If you’re a UK-based advertiser or content creator eyeing the vibrant Indian market, partnering with the right Facebook influencers can be your jackpot. India’s digital scene is booming, and as of 2025 May, Facebook remains a powerhouse platform with over 400 million active users there. Whether you’re pushing fashion, tech gadgets, or lifestyle brands, knowing the top players can save you time and cash—plus, ramp up your ROI fast.
Here’s the real deal: India’s Facebook influencer scene is diverse and packed with creators who know how to engage. We’re talking micro-influencers with tight-knit communities, mega stars with millions, and niche pros who can move the needle in a heartbeat.
So, let’s dive into the top 10 Facebook influencers you should collaborate with in India — no fluff, just straight-up names and why they matter from a UK marketing standpoint.
📢 Why Collaborate with Indian Facebook Influencers from the UK
UK brands have a solid edge tapping into India’s market through Facebook influencers. Here’s why:
- Massive reach: India’s Facebook audience dwarfs many countries. Your message can go viral with the right face.
- Cost-effective campaigns: Indian creators often offer competitive rates compared to Western influencers.
- Culturally tuned content: Local creators speak the language, literally and figuratively, connecting better with Indian consumers.
- Payment ease: Platforms like PayPal, Wise, and direct bank transfers in GBP to INR make transactions smooth.
- Legal clarity: India’s advertising standards align well with UK regulations, meaning your campaigns stay compliant on both ends.
Look at how UK brands like ASOS or Gymshark have successfully tapped Indian influencers for festive campaigns. The playbook is clear: local influencer + authentic content = engagement gold.
💡 Top 10 Facebook Influencers in India You Can’t Miss
1. Prajakta Koli (MostlySane)
Prajakta’s humour and relatable content have earned her millions on Facebook. She’s perfect for lifestyle, comedy, and millennial-focused brands. Her engagement rates beat many heavyweights.
2. Kusha Kapila
King of satire and edgy content. Kusha’s influence spans fashion, beauty, and social causes. If your brand wants to speak youth culture fluently, she’s your go-to.
3. Bhuvan Bam
Though bigger on YouTube, Bhuvan’s Facebook presence is no joke. His storytelling style hooks audiences, great for brands wanting narrative-driven campaigns.
4. Niharika NM
Her quirky sketches and viral takes on everyday life resonate especially among urban youth. Ideal for lifestyle and FMCG brands targeting Gen Z.
5. Mallika Dua
Mallika’s sharp wit and social commentary make her a favourite for brands with a bold voice in fashion and entertainment.
6. BeerBiceps (Ranveer Allahbadia)
Ranveer’s fitness and lifestyle content taps into India’s growing health-conscious crowd, useful for wellness and sports brands.
7. Sejal Kumar
A fashion and travel influencer who crafts aspirational content with authenticity. Great for UK brands in apparel and accessories.
8. Dolly Singh
Known for character-driven comedy, Dolly’s Facebook following is highly engaged, making her a smart pick for brands seeking humour with impact.
9. Anisha Dixit (Rickshawali)
Anisha’s comedic sketches on daily life and relationships hit the right note with young Indian audiences, ideal for FMCG and entertainment sectors.
10. Mumbiker Nikhil
Primarily a travel vlogger, his Facebook content attracts adventure lovers—perfect for outdoor gear and travel brands eyeing India.
📊 How to Approach Influencer Collaboration from the UK
Here’s the no-BS approach when working with Indian Facebook influencers:
- Localise content: Don’t just translate UK ads. Let influencers craft content that clicks with their audience culture.
- Use GBP payments: Platforms like TransferWise or PayPal help you avoid messy currency conversions and keep payments transparent.
- Set clear briefs: Indian influencers appreciate detailed briefs but also creative freedom; strike that balance.
- Track with tools: Use platforms like BaoLiba to monitor engagement and ROI in real time.
- Respect local regulations: India’s Advertising Standards Council requires transparency in sponsored posts—keep that front and centre.
❗ People Also Ask
What type of content performs best on Facebook in India?
Content that’s relatable, humorous, or taps into current trends works best. Short videos, memes, and storytelling posts get the most traction.
How can UK advertisers pay Indian influencers securely?
Using international payment gateways like PayPal, Wise, or direct bank transfers in GBP to INR works best. Always factor in currency conversion fees.
Are Indian Facebook influencers effective for UK brands?
Absolutely. With India’s huge Facebook user base and diverse demographics, the right influencer partnership can boost brand awareness and sales significantly.
💡 Final Tips for UK Advertisers
If you want to crack the Indian Facebook scene, it’s not just about follower count. Look at engagement, audience fit, and authenticity. Also, don’t ignore micro-influencers who often have the most loyal fans.
By May 2025, the trend in UK-India influencer marketing is leaning heavily on data-driven campaigns and long-term partnerships rather than one-off posts. BaoLiba’s platform can help you find these gems, negotiate deals, and measure success without fuss.
BaoLiba will continue updating the latest UK influencer marketing trends, so keep an eye here for your next killer campaign strategy.
Ready to dive in? The Indian Facebook influencer arena is waiting, and trust me, it’s a goldmine for those who know how to play it right.
