If you’re a UK-based influencer or marketer wondering how to crack the Sweden brand scene on LinkedIn in 2025, you’re in the right spot. Influencer marketing is evolving fast, and LinkedIn is no longer just a place for recruiters and suits—it’s becoming a prime battleground for brand collaborations, especially cross-border ones. Sweden brands are on the lookout for authentic partnerships, and the UK influencer market is ripe for tapping into those opportunities.
As of May 2025, the social media landscape in the UK keeps shifting, but LinkedIn’s influencer space has gained serious traction. This guide breaks down how you can find and lock in collaborations with Sweden brands via LinkedIn, while keeping your game tight on SEO, legal, and payment fronts.
📢 Marketing Trends in UK and Sweden for 2025
First up, understand the playing field. UK influencers are smashing it across Instagram, TikTok, and YouTube, but LinkedIn is carving its niche for B2B and high-value brand deals. Swedish brands, known for their sustainability and innovation, prefer working with influencers who can represent their values authentically on professional platforms like LinkedIn.
According to 2025 May data from Hootsuite and Statista, LinkedIn usage among UK professionals rose by 12% year-on-year, with a notable spike in influencer-created content. Sweden brands are increasingly embracing influencer marketing on LinkedIn to tap UK markets and beyond, favouring collaborations that blend storytelling with product education.
Key UK brands like Innocent Drinks and Gymshark have tested LinkedIn influencer campaigns to promote sustainability and fitness tech, respectively. On the Swedish side, giants like IKEA, H&M, and Klarna are scouting for influencers who can navigate both cultures and social media nuances.
💡 How UK Influencers Can Find Sweden Brand Collaborations on LinkedIn
1. Optimise Your LinkedIn Profile for Collaboration
Your LinkedIn profile is your storefront. Make sure your headline, summary, and experience sections shout “influencer marketing pro”. Use keywords like “social media collaboration”, “brand ambassador”, and “Sweden brands partnership” naturally. Showcase case studies or metrics from past collaborations—brands love numbers.
2. Use LinkedIn’s Advanced Search to Target Sweden Brands
LinkedIn’s search filters can narrow down companies in Sweden by industry, size, and location. Find brand decision-makers like marketing managers or influencer coordinators. Send personalised messages referencing their recent campaigns or values, highlighting how your content style aligns with theirs.
3. Engage with Sweden Brand Content
Don’t just stalk—engage. Comment insightfully on posts from Sweden brands or their execs. Share relevant content tagging these brands with your unique take. This builds visibility and warms up the relationship before pitching a collab.
4. Join UK-Sweden Business Groups on LinkedIn
Groups like “UK-Sweden Business Network” or “Scandinavian Marketing Professionals” are goldmines. Participate actively, share your expertise, and spot collaboration opportunities. Some groups even have job boards or influencer callouts.
5. Leverage UK Payment Systems and Contracts
When you seal the deal, getting paid smoothly is key. UK influencers typically invoice in GBP (£), but working with Swedish brands often means dealing with SEK payments or euros. Use platforms like TransferWise (now Wise) or Payoneer for low-fee currency exchange.
Contracts should reflect UK and EU influencer marketing laws—make sure you cover disclosure rules under ASA guidelines and GDPR compliance when handling personal data. Don’t forget to clarify content rights and timelines upfront.
📊 Case Study: How UK Influencer Emma Landers Partnered with IKEA Sweden
Emma Landers, a London-based sustainability advocate, landed a collaboration with IKEA Sweden in early 2025. She found IKEA’s UK marketing lead via LinkedIn, engaged with their posts, and pitched a campaign showcasing eco-friendly home setups with IKEA’s new range.
Emma’s approach was straightforward and sincere—she shared data on her audience demographics, emphasised shared values in sustainability, and proposed a clear content calendar. IKEA appreciated the professionalism and cultural fit, leading to a multi-month partnership paid in GBP via Wise.
Emma’s story highlights the importance of persistence, research, and genuine engagement in cross-border influencer collaborations.
❗ Legal and Cultural Considerations UK Influencers Must Know
- Disclosure: Always follow ASA rules—label sponsored content clearly on LinkedIn posts.
- GDPR: If you collect follower data or run giveaways, ensure compliance with data protection laws.
- Cultural Nuance: Sweden favours modesty and transparency. Over-the-top sales pitches won’t fly. Keep it real and value-driven.
- Tax: UK influencers earning from abroad must declare income and understand double taxation treaties between the UK and Sweden.
📢 People Also Ask
How do UK influencers approach Sweden brands on LinkedIn?
Start by researching the brand’s values and recent campaigns. Personalise connection requests and messages, engage with their content, and propose collaborations aligning with both sides’ goals.
What payment methods do Sweden brands prefer for UK influencers?
SEK bank transfers, PayPal, Wise, and Payoneer are common. Ensure you clarify payment currency and fees before signing contracts.
Are LinkedIn collaborations effective for influencer marketing with Sweden brands?
Yes, especially for B2B and sustainable lifestyle brands. LinkedIn allows professional storytelling that resonates with Sweden’s values and UK audiences.
Final Thoughts
2025 is shaping up to be a breakthrough year for UK influencers eyeing Sweden brand collabs on LinkedIn. With the right approach—solid profile, genuine engagement, clear contracts, and cultural savvy—you can open doors to exciting cross-border opportunities.
BaoLiba will keep tracking and updating the UK influencer marketing trends, especially on platforms like LinkedIn, so make sure to follow us for the freshest insights and tips. Let’s make those Sweden brand deals happen!
