, payment quirks, and legal must-knows.
📢 Why Snapchat and Why Poland
Snapchat might not be the first platform that pops into your head when thinking about Poland — but think again. Unlike Instagram or TikTok, Snapchat’s ephemeral content and real-time engagement offer a fresh way to connect, especially with Gen Z and millennials. Poland’s Snapchat user base is growing steadily, and local influencers have built tight-knit communities that respond well to authentic, native content.
For UK advertisers, Poland represents a lucrative gateway into Central and Eastern Europe. The Polish zloty (PLN) is stable, and cross-border payments via platforms like Wise or Revolut make paying influencers straightforward without burning cash on fees.
💡 How UK Brands Should Approach Polish Snapchat Influencers
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Know Your Payment Game: Most Polish influencers expect payment in PLN or Euros, but as a UK brand, you can easily convert GBP using popular fintech services. Always clarify payment terms upfront — PayPal is common, but bank transfers (SEPA) are often preferred locally.
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Legal and Cultural Nuances: The UK’s advertising standards are strict, but Poland’s are catching up. Always ensure influencer partnerships comply with both UK ASA guidelines and Polish UOKiK regulations. Transparency is key — Polish audiences appreciate honesty about sponsored content.
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Collaboration Style: Polish Snapchatters favour casual, behind-the-scenes, and day-in-the-life content — think less polished, more real. This fits well with UK brands looking for authentic storytelling rather than hard-sell ads.
📊 Top 10 Snapchat Influencers in Poland to Watch in 2025
Here’s the lowdown on Poland’s hottest Snapchat creators who are killing it with engagement and reach. These folks cover niches from fashion and beauty to gaming and lifestyle — perfect for diverse UK campaigns.
1. @KasiaGlowka
A mega beauty and lifestyle influencer with over 1 million Snapchat followers. Kasia’s known for her real talk on skincare and fashion, making her ideal for UK beauty brands wanting to enter Poland.
2. @MateuszK
Gaming is huge in Poland, and Mateusz has built a loyal fanbase with his live streams and quick snaps of eSports events. Great for tech and gaming-related campaigns.
3. @AniaFit
Fitness and wellness content queen. Ania’s Snapchat stories often feature workout snippets and healthy recipes, perfect for UK health brands targeting active Polish consumers.
4. @LukaszTravels
Travel blogger showing off Poland’s hidden gems and European hotspots. UK travel agencies and local tourism boards can leverage his authentic style for localised promotions.
5. @OlaFashion
Fashion influencer with a knack for mixing high street Polish brands with international labels. UK retailers can tap into her audience for seasonal promos.
6. @PiotrTech
Tech reviewer and gadget guru. Piotr’s detailed yet fun Snapchat reviews help UK tech companies introduce products to Polish buyers.
7. @NataliaVlogs
Lifestyle vlogger sharing daily snippets of life in Warsaw. Her down-to-earth approach resonates with young urbanites, ideal for lifestyle and FMCG brands.
8. @BartekComedy
Comedy and meme king with a massive young following. Collaborate here for viral campaigns that need humour and shareability.
9. @MagdaMoments
Mommy blogger and family lifestyle influencer. UK baby products and family services can find their perfect match here.
10. @TomekSports
Sports fanatic covering football and basketball. Sportswear and energy drink brands from the UK could score big with Tomek’s audience.
🤔 People Also Ask
What makes Snapchat influencers in Poland unique compared to other platforms?
Polish Snapchat influencers thrive on spontaneity and real-time sharing, unlike the highly curated content on Instagram. This creates authentic engagement and a trust factor that brands can leverage.
How do UK brands usually pay Polish influencers?
Most common payment methods are PayPal, Revolut, or direct SEPA bank transfers. Agreeing on currency and payment schedule upfront helps avoid messy delays.
Is influencer marketing on Snapchat effective in Poland?
Absolutely. Snapchat’s user base in Poland is young and engaged, with many influencers boasting higher interaction rates than on other platforms, making it a cost-effective channel for targeted campaigns.
💡 Pro Tips for UK Advertisers Working with Polish Snapchat Influencers
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Always brief influencers in Polish or provide clear translations — language barriers can kill campaign efficiency.
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Use local agencies or platforms like BaoLiba to vet influencers and handle contracts.
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Track ROI with Snapchat’s native analytics, focusing on swipe-ups and story views, not just follower counts.
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Respect local holidays and cultural moments in your campaign calendar for better resonance.
❗ Legal Check Before You Launch
Given GDPR and cross-border data rules, ensure influencer content complies with data privacy laws both in the UK and Poland. Also, clear disclosures of paid partnerships are mandatory under Polish law, similar to UK ASA rules.
📊 Final Thoughts
As of May 2025, UK brands and creators should seriously consider Snapchat influencer marketing in Poland. The platform’s unique format and engaged audience, combined with the right influencers, can unlock new markets and revenue streams. The 10 Snapchat influencers listed here are your frontline players — pick your match, negotiate smartly, and execute with local flavour.
BaoLiba will keep updating you on UK and Poland influencer marketing trends. Stay tuned and keep hustling!
