If you’re a UK-based advertiser or creator looking to tap into the vibrant Singapore market, Pinterest is a goldmine waiting to be explored. As of May 2025, Pinterest’s influence in Singapore is booming, with local creators gaining serious traction and engagement. Collaborating with the right influencers can fast-track your brand’s visibility and conversions, especially in sectors like fashion, lifestyle, food, and travel.
Today, I’m breaking down the top 10 Pinterest influencers in Singapore you absolutely need on your radar. These folks aren’t just pretty pictures; they know how to turn pins into pounds and ring up ROI in SGD. Let’s dive into who’s killing it on Singapore’s Pinterest scene and how you can work with them from the UK.
📢 Why Pinterest and Why Singapore
Pinterest in Singapore is unique. Unlike Instagram or TikTok’s more playful vibe, Pinterest is the go-to for discovery and planning — think weddings, home decor, recipes, and style inspo. Singaporeans here love clean, curated boards that double as mood boards for real life. For UK brands, this means a strategic collaboration with local influencers can embed your products right into their daily inspiration.
Plus, Singapore’s high internet penetration and e-commerce boom make it a lucrative market. Local payment methods like PayNow and GrabPay ease transactions, giving UK advertisers smooth cross-border opportunities without the usual friction. The SG dollar (SGD) is stable and widely accepted, making budgeting straightforward for agencies based in the UK.
💡 The Top 10 Pinterest Influencers in Singapore You Should Know
Here’s a rundown of Singapore’s Pinterest elite, ranked by follower engagement, niche relevance, and collaboration readiness.
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@StyleSg – Fashion and street style guru mixing high-end labels with local finds. Known for authentic styling tips that resonate with both young and mature audiences.
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@HomeHavenSG – Home decor and interior design specialist. Their boards on minimalist and tropical styles are a hit among Singapore’s urban dwellers.
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@SizzleAndSpiceSG – Foodie and recipe curator with drool-worthy pins on Asian fusion and local hawker delights.
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@TravelBugSG – Travel influencer focusing on hidden gems around Asia-Pacific, perfect for UK brands in tourism.
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@EcoChicSG – Sustainability advocate and lifestyle influencer with a strong eco-friendly following.
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@MomentsByMia – Wedding and event planner sharing dreamy inspiration boards for brides-to-be.
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@TechTrendsSG – Tech and gadget enthusiast providing detailed reviews and tech lifestyle content.
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@FitnessFrenzySG – Health and wellness coach posting workout routines and nutrition tips geared to Singapore’s urban crowd.
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@BeautyBuzzSG – Makeup artist and skincare expert offering tutorials and product reviews tailored to Asian skin tones.
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@ArtVibesSG – Contemporary art and DIY crafts influencer, great for brands targeting creative millennials.
📊 How UK Advertisers Can Work With These Influencers
Outreach from the UK is easier than you think. Most Singaporean influencers are open to collaborations via DMs or professional emails. Given the time difference (SG is 7-8 hours ahead of the UK), scheduling chats requires a bit of planning but nothing unmanageable.
Payments are typically handled via PayPal, Wise, or direct bank transfers in SGD or GBP. Contract terms should clarify intellectual property rights, content ownership, and disclosure obligations — Singapore takes advertising standards seriously, aligning closely with UK ASA guidelines.
In 2025, personalised campaigns combining Pinterest boards with Instagram cross-promotion are trending. UK brands like ASOS and Gymshark have successfully activated Singapore influencers by co-creating Pinterest-exclusive content that drives traffic to local e-commerce sites.
❗ People Also Ask
Who are the best Pinterest influencers in Singapore for fashion brands?
@StyleSg and @BeautyBuzzSG top the charts here. They blend global trends with local tastes, making them perfect for fashion collaborations.
How do UK advertisers pay Singapore influencers?
The usual go-to methods are PayPal, Wise, or direct bank transfers. Agreements often specify currency and payment schedule upfront.
What type of content works best on Pinterest in Singapore?
Highly visual, aspirational content like mood boards, step-by-step tutorials, and localised lifestyle pins perform best. Authenticity is key.
📢 Final Tips for Success in Singapore’s Pinterest Scene
- Keep it local: Use Singaporean English and cultural references to resonate better.
- Transparency: Ensure all sponsored content complies with Singapore’s advertising regulations.
- Measure and optimise: Track pins’ engagement and referral traffic to tweak your campaigns in real-time.
As the digital marketing landscape evolves, BaoLiba will keep you posted on the latest United Kingdom influencer marketing trends. Stay tuned and follow us for more insider insights!
