If you’re a UK-based advertiser or creator looking to tap into the UAE market, teaming up with the right YouTube influencers can be a game changer. The UAE scene is buzzing with creators who know how to engage local audiences, and with the rise of digital marketing, the tube platform remains king for video content. As of May 2025, the trend towards authentic, locally resonant influencer marketing in the UAE is sky-high, and here’s your no-nonsense guide to the top 10 YouTube influencers you should seriously consider collaborating with.
📢 Why UAE YouTube Influencers Matter for UK Marketers
The UAE is a melting pot of cultures with a young, tech-savvy population that spends heaps of time on YouTube. For UK businesses, it’s a prime spot to expand, especially in sectors like luxury retail, tourism, tech gadgets, and lifestyle.
Payments? Most UK brands use international banking or platforms like Payoneer and Wise to pay influencers in AED or USD, keeping things smooth and compliant. Plus, with the UAE’s relatively relaxed advertising laws compared to other Middle Eastern countries, you have more creative freedom—just don’t forget to respect local customs.
💡 Top 10 YouTube Influencers in UAE to Watch
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Mo Vlogs
A beast in the automotive and lifestyle niche, Mo Vlogs has a massive fanbase across the GCC. If you’re in luxury cars or lifestyle products, this guy’s your go-to. His authentic style resonates well beyond the UAE, making collaborations highly valuable for UK brands wanting regional exposure. -
The Q
Focused on DIY hacks and cool experiments, The Q’s content is universally appealing but has a solid UAE fanbase. Perfect for brands in tech, home improvement, or education. -
Khalid Al Ameri
This guy nails storytelling with a local twist. His vlogs on UAE culture, family life, and social issues are gold for lifestyle and travel brands wanting to connect deeply with Emirati and expat audiences alike. -
Noor Stars
Though based in Iraq, Noor Stars is wildly popular in the UAE as well. Her beauty and lifestyle content can help UK beauty brands crack the Middle Eastern market. -
Taim AlFalasi
A Dubai-based vlogger known for his comedic take on everyday life. Great for lifestyle and F&B brands aiming to insert a bit of humour and relatability into their campaigns. -
Ascia AKF
Fashion and beauty influencer Ascia is a powerhouse, blending modest fashion with modern trends. UK fashion brands can benefit hugely from partnerships here. -
FouseyTube
Though originally from the US, FouseyTube’s content resonates well in the UAE’s diverse audience. His mix of pranks and social commentary is good for brands targeting younger demographics. -
Rahat Hossain
A rising star in tech reviews and unboxings, Rahat is perfect if you’re a UK tech brand looking to make waves in the Gulf region. -
AboFlah
Known for gaming and comedic sketches, AboFlah’s huge subscriber base is mostly young males in the UAE, perfect for gaming and tech-related products. -
Huda Kattan
The queen of beauty and founder of Huda Beauty, her reach in the UAE and beyond is legendary. A collab here is a massive win for any UK beauty brand looking to scale internationally.
📊 How UK Advertisers Should Approach Collaborations in UAE
In 2025, UK advertisers are leaning heavily on data-driven influencer marketing. Use platforms like BaoLiba to find verified UAE influencers, check engagement rates, and understand audience demographics before you sign.
Payments usually happen via bank transfer in GBP or AED, but digital wallets are catching on. Contractual clarity is king—make sure content guidelines respect UAE’s cultural norms. Also, localising content (think Arabic subtitles or region-specific references) boosts authenticity and reach.
❓ People Also Ask
Which YouTube influencers have the biggest impact in the UAE?
Influencers like Mo Vlogs and Huda Kattan lead with massive, loyal audiences. Their content spans luxury lifestyle, beauty, and tech, making them top picks for brand collaborations.
How do UK brands pay UAE influencers?
Most UK brands use international bank transfers or platforms like Payoneer, Wise, or even crypto in some cases, to pay influencers securely and quickly in AED or GBP.
What kind of content performs best on UAE YouTube channels?
Lifestyle, tech reviews, beauty tutorials, and culturally relevant vlogs perform best. Content that respects local values while staying trendy wins the game.
📢 Final Thoughts
If you want to crack the UAE market via YouTube, it’s all about picking the right creators who know the local vibe. The 10 influencers above are proven players and can help you build authentic connections with UAE audiences.
BaoLiba will continue updating the latest United Kingdom influencer marketing trends to keep you ahead of the curve. Stay tuned and keep hustling!
