If you’re a UK-based Twitter influencer wondering how to snag collaboration deals with Singapore brands in 2025, you’re in the right spot. The game has changed a bit since last year, but the core hustle remains: find the right brands, speak their language, and close deals that pay in pounds, not just likes.
Let’s cut the fluff and dive into how influencer marketing on Twitter can hook you up with Singapore brands — with a solid UK flavour and practical tips you can run with today.
📢 Marketing Trends as of May 2025 in the UK
As of May 2025, the UK social media landscape is buzzing with creators who leverage Twitter alongside Instagram and TikTok to build niche, engaged communities. Brands — especially those from Singapore — are increasingly keen to tap into these UK audiences for expansion and brand awareness.
Singapore brands are no longer just Asia-centric players; many are eyeing the UK market for tech, lifestyle, and even F&B sectors. This opens doors for Twitter influencers in the UK who can offer authentic voices and local insight.
The key is to understand the UK’s influencer marketing ecosystem: brands want measurable ROI, compliance with UK advertising standards, and smooth payment processes in GBP via trusted channels like bank transfers or PayPal.
💡 How Twitter Influencers Can Find Singapore Brand Collaborations
1. Target the Right Singapore Brands
Start with brands that already show interest in international collaborations. For example, tech companies like Razer or lifestyle brands such as Charles & Keith often look for global influencers to push their UK launches.
Check out Singapore’s government-backed initiatives like Enterprise Singapore, which promote local brands overseas. They often list companies looking for digital marketing partners.
2. Use Twitter’s Tools to Your Advantage
Twitter’s advanced search and lists can help you spot Singapore brand accounts and marketing managers. Engage meaningfully by commenting on posts and retweeting with added insights. Authentic engagement often leads to DM opportunities.
Also, Twitter Spaces is becoming a hotspot for live brand-influencer chats — jump in to network.
3. Leverage UK-Based Influencer Platforms
Platforms like BaoLiba are goldmines for finding cross-border brand deals. BaoLiba supports global influencer marketing and helps UK creators connect with brands from Singapore and beyond, managing contracts, payments, and compliance seamlessly.
4. Showcase Your UK Audience Value
Singapore brands want to know who you’re talking to. Use Twitter Analytics to pull data on your UK followers, engagement rates, and audience demographics. Create a simple media kit highlighting how your followers match the brand’s target market.
5. Nail the Pitch with UK-Flavoured Messaging
When reaching out, ditch generic emails. Speak the brand’s language but with a UK twist. Highlight your knowledge of the UK market, local trends, and how you can make their Singapore brand relatable to British consumers.
📊 UK Payment and Legal Landscape for Influencer Deals
UK influencers typically get paid in GBP (£), which means you’ll want payment methods that avoid extra foreign exchange fees. PayPal, bank transfers via Faster Payments, or platforms like Wise are popular choices.
Legally, the UK’s Advertising Standards Authority (ASA) requires clear disclosure of sponsored content. On Twitter, that means using #ad or #sponsored clearly and early in your posts.
Contracts should clarify deliverables, usage rights, timelines, and payment terms. If you’re dealing with Singapore brands legally based overseas, consider consulting a UK solicitor specialised in international contracts.
📢 People Also Ask
How can UK Twitter influencers find collaboration opportunities with Singapore brands?
Start by researching Singapore brands expanding to the UK, engage with them on Twitter, use platforms like BaoLiba for matchmaking, and prepare a UK-focused media kit to pitch effectively.
What payment methods do UK influencers prefer when working with international brands?
UK influencers usually prefer GBP payments via PayPal, Faster Payments bank transfers, or Wise to avoid high currency conversion fees and ensure smooth transactions.
What legal requirements must UK influencers follow when working with Singapore brands?
UK influencers must comply with ASA rules on sponsored content disclosure and ensure contracts cover all essentials. For international deals, consulting a legal expert on cross-border contracts is recommended.
💡 Real-World Example: UK Influencer x Singapore Brand
Take Sarah, a London-based tech influencer with a solid Twitter following of 30k UK tech enthusiasts. She landed a collab with Singapore’s Razer to promote their latest gaming gear launch in the UK.
Sarah used Twitter Spaces to host live Q&As about the product, shared exclusive discount codes, and provided detailed feedback on her audience’s reception. Razer paid her in GBP through Wise, and both parties signed a simple but clear contract compliant with UK laws.
This case shows how UK influencers can add real value to Singapore brands looking to break into the British market.
❗ Risks and How to Avoid Them
Beware of brands offering to pay only in SGD or through sketchy platforms. Always clarify payment terms upfront and confirm the brand’s legitimacy.
Avoid grey-area content by disclosing partnerships transparently. The ASA is strict on non-disclosure, which can lead to fines or account suspensions.
Beware of “pay-per-click” or “pay-per-follower” schemes that sound too good to be true — they often don’t pay fairly or on time.
Final Thoughts
Finding Singapore brand collaborations on Twitter in 2025 as a UK influencer is all about smart targeting, authentic engagement, and understanding both markets’ nuances. Use the tools available, keep payments and contracts clear, and always play by the UK’s rules.
BaoLiba will continue updating the UK influencer marketing scene with fresh insights and tips. Stay tuned and keep hustling!
