If you’re a brand or creator in the United Kingdom looking to tap into the Swedish market, Pinterest is a goldmine you can’t afford to overlook. Sweden’s Pinterest scene is buzzing with creatives who have nailed the local flavour, lifestyle trends, and aesthetic that resonates across the Nordics and beyond. As of May 2025, with the rise of visual search and shoppable pins, collaborating with top Pinterest influencers in Sweden can seriously boost your brand’s reach and engagement.
In this piece, I’ll break down the top 10 Pinterest influencers in Sweden you need to know right now, how UK advertisers can work with them, and what to keep in mind when dealing with cross-border influencer marketing — all with a no-fluff, street-smart approach.
📢 Why Pinterest and Why Sweden
Pinterest in the UK is a powerhouse for discovery, especially in niches like home decor, fashion, sustainable living, and food. Sweden’s Pinterest user base mirrors this but with a distinct Scandinavian twist — think minimalism, eco-consciousness, and hygge vibes. For UK brands wanting to go Nordic or simply reach a Scandinavian audience, Sweden’s top Pinterest creators are your shortcut.
Sweden’s population is digitally savvy, with high trust in influencer content and a preference for authentic, story-driven marketing. Plus, Pinterest’s shopping features make it easier for UK brands to sell directly, with payments settled in GBP or SEK through secure platforms like PayPal or Stripe.
💡 How UK Advertisers Can Collaborate with Swedish Pinterest Influencers
-
Localise Your Campaigns: Swedish consumers appreciate authenticity and local relevance. Work with influencers who understand Swedish culture and language nuances — some of the best even pin bilingually (Swedish/English).
-
Use GBP or SEK Payments: Most Swedish influencers prefer payments in SEK, but many accept GBP. Platforms like BaoLiba can handle multi-currency payments seamlessly, reducing hassle and fees.
-
Respect GDPR & Swedish Marketing Laws: Sweden follows EU GDPR strictly, so ensure influencer agreements cover data privacy and transparent disclosures.
-
Leverage Pinterest Trends: As of May 2025, Pinterest’s trend reports show Swedish users gravitate towards sustainable fashion, DIY home projects, and plant-based recipes — tailor your influencer content accordingly.
📊 Top 10 Pinterest Influencers You Should Collaborate With in Sweden
Here’s the real deal: the creme de la creme of Swedish Pinterest creators who consistently deliver high engagement and authentic content for both local and international brands.
1. @NordicNina
Nina is the queen of Scandinavian minimalism. Her boards on home decor and sustainable lifestyle get thousands of repins daily. Perfect for brands in eco-friendly homeware or slow fashion.
2. @StockholmStylista
Focused on Swedish street style and fashion trends, this influencer bridges the gap between high fashion and everyday wear. Great for UK fashion retailers looking to expand in Sweden.
3. @SwedeEats
If you’re in the food or beverage niche, SwedeEats is a must-collab. She pins authentic Swedish recipes with a modern twist and has a loyal foodie community.
4. @EcoEmma
Emma’s all about zero waste and green living. Collaborate here if your brand champions sustainability — she’s trusted by her followers and works well with eco-conscious UK brands.
5. @ScandiCrafts
DIY and handmade goods dominate this influencer’s boards. Perfect for craft supply brands or UK handmade marketplaces looking to enter Sweden.
6. @FitWithFia
Fitness and wellness are booming in Sweden, and Fia’s Pinterest presence reflects that. Great for wellness brands or fitness gear retailers.
7. @SwedishSpaces
Focused on interior design and architecture, this influencer’s boards are a treasure trove for brands in furniture and home improvement.
8. @HappyHygge
Capturing the essence of hygge and cosy living, this influencer’s followers love lifestyle and wellness products.
9. @TechieTove
For tech brands and gadgets, Tove’s Pinterest boards review the latest consumer tech trends with a Swedish lens.
10. @LittleLuxeLena
Luxury lifestyle and beauty influencer with a strong following among affluent Swedish consumers — ideal for premium UK beauty and fashion brands.
❗ People Also Ask
How do I find Swedish Pinterest influencers for my UK brand?
Start by searching Pinterest with Swedish keywords related to your niche, use influencer platforms like BaoLiba for curated lists, and check engagement metrics before reaching out.
What payment methods do Swedish influencers prefer?
Most Swedish influencers accept payments via PayPal, bank transfer (SEK), or platforms like Stripe. GBP payments are common but confirm directly to avoid surprises.
Are there any legal considerations when working with Swedish influencers?
Yes, ensure compliance with GDPR, transparency in sponsored content, and clear contracts stating deliverables and payment terms. Swedish marketing laws align closely with EU regulations.
📢 Final Thoughts
Collaborating with Pinterest influencers in Sweden is a smart move for UK brands aiming to expand Nordic reach and tap into a highly engaged, trend-conscious audience. As cross-border influencer marketing grows, localising your approach and respecting cultural nuances is key.
BaoLiba will keep updating the latest influencer marketing trends in the United Kingdom and beyond. Stay tuned and follow us to keep your campaigns sharp and effective.
