If you’re a UK-based influencer or marketer looking to crack the Sweden brand scene on Pinterest in 2025, you’ve landed in the right place. Influencer marketing is evolving fast, and Pinterest is turning into a hotbed for discovery and engagement. But how do you actually find Swedish brands that want to team up? What’s the playbook for collaboration in a market that’s a bit different from the usual suspects like Instagram or TikTok? Let’s dive deep and get practical.
As of May 2025, the UK’s social media landscape is buzzing with opportunities for influencer-brand partnerships, especially with cross-border collaborations. The Swedish market is known for its sleek design, sustainability ethos, and innovation — qualities that resonate well on Pinterest’s visual-first platform. If you’re serious about expanding your influencer marketing game and locking down Sweden brands, this is your no-nonsense guide.
📢 Marketing Trends in 2025 UK and Sweden Influencer Scene
Pinterest has quietly become a powerhouse in the UK for lifestyle, fashion, and home décor niches — all areas where Swedish brands shine. According to recent data from May 2025, Pinterest UK users have grown by 15% year-on-year, with a spike in searches related to Scandinavian design and eco-friendly products.
The UK influencer marketing space is getting savvier about cross-border collabs. Swedish brands like Fjällräven (outdoor gear), Acne Studios (fashion), and Orrefors Kosta Boda (glassware) are actively seeking influencers who can authentically showcase their products in the UK market. Influencer marketing is no longer just about follower count; brands want genuine engagement and content that fits their values — which is perfect for Pinterest’s evergreen content style.
💡 How UK Influencers Can Find Sweden Brands on Pinterest
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Dig Into Pinterest Boards and Hashtags
Start by searching for boards related to Swedish lifestyle, design, or brands. Use hashtags like #SwedishDesign, #FjällrävenStyle, or #ScandiHome. Engage with pins and creators already posting about these topics. This puts you on the radar of brands and PR agencies scouting for talent. -
Leverage Local Swedish Marketplaces and PR Agencies
Platforms like Nordic Made and Swedish Chamber of Commerce UK often list brand collaborations or influencer programmes. Reach out to PR firms specialising in Sweden-UK trade, such as Golin or Prime PR, who handle influencer partnerships for Swedish clients. -
Use BaoLiba for Targeted Influencer Campaigns
BaoLiba’s platform connects global influencers with brands looking for authentic collaborations. It’s a goldmine to find Sweden brands actively hunting UK creators for Pinterest campaigns. The platform supports GBP payments directly to creators, simplifying financial logistics. -
Create Tailored Content Showcasing Swedish Values
Swedish brands are big on sustainability, minimalism, and quality. Craft Pinterest content that highlights these themes — think mood boards, DIY ideas, or “how to style” posts featuring Swedish products. Authenticity sells, so don’t just slap a product photo and call it a day.
📊 Payment and Legal Tips for UK Influencers Collaborating with Sweden Brands
When working with Sweden brands, payments usually happen in GBP or EUR, but UK influencers prefer GBP for simplicity. BaoLiba and other platforms like PayPal or Wise are popular for smooth cross-border payments.
On the legal front, the UK’s advertising standards authority (ASA) and the Competition and Markets Authority (CMA) require clear disclosure of paid partnerships. This applies to Pinterest posts too. Always tag your pins and boards with #Ad or #Sponsored when working with brands — it’s not just good practice; it’s the law.
Contract-wise, Swedish brands tend to be transparent but formal. Expect clear deliverables, timelines, and usage rights spelled out. If you’re new to cross-border contracts, get a quick consult from a UK-based legal advisor specialising in influencer agreements.
❗ Risks and Pitfalls to Watch Out For
- Cultural Missteps: Swedish consumers value honesty and sustainability. Avoid hard-sell tactics that feel pushy or insincere on Pinterest.
- Currency Fluctuations: If paid in EUR, keep an eye on exchange rates to avoid losing out on your earnings.
- Content Ownership: Some brands might want full rights to your content. Negotiate carefully to keep your portfolio for future use.
- Data Privacy: Both UK and Sweden follow strict GDPR rules. Make sure any data sharing in campaigns complies with these regulations.
People Also Ask
How do UK influencers approach Sweden brands on Pinterest?
Start with research — follow relevant boards, engage with Swedish brand content, and use platforms like BaoLiba to connect directly. Tailor your content to reflect Swedish aesthetics and sustainability, and always be clear about your collaboration terms.
What types of Sweden brands are active on Pinterest?
Mainly lifestyle, fashion, outdoor gear, and home décor brands. Examples include Fjällräven, Acne Studios, and Orrefors Kosta Boda, all of which align well with Pinterest’s visual discovery model.
What should UK influencers know about payments from Sweden brands?
Payments are usually in GBP or EUR, with platforms like PayPal, Wise, or BaoLiba facilitating easy transactions. Always clarify currency and payment timelines upfront, and factor in any fees or exchange rate risks.
Final Thoughts
If you’re grinding in the UK influencer space and want a slice of the Sweden brand pie on Pinterest, 2025 is ripe for the picking. Focus on authentic, value-driven content, tap into local PR networks, and leverage platforms like BaoLiba for smooth collaboration and payment processes. Remember, it’s a two-way street — Swedish brands want partners who get their vibe, not just eyeballs.
BaoLiba will continue updating the UK influencer marketing trends, so keep an eye on us for the freshest tips and case studies to keep you ahead of the game.
