If you’re a UK-based influencer wondering how to crack the code and score collaborations with United States brands on Twitter in 2025, you’re in the right place. The social media game keeps evolving, and Twitter remains a powerhouse platform for influencer marketing, especially when it comes to transatlantic partnerships.
As of May 2025, the influencer marketing landscape is buzzing with fresh opportunities, but also fresh challenges. UK influencers and brands are no longer limited by borders thanks to social media’s global reach, yet localisation, payment methods, and legal nuances still matter. Let’s break down how you can make it happen.
📢 Marketing Trends in the UK Influencer Scene as of May 2025
UK influencers have always thrived on platforms like Instagram, TikTok, and YouTube. But Twitter, with its fast-paced, conversation-driven format, has become a hotbed for authentic engagement, especially in niches like tech, gaming, politics, and lifestyle.
According to recent data from May 2025, more than 60% of UK social media professionals report increased interest from US brands seeking influencers to tap into the UK market—and vice versa. Twitter’s real-time nature offers a unique edge: brands want influencers who can spark conversations, trend hashtags, and create viral moments.
UK influencers like Zoe Sugg (Zoella) and Jack Harries have already dipped toes into US brand collabs on Twitter, showing it’s a viable bridge. Meanwhile, UK-based influencer agencies such as The Social Club and Takumi are facilitating cross-border campaigns, ensuring smooth collaborations and payments in British pounds (GBP).
💡 How UK Influencers Find United States Brand Collaborations on Twitter
1. Build a Twitter Presence That Speaks US Culture
You don’t need to lose your British charm, but understanding US cultural references and trending topics on Twitter is crucial. Engage with US-based hashtags, participate in Twitter Spaces hosted by American brands, and retweet relevant US content. This shows brands you’re tuned into their market.
2. Use Influencer Marketing Platforms with Global Reach
Platforms like BaoLiba (yes, ours!) specialise in connecting UK influencers with brands across 100+ countries, including the US. These platforms handle campaign briefs, contracts, and payments, making it hassle-free to work with US brands without dealing with complex international banking or taxation alone.
3. Pitch with Data-Backed Proposals
US brands love numbers. When reaching out or applying via platforms, highlight your Twitter engagement rates (likes, retweets, replies), audience demographics, and past campaign successes. Tools like Twitter Analytics or third-party solutions such as Hootsuite can help you gather this data.
4. Understand Payment and Tax Implications
Most US brands prefer paying via PayPal, Wise, or direct bank transfers. Ensure your accounts are set up to receive USD and convert to GBP efficiently. Also, be aware of tax treaties between the UK and US to avoid double taxation—consult a tax advisor if needed.
📊 Examples of Successful UK-US Twitter Collaborations
A solid example is UK tech influencer Marques Brownlee collaborating with US smartphone brands for exclusive Twitter launches, amplifying buzz with live tweets and Q&A sessions. Another is UK fitness influencer Joe Wicks teaming up with US health food brands, using Twitter polls and threads to engage followers.
Locally, services like Takumi have brokered deals between UK lifestyle Twitter creators and US fashion brands, ensuring content is tailored for both markets without losing authenticity.
❗ Legal and Cultural Nuances to Keep in Mind
UK influencers must comply with the Advertising Standards Authority (ASA) guidelines when working with US brands, especially regarding disclosure of paid partnerships. Twitter itself has strict policies on sponsored content, so always tag posts with #ad or #sponsored.
Culturally, remember that US audiences may expect a more direct, energetic tone, whereas UK audiences prefer subtle humour and understatement. Balancing these can set you apart.
### People Also Ask
How can UK influencers start working with US brands on Twitter?
Start by growing your Twitter audience with US followers, engage in relevant conversations, and join influencer marketing platforms that connect you directly with US brands. Always prepare clear, data-driven pitches.
What payment methods do US brands use for UK influencers?
Most US brands pay via PayPal, Wise, or bank transfers in USD. Setting up accounts that handle currency conversion efficiently helps avoid fees.
What legal rules should UK influencers follow when collaborating with US brands?
UK influencers must disclose sponsored content per ASA rules and adhere to Twitter’s advertising policies. Also, be mindful of data protection laws like GDPR when handling US campaigns.
Final Thoughts
Landing collaborations with United States brands on Twitter in 2025 is totally doable for UK influencers who play it smart. Nail your Twitter presence, leverage global influencer platforms like BaoLiba, and keep your finger on the pulse of both markets’ trends and legalities.
BaoLiba will keep updating the latest UK influencer marketing trends, so keep an eye on us to stay ahead of the curve. Let’s get those transatlantic deals rolling!
