If you’re a UK-based influencer wondering how to tap into United States brands on Pinterest in 2025, you’re in the right spot. With the influencer marketing scene evolving fast, especially on platforms like Pinterest, knowing how to bridge the gap between UK creators and US companies is pure gold.
In this article, I’m breaking down the no-BS, practical ways Pinterest influencers from the UK can score collabs with US brands. We’ll cover what’s hot in social media, how payments work across borders, and the legal bits you need to keep in mind. Plus, I’ll throw in some local examples to keep it real.
So, grab a cuppa and let’s get your influencer game ready for the US market in 2025.
📢 Marketing Trends in the UK and US for Pinterest Influencers
As of May 2025, influencer marketing on Pinterest is booming on both sides of the Atlantic, but with some nuanced differences.
Pinterest in the United States has evolved into a powerhouse for lifestyle, fashion, homeware, and DIY niches. Brands like Anthropologie and Wayfair lean heavily on Pinterest creators to showcase products through mood boards and creative pins. Meanwhile, UK influencers often focus on brands like Made.com and Jo Malone but are increasingly eyeing US collaborations to boost their profile and income.
From the UK perspective, Pinterest is a bit of a sleeper hit compared to Instagram or TikTok, but it’s growing fast thanks to its search-driven nature. That means US brands see Pinterest influencers as a treasure trove for authentic content that drives long-term engagement.
💡 How UK Pinterest Influencers Can Attract United States Brands
1. Nail Your Niche and Content Style
US brands want influencers who get their vibe. On Pinterest, that means curating boards that align with a brand’s aesthetic and audience. For example, a UK influencer specialising in sustainable home decor can attract US eco-friendly brands like Grove Collaborative.
Pro tip: Make sure your content is Pinterest-optimised—high-res images, vertical pins, and keyword-rich descriptions. Pinterest’s algorithm loves content that matches search intent, so think SEO even in your pin titles.
2. Use the Right Platforms to Connect
Outreach is king. US brands often use influencer marketing platforms like AspireIQ, Upfluence, or even BaoLiba to find collaborators. BaoLiba, for example, is a great global platform connecting influencers worldwide with brands, including many from the US.
For UK influencers, registering on these platforms increases visibility and gives you access to paid opportunities that might not be publicly advertised.
3. Showcase Your Stats and Proof of Influence
US brands want hard proof. Pinterest analytics are your best friend here. Track your monthly viewers, engagement rates, and click-throughs. If you’re working with UK brands like Jo Malone, flaunt those collabs as case studies.
Include your stats in your media kit and keep it up-to-date. Remember, US brands love numbers but also value authenticity and storytelling.
📊 Payment and Legal Considerations for UK Influencers Working with US Brands
If you bag a deal with a US brand, handling payments and contracts properly is essential.
Payment Methods
Most US brands pay via PayPal, Wise, or direct bank transfers (SWIFT). Wise is a popular choice for UK influencers because it offers low fees and real exchange rates, converting USD to GBP (£) efficiently.
Tax and Legal Stuff
You need to declare your income from US brands under HMRC rules. Usually, you won’t pay US tax unless you have a business entity there, but getting a US Tax Identification Number (TIN) might be recommended if you’re doing serious volume.
Also, keep an eye on the FTC guidelines for influencer marketing disclosure. Even for US brand collabs, UK influencers should clearly tag sponsored content with #ad or #sponsored to stay legit.
❗ Common Pitfalls to Avoid When Collaborating with US Brands
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Ignoring time zones: US brands often operate on Eastern or Pacific Time. Be clear about deadlines and communication windows to avoid last-minute scrambles.
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Overpromising: Don’t bite off more than you can chew just to impress. US brands value consistency and reliability.
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Lack of contract: Always get a signed agreement detailing deliverables, payment terms, and usage rights.
### People Also Ask
How can UK influencers find US brand collaborations on Pinterest?
Start by optimising your Pinterest profile with niche-specific content, join influencer marketing platforms like BaoLiba, and pitch directly to US brands with a strong media kit showcasing your analytics and previous collabs.
What payment methods do US brands use for UK influencers?
Common payment methods include PayPal, Wise, and direct bank transfers via SWIFT. Wise is often preferred for its low fees and favourable exchange rates.
What legal considerations should UK influencers be aware of when working with US brands?
UK influencers need to comply with HMRC tax rules for foreign income, get a clear contract, and follow FTC guidelines for disclosure even when promoting US brands.
Final Thoughts
In 2025, Pinterest influencer marketing is a golden ticket for UK creators looking to tap into the vast US brand market. It’s all about playing smart—knowing the platform, building authentic content, and navigating cross-border payments and legalities with savvy.
BaoLiba will continue updating you on the latest UK influencer marketing trends, so stick around to keep that edge sharp. Let’s make those US brand collabs happen.
