If you’re an Instagram influencer in the UK looking to snag some juicy collaborations with Switzerland brands in 2025, you’re in the right place. The game has changed a lot recently, and knowing how to navigate influencer marketing across borders is a proper must-have skill now. With social media trends shifting and brands getting choosier about who they work with, this guide breaks down the no-BS, practical steps to secure collaborations with Swiss companies — all while keeping your content fresh and your wallet happy in British pounds.
Let’s get straight into how you can leverage your Instagram presence, understand the Swiss brand market, and seal the deal like a pro.
📢 Marketing Trends in the UK and Switzerland as of May 2025
As of May 2025, UK influencers have seen a spike in brand partnerships that aren’t just local but global, especially with premium markets like Switzerland. Swiss brands, known for their luxury watches, skincare, and outdoor gear, are increasingly tapping into UK social media talent to reach international audiences. Instagram remains the top platform for these collaborations due to its visual appeal and engagement rates.
UK influencers benefit from a mature social media ecosystem, with platforms like Instagram, TikTok, and YouTube all playing a role. Payments are mostly settled in GBP (£), often via PayPal, bank transfers, or newer fintech solutions like Wise, which handle currency conversion smoothly — a big help when working with Swiss francs (CHF).
💡 How UK Influencers Should Approach Switzerland Brands for Collaboration
Understand the Brand DNA
Swiss brands pride themselves on quality, precision, and sustainability. Think Rolex, Victorinox, La Prairie, or Mammut. They want influencers who align with these values, so don’t just pitch because you have a big follower count. Show them you get their ethos and can communicate it authentically to your audience.
Tailor Your Content and Proposal
Swiss companies love clean, polished visuals but with a touch of storytelling that reflects their heritage. Whether it’s a sleek reel showcasing a Victorinox multitool on a UK hiking trip or a skincare tutorial featuring La Prairie products, keep it real but premium.
Make sure your pitch includes:
- Your audience demographics with a UK and European reach
- Engagement stats (likes, comments, saves) rather than just follower numbers
- Examples of previous collaborations, ideally with international brands
- Clear deliverables and timelines
Use Local UK Tools to Your Advantage
Platforms like BaoLiba are goldmines for discovering Swiss brand campaigns looking for UK influencers. These platforms streamline collaboration management and payments, making cross-border deals less of a headache.
Also, tap into UK influencer marketing agencies like The Goat Agency or Obviously, who often have Swiss clients or partnerships. They can be your bridge to these brands.
📊 Payment and Legal Considerations for UK Influencers Working with Swiss Brands
When dealing with international contracts, always:
- Confirm payment currency (most often GBP or CHF) and method upfront
- Use clear contracts specifying content rights, usage, and exclusivity
- Be aware of VAT implications for cross-border services—usually, Swiss brands don’t charge UK VAT, but you should consult an accountant
- Protect your data and content to align with GDPR, as both the UK and Switzerland have strict privacy rules
🛠️ Real UK Examples of Successful Swiss Brand Collaborations
Take UK lifestyle influencer Sophie Hannah, who partnered with Swiss luxury watchmaker TAG Heuer in early 2025. She crafted a series of Instagram Stories and Reels tying the brand’s precision to her own daily routine, which hit high engagement and led to repeat campaigns.
Another example is outdoor blogger Jack Evans, who teamed up with Mammut to showcase Swiss gear’s durability through UK hiking trails. His authentic storytelling and localised content hit the mark with both UK and Swiss audiences.
People Also Ask
How can UK influencers find Swiss brand collaborations on Instagram?
Start by following Swiss brands and their UK distributors on Instagram. Use influencer marketing platforms like BaoLiba to find open campaigns. Networking with UK agencies that work with Swiss clients also helps.
What payment methods do Swiss brands prefer for UK influencers?
Most Swiss brands pay via bank transfer or PayPal, sometimes using fintech services like Wise for easier currency exchange between CHF and GBP.
Are there legal risks for UK influencers working with Swiss brands?
The main risks involve contract clarity (usage rights, exclusivity) and tax/VAT compliance. Always use a written agreement and consult a tax professional for cross-border earnings.
Final Thoughts
Landing collaborations with Switzerland brands on Instagram as a UK influencer in 2025 isn’t rocket science, but it takes strategy, polish, and a dash of hustle. Know your brand partners, tailor your content, and use local tools like BaoLiba and influencer agencies to get ahead.
BaoLiba will keep updating you on the latest UK influencer marketing trends, so make sure to stay tuned and keep your finger on the pulse. Here’s to winning those Swiss deals and growing your Instagram game globally!
