If you’re a TikTok creator based in the United Kingdom looking to tap into the booming Indian market for brand collaborations, you’re in the right place. In 2025, influencer marketing is more global than ever, and India brands are hunting for fresh, international faces to push their products. But how exactly do UK-based creators crack this code? Let’s get down to the nitty-gritty of finding and nailing those India brand collabs on TikTok, with a no-fluff, boots-on-the-ground guide.
📢 Marketing Trends as of May 2025
As of May 2025, the UK influencer scene is buzzing with cross-border partnerships, especially with markets like India. India’s social media landscape is exploding, with TikTok-style short videos dominating consumer attention. India brands are shifting from local-only campaigns to targeting global audiences, and UK creators are prime targets due to their English-speaking reach and diverse content styles.
For UK influencers, this means you’re not just competing locally but on a global stage. Brands like Nykaa, BoAt, and Mamaearth are actively scouting international creators to diversify their campaigns. They want authentic voices who can connect with diasporas and aspirational Indian consumers who follow Western trends.
💡 Practical Ways UK TikTok Influencers Can Find India Brand Collaborations
1. Use Global Influencer Platforms with India Brand Listings
Platforms like BaoLiba have become essential matchmaking hubs. They list India brands looking for influencer marketing collaborations and allow you to filter by region, brand type, and campaign goals. Signing up on such platforms is the quickest way to spot India brand deals without endless searching.
2. Build a Niche That Appeals to Indian Audiences
India’s TikTok users love content around beauty, tech gadgets, fitness, and fashion. UK creators focusing on these verticals have an edge. For example, London-based beauty influencer Sophie Grace recently landed a collab with an Indian skincare brand after tailoring her content to highlight Indian beauty rituals and products.
3. Engage with Indian Brands on Social Media
Follow India brands on LinkedIn, Instagram, and Twitter. Engage with their content, participate in live sessions, and comment meaningfully. Many brands notice and approach active, engaged creators. This organic approach works well in the UK, where professional networking often leads to paid gigs.
4. Understand Payment and Legal Terms Upfront
India brands typically prefer payments via PayPal, Wise, or direct bank transfers in GBP or INR. Be clear about your rates in British Pounds Sterling (£), and confirm payment timelines before signing contracts. Also, ensure contracts comply with UK tax regulations and GDPR, especially when sharing personal data across borders.
📊 Case Study: UK Influencer Collaborates with India Brand
Take Jamie Brown, a Manchester-based tech reviewer on TikTok. Jamie secured a collaboration with boAt, a popular Indian audio brand, through BaoLiba. The deal involved a series of unboxing and review videos targeting UK and Indian consumers. The campaign paid in GBP via PayPal and included clear deliverables and timelines, making the process smooth.
Jamie’s success came from:
- Researching boAt’s product lines and Indian market trends.
- Creating content that appealed to both UK and Indian audiences.
- Using BaoLiba’s platform to negotiate terms professionally.
This is a neat example of influencer marketing crossing borders with ease when done right.
❗ Legal and Cultural Considerations for UK Creators
India has strict advertising guidelines, especially around health and beauty claims. Ensure your content complies with both Indian Advertising Standards Council and UK ASA (Advertising Standards Authority) rules.
Culturally, India values respectful representation. Avoid stereotypes or insensitive humour. Authenticity is king, so do your homework on the brand’s ethos and audience.
🧐 People Also Ask
How can UK TikTok influencers connect with India brands for collaborations?
Start by registering on influencer marketing platforms like BaoLiba, engage with Indian brands on social media, and tailor your content to fit their audience. Networking and professional outreach work wonders.
What payment methods do India brands use for UK influencers?
Most India brands prefer PayPal, Wise, or direct bank transfers in GBP or INR. Always clarify payment terms and currency before signing contracts to avoid surprises.
What kind of content do India brands want from UK TikTok creators?
Beauty, tech, fashion, and lifestyle content resonate best. Brands look for authentic storytelling that bridges UK and Indian cultures, appealing to diasporas and aspirational consumers.
Final Thoughts
2025 is shaping up to be a golden year for UK TikTok influencers looking to collaborate with India brands. With the right platforms, a clear understanding of cultural nuances, and a professional approach to influencer marketing, you can open doors to lucrative cross-border deals.
BaoLiba will keep updating the latest UK influencer marketing trends, so stay tuned and follow us to keep your finger on the pulse. Let’s make those India brand collaborations happen!
